Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

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Automotive Mobile Technology Resources 77

Bianchi Biz Blog

FEBRUARY 17, 2022

As a PR agency that specializes in the B2B automotive and mobility technology space, we get that. No agency is, despite what they might tell you. In fact, the odds are that our PR agency is NOT a good match for most companies. So, truth be told, there are only a few companies that will find our agency a good fit.

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Agency Automotive Mobile B2B 134

ImPRessions - Crenshaw Communications

MAY 20, 2019

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Agency PR Has Many Advantages. But the question isn’t just for PR beginners.

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Agency Corporate Pharmaceuticals Public Affairs 200

Wadds Inc.

JULY 19, 2022

Socially Mobile helps practitioners step up as managers and increase their earning potential. We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. What's your highlight of the Socially Mobile programme?

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Mobile Meeting Course LinkedIn 94

Bianchi Biz Blog

JUNE 15, 2023

Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. New Mobility Forum One opportunity for suppliers to engage in the event is through sponsorship of the inaugural Mobility Global Forum , which will be held concurrently with Media and Technology Days at the 2023 Detroit Auto Show.

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Automotive Mobile Technology Transportation 78

Bianchi Biz Blog

MAY 18, 2023

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Product/category experience – It helps if the PR agency has experience doing PR for products that compete with yours. Range of services – Is the agency full service or specialized?

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Agency Automotive Mobile Local 80

Bianchi Biz Blog

MARCH 17, 2022

With more than 2 million podcasts being produced today, including hundreds with an automotive and mobility focus, finding the best resources to keep an auto supplier executive up to date is not quite as easy as a quick Google search. You might also be interested in: Is a PR Agency Trying to Get You Fired? But don’t worry.

Automotive 77

Automotive Mobile Technology Transportation 77

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Why are these clues important?

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Automotive Agency Mobile Trade Shows 79

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The slowdown is impacting payments.

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Agency Publicity Marketing Banking 98

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself. And why is that?

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Agency Automotive Engineering Education 108

Bianchi Biz Blog

JUNE 29, 2023

This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES. When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies.

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Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. Not Realizing You’re Already Behind.

Automotive 74

Automotive Mobile Technology Resources 74

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. It appears that CES2022 could be even bigger and better for the vehicle technology and mobility space.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Stephen Waddington

AUGUST 13, 2020

Here are 25 things to think about if you’re thinking of going freelance or starting an agency. It’s worth checking out if you’re thinking of setting up as a freelancer or fledgling agency. Get fit and healthy. There’s only one of you Find a client Reduce your personal costs. The market is saturated Create a business plan.

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Agency Insurance Insurance Banking 147

Bianchi Biz Blog

MARCH 27, 2023

Since 2014, Bianchi PR has been the Detroit automotive/mobility member of the Public Relations Global Network. With 54 member PR agencies in virtually every major market around the world, PRGN gives our clients local PR expertise and boots on the ground in just about any market they might need support. Our client was delighted.

Agency 77

Agency Automotive Local Meeting 77

Bianchi Biz Blog

MAY 26, 2022

This is a perfect time to connect yourself with PR and marketing agency partners that have significant experience with CES and similar B2B tradeshows. Shows engagement, mobilization and enthusiasm on the topic. 9 Reasons Our PR Agency May Not Respond to Your RFP. Author: Jaclyn Bussert. Are You A Bad Client?

Mobile 87

Mobile Technology Automotive Meeting 87

Stephen Waddington

JULY 7, 2020

COVID-19 is an opportunity for assertive agencies to scale and grow. As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021. Independent agencies that specialise in sectors hit by COVID-19 have had the toughest time. Lean into the recovery with confidence.

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Agency How To Tourism Retail 92

Konnect Agency

MAY 11, 2023

Exploring Gen Z’s Digital Domain with a Social Media Agency Gen Z uses social media for a wide variety of purposes, including staying in touch with friends and family, following influencers, discovering new products and services, and even building their personal brands. Be Mobile-Friendly – They are a mobile-first generation.

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Social Media Agency Media Mobile 52

Bianchi Biz Blog

JANUARY 7, 2021

Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space. Having been in the PR agency business for more than three decades, I can guess what happened.

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Agency Automotive Company Mobile 96

Bianchi Biz Blog

DECEMBER 14, 2023

As we focus primarily on automotive and mobility public relations, we identified a few trends among what our visitors saw as our most popular posts. One major exception was a perennial favorite, about the process every PR agency and client seems to hate, the dreaded RFP. 2023’s Best Podcasts for Auto & Mobility Tech Suppliers 7.

