Ronn Torossian

JANUARY 31, 2020

When planning a winning digital marketing strategy, there are a few elements that are often taken for granted, or not given their just due. Here’s how and why: Mobile Proliferation Nearly five billion people have and use mobile devices. The post Forgotten Elements of Digital Marketing Strategy appeared first on.

Strategy 195

Strategy Marketing Mobile Agency 195

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Why are these clues important?

Automotive 79

Automotive Agency Mobile Trade Shows 79

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Bianchi Biz Blog

MARCH 17, 2022

With more than 2 million podcasts being produced today, including hundreds with an automotive and mobility focus, finding the best resources to keep an auto supplier executive up to date is not quite as easy as a quick Google search. You might also be interested in: Is a PR Agency Trying to Get You Fired? But don’t worry.

Automotive 76

Automotive Mobile Technology Transportation 76

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself. And why is that?

Agency 108

Agency Automotive Engineering Education 108

Stephen Waddington

AUGUST 13, 2020

Here are 25 things to think about if you’re thinking of going freelance or starting an agency. The market is saturated Create a business plan. It’s worth checking out if you’re thinking of setting up as a freelancer or fledgling agency. Get fit and healthy. There’s only one of you Find a client Reduce your personal costs.

Agency 147

Agency Insurance Insurance Banking 147

Bianchi Biz Blog

JUNE 29, 2023

If your company is seeking PR opportunities at the show, which offers many public relations and market attention opportunities, you must act fast. This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Agility PR Solutions

FEBRUARY 20, 2019

Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. The post Data is now king—and it’s delivering big wins for mobile marketers appeared first on Agility PR Solutions.

Mobile 60

Mobile Data Marketing Agency 60

5W PR

NOVEMBER 15, 2023

In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior.

Strategy 78

Strategy Marketing Ethics Mobile 78

Konnect Agency

MAY 17, 2023

In today’s digital age, influencer marketing has become essential for brands looking to reach Gen Z. To tap into this purchasing power, brands must embrace new marketing strategies that resonate with the younger generations. Additionally, 1 in 2 Gen Zers want companies to take a stance on social issues.

Agency 52

Agency Marketing YouTube Video 52

Bianchi Biz Blog

MAY 16, 2024

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea. million.

YouTube 95

YouTube Marketing Local Chemicals 95

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

The agency also saw clientsSOCi and SponsorUnited named to the Inc. The Digiday Technology Awards recognize the technology modernizing media and marketing. Cooler Screens was one of two finalists in the “Best In-Story Technology” category and Digital Remedy was named a finalist in the “Best Marketing Analytics Platform” category.

Communications 156

Communications Enterprise Sports Technology 156

Konnect Agency

MAY 11, 2023

As we delve into the depths of their digital realm, it becomes evident that understanding the intricacies of Gen Z’s social media habits is paramount to unlocking unprecedented opportunities in the ever-evolving world of marketing. Be Mobile-Friendly – They are a mobile-first generation.

Social Media 52

Social Media Agency Media Mobile 52

Bianchi Biz Blog

MAY 26, 2022

If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. This is a perfect time to connect yourself with PR and marketing agency partners that have significant experience with CES and similar B2B tradeshows. Author: Jaclyn Bussert.

Mobile 87

Mobile Technology Automotive Meeting 87

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Being unknown in the market, Company B faces stiff competition from many other similar service providers who are trying to break into the industry.

Agency 96

Agency Automotive Company Mobile 96

5W PR

DECEMBER 24, 2022

In the last couple of years, more and more companies have started integrating audio content into their marketing and public relations , as well as their overall communication strategies, to leverage all of the benefits and opportunities that they can get from this type of content.

Marketing 88

Marketing Engineering Mobile Resources 88

5W PR

JUNE 7, 2021

Customers will receive updates directly on their mobile devices. WhatsApp is the market leader in many countries as it feels safe and secure. Geolocation tracking produces more relevant marketing for customers. This works particularly well when mobile users are sent promotions, coupons, and sale offers based on location.

Marketing 107

Marketing Real Estate Customer Service Mobile 107

5W PR

SEPTEMBER 27, 2023

Holiday marketing is crucial for businesses. But planning for holiday marketing takes time. When to start planning for holiday marketing The exact timing for holiday marketing planning can vary depending on the nature of the business, the industry it’s in, and the specific holidays it wants to target.

Marketing 78

Marketing Guidelines Consumer Mobile 78

Konnect Agency

MAY 11, 2022

For that reason, having a paid social strategy within your marketing calendar is going to elevate your social presence and ensure your product is being seen by the right people. Creating A Smart Budget and Optimizing Spend with Help from A Paid Social Agency. Ad Creation Standards Your Paid Social Agency Should Follow.

Agency 59

Agency Mobile Consumer Creativity 59

Shift Communications

FEBRUARY 16, 2016

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile. It’s no longer a matter of brands considering strong mobile adaptation.

