ImPRessions - Crenshaw Communications

AUGUST 12, 2019

Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. So before a startup decides to bring on a PR agency, they should be asking themselves these five questions. Does the startup have internal support for the PR agency? Do you have a real story?

Agency 149

Agency Internal International Course 149

Stern + Associates

AUGUST 25, 2023

Public relations (PR) agencies can help you do this by improving your messaging strategy. However, finding the right PR agency to partner with is rarely a cut-and-dry task. Considering the following tips will help you find the public relations agency that fits your business. However, this is rarely the case in real life.

Agency 62

Agency Publicity Measurement Strategy 62

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. An outside agency will bring the benefits of objectivity and experience, but it won’t know the company’s DNA. That wasn’t always the case.

Brand 333

Brand Branding Employee Engineering 333

Landis PR

MARCH 6, 2023

Photo courtesy of Pixabay Prepare for your Search Before beginning your search for a PR agency, it’s vital that you and your team make a list of your needs and define why you are looking for an agency in the first place. Hiring an agency is a partnership – you’ll have to dedicate time to it. In-person meeting?

Agency 52

Agency Public Affairs Case Study Crisis Communications 52

Onclusive

APRIL 12, 2018

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. AirPR: You’ve held a marketing leadership role at Navistar and BP as well.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PRSay

NOVEMBER 3, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. They brought me to my first PRSSA meeting. You began your career in the agency world before later moving into the public sector. What initially inspired you to pursue leadership roles? Name : Joseph Abreu, APR. Lucie, Fla.

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Meeting Leadership Conference Journalism 78

ImPRessions - Crenshaw Communications

APRIL 1, 2021

As Colleen O’Connor from our team puts it, “i t seems like Clubhouse gained massive popularity just when everyone has major Zoom fatigue and the last thing they want to do is log onto another video meeting. ” Clubhouse can drive PR thought leadership potential for PR. No metrics, no worries. makes it 200x harder.”

Leadership 321

Leadership Conference Sports Meeting 321

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. Thought leadership events. Long-form content.

Media Relations 120

Media Relations Agency Media Training Training 120

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load. Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PRSay

NOVEMBER 12, 2020

So I don’t have a spare 30-40 minutes during the day to sit down and do a meet-and-greet via Zoom. Remember that, although they might be busy, maintaining relationships can allow you to help them do their jobs while meeting your goals. And those used to be meetings that I was very open to,” he said.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Be sure to schedule meetings with attention to detail. Today most media tours aren’t exactly like that.

Media 207

Media Meeting Interviews Film 207

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person?

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Interviews Meeting Video Energy 185

Rock the Status Quo

SEPTEMBER 16, 2014

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. It’s time to be more nimble as agencies and talk about our gaps so we can more easily FIX them.

Agency 164

Agency SEO Training Analysis 164

5W PR

APRIL 11, 2023

Featuring a keynote speech by prominent leadership will also provide an opportunity to showcase the company’s vision for the future. Strategies may include countdown posts leading up to the IPO, executive interviews, behind-the-scenes footage, and other engaging content.

Publicity 88

Publicity Financial Banking Social Media 88

Critical Mention

AUGUST 26, 2018

Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. Regarding diversity, we need to lead by inclusion and improve involvement of diverse populations in PRSA’s membership and leadership. We’re also meeting with groups that aren’t part of PRSA but perhaps should be.

Interviews 79

Interviews Ethics Conference Leadership 79

Sword and the Script

AUGUST 8, 2023

The report is based on a survey conducted by a marketing agency called Uplift Content. Many B2B marketers have never talked to a customer (which is a huge problem the leadership needs to fix). Candidly having been in the trenches in-house and on the agency side – good luck with that! This is an age-old problem for marketing.

Case Study 126

Case Study Study Company B2B 126

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

NOVEMBER 25, 2020

The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a pipeline of diverse talent for jobs and internships. It was a formidable team effort.

Interviews 120

Interviews Agency Advertising Advertising 120

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. I know you’ll not only enjoy this interview, you’ll change the way you communicate forever.

Creativity 98

Creativity Communications Instagram Interviews 98

ImPRessions - Crenshaw Communications

AUGUST 17, 2018

Aspiring PR agency professionals may be attracted by what seems like the industry’s more glamorous or high-impact moments. In the agency world, there’s the daily stress of waiting for journalists to say yes, or the pressure of the big new client presentation, for example. Orchestrating media interviews. Media ghosting.

B2B 159

B2B Interviews Enterprise Report 159

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. This data in each case has been collected by a third-party research agency. It can be practiced in a professional context, but it does not meet all the criteria to recognised as a professional management discipline.

Publicity 167

Publicity Ethics Training Education 167

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years.

Company 136

Company Interviews Reputation Privacy 136

Shift Communications

FEBRUARY 24, 2015

Meeting with one, two, even ten would-be careerists would be easy to do over the course of several months. So, if you’re looking for an Informational Interview, here are 8 suggestions: 1. Hook yourself into the networks frequented by the executives you want to meet. Not all will respond or appreciate the outreach. Use LinkedIn.

Meeting 60

Meeting LinkedIn Training Interviews 60

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Gerry served in leadership positions at Producers Forum Inc., Patti is also Forbes contributor and public speaker. The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders. Demonstrable relevant experience.

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Agency Creativity Resources Measurement 224

Bianchi Biz Blog

JUNE 1, 2023

By leveraging CES as a launchpad for your press announcements, media interviews, product demonstrations and thought leadership initiatives, you can catapult your brand to new heights of visibility and recognition. Embrace the spirit of innovation at CES 2024 and be inspired to revolutionize your industry.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Landis PR

APRIL 29, 2024

Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride! It is not advisable to have an employee of a communications firm present in the interview situation.

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Radio Pinterest Television Government 64

Shift Communications

MARCH 3, 2016

While these certainly are the building blocks for an event centered on thought leadership and innovation, SHIFT wanted to get inside the mind that started it all. Meet Hugh Forrest, Founding Director of SXSW Interactive. What kinds of people should you meet to accomplish those goals? Julie Frey. Account Manager. Sara Lasseter.

Interviews 60

Interviews Conference Creativity Community 60

Stern + Associates

AUGUST 3, 2022

An Interview with Susan Stern, Founder of Stern Strategy Group. Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Earlier in your career, you experienced “agency life.” What made you start your own firm? or “Did you ever follow up with that lead you mentioned?”

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Groups Employee Strategy Ethics 104

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Embrace competition.

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B2B Agency Energy Media Relations 232

PRSay

DECEMBER 27, 2022

If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage). ESG and your agency. As more companies realize the benefit of DEI in hiring and work groups, so should your agency. Agencies must start at the internship level. Paid internships are essential.

Trends 126

Trends Pitching Twitter Nonprofit 126

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Reputation Us

NOVEMBER 28, 2022

His leadership decisions have spilled even more. Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. Musk’s concerns “are very valid,” says Vipula Gandhi, Global Head of Enterprise and Managing Partner at Gallup, in an interview. “He

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Twitter Banking Financial Employee 78

PRSay

MAY 26, 2020

Among the themes that emerged from the meeting were how to bring patients back for emergency treatments, surgeries, elective procedures, screenings, outpatient therapies and office visits. Her 25-year career in health-care communications has included leadership roles at three academic medical centers. Honoring health care workers.

Communications 189

Communications Crisis System Healthcare 189