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Automotive Blogging Mobile YouTube 102

Bianchi Biz Blog

MAY 13, 2022

Government agencies usually require them. And many PR agencies simply hate them. Most agencies have been burned in the RFP process. Sometimes, it was a case of a sham RFP process, conducted only to leverage the incumbent agency into lower pricing. You won’t share pertinent information relating to your agency outreach.

Agency 76

Agency Automotive Mobile Exercises 76

ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. One way agencies distinguish themselves is by touting their independent status. But in PR, calling an agency “independent” is sometimes a polite way of saying “cheap.” And it sometimes applies.

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Agency Creativity Corporate Internal 351

Bianchi Biz Blog

DECEMBER 15, 2022

While our blog is focused on the automotive and mobility public relations space, we found a few trending topics in our most popular posts. Here are the top 10 most visited blog posts on our site for 2022: 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers. 9 Reasons Our PR Agency May Not Respond to Your RFP.

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Automotive Blogging Mobile Technology 105

Konnect Agency

MAY 11, 2022

By working with a paid social agency and prioritizing paid social strategies, you will see a return on investment through conversion, targeted visibility, and brand loyalty. Creating A Smart Budget and Optimizing Spend with Help from A Paid Social Agency. Ad Creation Standards Your Paid Social Agency Should Follow.

Agency 59

Agency Mobile Consumer Creativity 59

5W PR

MAY 16, 2024

Their user-friendly mobile apps offer a seamless banking experience. Highlight mobile banking apps, online account management features, and investments in cybersecurity infrastructure. It should acknowledge the convenience of mobile banking while emphasizing the security and personalized service offered by established institutions.

Banking 78

Banking Financial Privacy Mobile 78

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

The agency also saw clientsSOCi and SponsorUnited named to the Inc. Digiday and Inc. recognized multiple Crenshaw Communications clients as part of their respective editorial award programs. Cooler Screens, Digital Remedy, and Yahoo were among the companies named to the Digiday Technology Awards shortlist. 5000 2023 list. 5000 2023 list.

Communications 156

Communications Enterprise Sports Technology 156

Agility PR Solutions

FEBRUARY 20, 2019

Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. The post Data is now king—and it’s delivering big wins for mobile marketers appeared first on Agility PR Solutions.

Mobile 60

Mobile Data Marketing Agency 60

Shift Communications

FEBRUARY 16, 2016

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile. It’s no longer a matter of brands considering strong mobile adaptation.

Mobile 60

Mobile Examples Brand Branding 60

Konnect Agency

MAY 6, 2022

Your paid social agency can assist in developing these ad strategies and determine the best ad placements for your brand and overall goals. Utilize the right social ad placement to optimize results with the help of a paid social agency. How your paid social agency will pick the perfect platforms. Final Thoughts.

Agency 52

Agency Instagram Facebook Advertising 52

Konnect Agency

MAY 6, 2022

Your paid social agency can assist in developing these ad strategies and determine the best ad placements for your brand and overall goals. Utilize the right social ad placement to optimize results with the help of a paid social agency. How your paid social agency will pick the perfect platforms. Final Thoughts.

Agency 52

Agency Instagram Facebook Advertising 52

Bianchi Biz Blog

MAY 26, 2022

This is a perfect time to connect yourself with PR and marketing agency partners that have significant experience with CES and similar B2B tradeshows. Shows engagement, mobilization and enthusiasm on the topic. 9 Reasons Our PR Agency May Not Respond to Your RFP. Author: Jaclyn Bussert. Are You A Bad Client?

Mobile 52

Mobile Technology Automotive Meeting 52

ImPRessions - Crenshaw Communications

JUNE 15, 2017

Let’s face it, any of the above would be a win for a recent graduate, but — barring a rich equity offer from a high-flying tech startup — I’d strongly advise jobseekers to take a position at a PR agency as opposed to a corporate or nonprofit gig. Agencies offer a path to promotion. Almost certainly, yes.

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Agency Nonprofit Corporate Training 122

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. Paid, Earned, Shared and Owned (PESO) planning Mobile and digital only. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. You’ll remember that I shared a brief for a start-up focused on the pants market last month.

Pitching 79

Pitching Agency Creativity Guidelines 79

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Most agencies rely on a small number of trusted freelancers in whom they place their confidence, so they should feel comfortable with full transparency. Pay promptly.

How To 315

How To Employee Training Interviews 315

Onclusive

APRIL 26, 2021

Today, the company leverages innovative digital, social, and mobile solutions to enable employers and candidates to see each other more clearly. For 25 years, Monster has worked to transform the recruiting industry. Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic.

Case Study 195

Case Study Publicity Brand Branding 195

PR in High Definition

APRIL 21, 2015

Today, Google has updated its algorithm which will impact the rankings for sites not deemed to be mobile friendly. Google says: This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

Mobile 48

Mobile Engineering SEO Google 48