Bianchi Biz Blog

JUNE 29, 2023

When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies. This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

JANUARY 7, 2021

Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space. Having been in the PR agency business for more than three decades, I can guess what happened.

Agency 96

Agency Automotive Company Mobile 96

Flack's Revenge

JANUARY 14, 2016

HBR virtually ignored media as a channel of info that supports B2B sales. If true, does this mean that media coverage, and by extension media relations, no longer matter in this area? We’ve never been just about media relations – or sales. user forums, mobile news apps, social media news feeds).

B2B 120

B2B Media Relations Media Social Media 120

Bianchi Biz Blog

MAY 26, 2022

Once you have an answer to these questions, and your messaging and objectives have been defined, you can start building your PR, ad and social media strategies. This is a perfect time to connect yourself with PR and marketing agency partners that have significant experience with CES and similar B2B tradeshows. Author: Jaclyn Bussert.

Mobile 87

Mobile Technology Automotive Meeting 87

Bianchi Biz Blog

DECEMBER 15, 2022

While our blog is focused on the automotive and mobility public relations space, we found a few trending topics in our most popular posts. Here are the top 10 most visited blog posts on our site for 2022: 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers. Is a PR Agency Trying to Get You Fired?

Automotive 105

Automotive Blogging Mobile Technology 105

Bianchi Biz Blog

APRIL 11, 2024

Independent audit Following a third-party audit of attendee information for CES 2024 conducted by the Alliance for Audited Media, attendance for the show grew 15% as the show – called “the world’s most powerful tech event” – also grew in importance as a venue for automotive and mobility suppliers.

Automotive 99

Automotive Mobile Government Technology 99

Bianchi Biz Blog

MAY 26, 2022

Once you have an answer to these questions, and your messaging and objectives have been defined, you can start building your PR, ad and social media strategies. This is a perfect time to connect yourself with PR and marketing agency partners that have significant experience with CES and similar B2B tradeshows. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Most agencies rely on a small number of trusted freelancers in whom they place their confidence, so they should feel comfortable with full transparency. Pay promptly.

How To 315

How To Employee Training Interviews 315

5W PR

JUNE 3, 2024

Technical SEO Ensuring the website is mobile-friendly, fast-loading, and possesses a clean and crawlable structure for search engines. Press release distribution Creating and circulating newsworthy press releases that announce product launches, partnerships, or industry insights to relevant media outlets.

SEO 78

SEO B2B Engineering Leadership 78

Burrelles Fresh Ideas

JANUARY 2, 2024

Mobile-First Indexing: A Priority, Not an Option [SOURCE] The dominance of mobile browsing has made mobile-first indexing a critical aspect of SEO. Websites not optimized for mobile are now at a significant disadvantage in search rankings. He is also the founder of Bosmol.com, a social media news log.

SEO 85

SEO Mobile Engineering Ethics 85

Bianchi Biz Blog

FEBRUARY 29, 2024

When asked whether generating earned media across three channels – local, national and trade media – had become easier, more difficult, or about the same as it was, average responses in all three media categories fell into the “more difficult” range. She has also assisted clients on numerous PACE Award entries.

Report 102

Report Automotive Media Local 102

Ishmael's Corner

JUNE 2, 2015

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. In the vast majority of PR agency reviews, the process puts a premium on showmanship and presentation skills — secondary traits when it comes to an Agency’s ability to execute a campaign month after month after month.

Agency 60

Agency Real Estate Mobile LinkedIn 60

Bianchi Biz Blog

DECEMBER 16, 2021

Though our content is focused sharply on the automotive/mobility PR space and, hence, a very limited audience, our trending topic posts each typically saw several hundred visitors. 8 Questions to Ask in Your PR Agency Search. The Best PR Agency RFP is No RFP. Is Media Relations Dead? What Do Journalists Want?

Blogging 96

Blogging Automotive YouTube Mobile 96

Bianchi Biz Blog

SEPTEMBER 7, 2023

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Plus, shrinking advertising spends usually mean there’s a smaller news hole to compete for in your key traditional target media outlets. Why is that?

Automotive 73

Automotive Media Mobile B2B 73

Remote PR Jobs

SEPTEMBER 25, 2023

Beyond earned media, typical PR tactics build relationships, engage influencers, and even help change public perception and behavior. PR skills once used exclusively in media relations are easily transferred to social community management, influencer relations, and content marketing. PR is (nearly) immune to ad blocking.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. He started the PR agency that still bears his name in 1952. As the story goes, he had hair care client Toni Co.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Waxing UnLyrical

APRIL 11, 2019

For creative marketing agencies, CSR often takes the form of pro-bono services. Sometimes, that pro-bono relationship can help transform an agency’s culture. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Bianchi Biz Blog

MARCH 31, 2022

So, is success in B2B PR and media relations all about RELATIONSHIPS? The best PR agency partners offer you both. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries. 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers.