Mobile 60

Mobile Examples Brand Branding 60

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How Earned Media is Changing Your Marketing Strategy.

Communications 225

Communications Marketing Radio Airlines 225

Onclusive

APRIL 26, 2021

Today, the company leverages innovative digital, social, and mobile solutions to enable employers and candidates to see each other more clearly. For 25 years, Monster has worked to transform the recruiting industry. Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic.

Case Study 195

Case Study Publicity Brand Branding 195

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. You’ll remember that I shared a brief for a start-up focused on the pants market last month. The market for pants in the UK is approximately 60 million pairs per year. Skidz is aiming for 30% market share in year one. Life doesn’t have to be pants.

Pitching 79

Pitching Agency Creativity Guidelines 79

Konnect Agency

MAY 6, 2022

Your paid social agency can assist in developing these ad strategies and determine the best ad placements for your brand and overall goals. Utilize the right social ad placement to optimize results with the help of a paid social agency. How your paid social agency will pick the perfect platforms. Final Thoughts.

Agency 52

Agency Instagram Facebook Advertising 52

Konnect Agency

MAY 6, 2022

Your paid social agency can assist in developing these ad strategies and determine the best ad placements for your brand and overall goals. Utilize the right social ad placement to optimize results with the help of a paid social agency. How your paid social agency will pick the perfect platforms. Final Thoughts.

Agency 52

Agency Instagram Facebook Advertising 52

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

5W PR

NOVEMBER 29, 2021

Key marketing messages should have certain traits, as enumerated below. Shorter attention spans and the increasing use of mobile devices have made it necessary to create messages that are concise. When a key marketing message reassures customers, it conveys comfort. Reassuring Consumers. Meaningful.

Marketing 88

Marketing Insurance Insurance Mobile 88

Bianchi Biz Blog

MAY 26, 2022

If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. This is a perfect time to connect yourself with PR and marketing agency partners that have significant experience with CES and similar B2B tradeshows. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

ImPRessions - Crenshaw Communications

JULY 2, 2019

As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies. In our industry independent agencies have grown at a brisk clip when compared to publicly-held PR firms for the past few years, although the larger agencies experienced a nice rally in 2019.

Agency 259

Agency Creativity Internal International 259

Burrelles Fresh Ideas

JANUARY 2, 2024

Mobile-First Indexing: A Priority, Not an Option [SOURCE] The dominance of mobile browsing has made mobile-first indexing a critical aspect of SEO. Websites not optimized for mobile are now at a significant disadvantage in search rankings. The importance of page experience in SEO.

SEO 85

SEO Mobile Engineering Ethics 85

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 180

B2B Company Marketing SEO 180

Bianchi Biz Blog

APRIL 14, 2022

Agencies talk a lot about bad clients. And clients often talk about bad agencies. I’d like to believe there are no bad agencies … and no bad clients. So does your agency. And for our agency, the right-fit clients are: Companies who share our mission of helping innovators to make mobility, and the world, better.

Automotive 99

Automotive Mobile Agency B2B 99

Shift Communications

OCTOBER 5, 2015

The answer to that question will be driven by mobile adoption of your audience. Disruption from the collaborative economy almost always comes from mobility. Go into your Analytics, select Audience > Mobile > Overview. Based on that knowledge, make a similar chart as the one above and see how mobile your audience is now.

Mobile 60

Mobile Company Hotels Analytics 60

Shift Communications

DECEMBER 12, 2022

A Q&A on Wedderspoon’s Market Takeover with Taylor Gallagher, Account Director, Consumer Team. So, Wedderspoon brought on SHIFT to help differentiate it and takeover the market during a key push period of cold and flu season. Give us the 1,000-foot view of the campaign? We have amazing clients in the Wedderspoon team.

Marketing 78

Marketing Mobile System Instagram 78

Konnect Agency

DECEMBER 8, 2021

Social Media Marketing is an incredibly powerful tool that can lead to increased leads and sales. Keep reading to find out how you can have your cake and eat it too – increase revenue and save time when you work with a social media agency. Your social media agency can help you develop conversion ads. billion by 2025.

Social Media 59

Social Media Agency Media Pinterest 59

5W PR

MARCH 4, 2024

That’s where content marketing takes off. Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. Experiences Go beyond static content and embrace experiential travel marketing. Building trust is the key to winning loyal customers in this fiercely competitive market.

Travel 78

Travel Consumer Strategy Tourism 78

Shift Communications

NOVEMBER 29, 2022

We’ve seen a ton of brands emerge as powerhouse cultural icons by tapping into and even setting these direct to consumer marketing trends. Brands putting customers in the center of consumer marketing. For DTC marketers, many are prioritizing website design enhancements to help blind and visually impaired consumers shop seamlessly.

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Consumer Trends Marketing SMB 78