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Bianchi Biz Blog
FEBRUARY 1, 2024
Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.
Stephen Waddington
MAY 9, 2020
Most outdoor, experiential, events, meetings and print simply don’t work. Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. The Bigger Picture is a photographic and video agency in the North East of England. It’s proved popular in our household.
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ImPRessions - Crenshaw Communications
JUNE 7, 2017
Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size. Everyone likes an underdog.
Communications Conversations
AUGUST 21, 2018
We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. Before joining BBY, you worked at four separate PR agencies. How did that agency experience prepare you for your role in corporate PR?
OnePitch
SEPTEMBER 8, 2022
While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: .
PR Fuel
MARCH 19, 2021
According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Including the city and state helps localize for regional coverage. Body of Answers.
5W PR
JANUARY 8, 2019
Opening a new sustainable HQ or lab may warrant a press trip or “field trip” for aspiring young female scientists at local schools. Retailers like Credo Beauty are requiring brands to meet their openly posted “ Brand Standard.” Pop-up shops can include a media day with exclusive content prior to opening to the public.
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