Automotive 77

Automotive B2B Pitching Agency 77

ImPRessions - Crenshaw Communications

JULY 22, 2019

Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior. To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. But does it scale?

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. It’s incumbent upon the agency to demonstrate sound thinking and earn results from the start of the relationship.

Publicity 256

Publicity Brand Branding Storytelling 256

Bianchi Biz Blog

JANUARY 20, 2022

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit.

Automotive 84

Automotive Agency Tourism Mobile 84

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Shift Communications

DECEMBER 12, 2022

The first prong was focused on media relations, our bread and butter, which entailed aggressive outreach around a robust editorial calendar comprised of timely pitch topics from anything like “Fall Foods to Supercharge Your Gut Health” to “Immunity Boosting Foods That Are Also Great for Your Skin.” So, we created a 4-pronged campaign.

Marketing 78

Marketing Mobile System Instagram 78

Bianchi Biz Blog

MAY 16, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Blogs on Naver, YouTube and Instagram are popular social media channels communicators better watch.

YouTube 95

YouTube Marketing Local Chemicals 95

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Agencies are having to think of new, creative ways to use video for selling a product or message. Mo’ mobile!

Trends 120

Trends Mobile Video Film 120

Bianchi Biz Blog

JUNE 5, 2023

I spent 20 years in media relations at General Motors between two journalism careers. How long have you been in journalism and how did you get started? My career includes 14 years at The Associated Press ; 3 1/2 years at the Free Press in Detroit and four years at FreightWaves.

Meeting 75

Meeting Automotive Media Transportation 75

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Flatiron Communications

JANUARY 29, 2015

Corporate Communications Agency of Record. Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. Strategic Counsel, Corporate and Media Relations. Nasdaq:HSNI) today announced that it has retained New York City-based Flatiron Communications, LLC as its corporate communications agency of record.

Agency 28

Agency Retail Apparel Mobile 28

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Recoveries always make management teams focus on liquid assets and cash.

Crisis 151

Crisis Government Energy Community 151

Bianchi Biz Blog

OCTOBER 28, 2021

But early indication looks to be positive, especially for automotive and mobility companies. The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. opens up as COVID19 vaccinations continue.

Data 75

Data Automotive Transportation Mobile 75

Cision

MARCH 3, 2016

Even though agency life can be intense, in the end, I felt that working at PR firms were best for my personality. Want to get more media coverage for your brand? Our business has evolved from being centered on solely media relations to really encompassing and servicing fuller scopes. Rapid Fire Round.

Newspapers 120

Newspapers Creativity Mobile Agency 120

Critical Mention

APRIL 17, 2019

For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. They are simple and easy to administer, fans love them and you can easily collect tons of valuable user-related information. Personalization. Vertical videos.

Social Media 156

Social Media Trends Media Instagram 156

5W PR

NOVEMBER 29, 2021

Shorter attention spans and the increasing use of mobile devices have made it necessary to create messages that are concise. The post Developing key messages in marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Key marketing messages should have certain traits, as enumerated below.

Marketing 88

Marketing Insurance Insurance Mobile 88

Stuart Bruce

NOVEMBER 27, 2015

80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. Freelance PR professionals.

Mobile 60

Mobile Public Affairs Government Local 60

Landis PR

FEBRUARY 20, 2024

Mobile health services provide a safety net, especially for preventative care, by meeting patients where they are – saving the time and expense of traveling to a provider. This is particularly important for under resourced school districts and populations that are underrepresented in the STEM workforce.

Healthcare 59

Healthcare Community Pharmaceuticals Nonprofit 59

Bianchi Biz Blog

MARCH 6, 2023

When reporting, I absolutely loathe buzzwords like “mobility” and “software-defined vehicle.” I started at Autoline, then moved to AutoGuide.com, did a couple years at CNET Cars (née Roadshow) and now I’ve been at the Wrecked Media Group/EV Pulse for just shy of a year. How long have you been in journalism and how did you get started?

Meeting 78

Meeting Automotive Media YouTube 78

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. We are convinced that our clients value a firm with experts in multi-media content creation, brilliant social media strategists and who can knock a media event out of the park.

YouTube 136

YouTube Training Video Survey 136