Sword and the Script

DECEMBER 16, 2021

Every year this blog pours over dozens of public relations surveys and breaks down the findings. The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. social media, content, etc.). The media relations struggle is real. 24% said scope creep.

Publicity 151

Publicity Survey Pitching Creativity 151

Wadds Inc.

OCTOBER 12, 2023

I have a party trick at conferences and speaking events where I use a white paper as an input for a large language model and ask it to generate a press release, media pitch, blog posts and various social media posts. We’re helping several agency clients and in-house communication teams work through AI risk and opportunity issues.

Publicity 105

Publicity Tools Exercises Ethics 105

Sword and the Script

AUGUST 8, 2023

The report is based on a survey conducted by a marketing agency called Uplift Content. This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts.

Case Study 130

Case Study Study Company B2B 130

The Hoffman Agency

MAY 9, 2018

Hoffman Agency, CEO. With this in mind, I’ve plotted journalistic demand against the five core types of content that PR depends on to drive media coverage: Public domain news. In going through this exercise, the disconnect in the supply-and-demand equations lands squarely on public domain news. By Lou Hoffman. Company features.

Media Relations 28

Media Relations Media Storytelling Exercises 28

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. If an external team is warranted, it’s helpful to look at the area of specialty and size of agency that would work best.

Meeting 191

Meeting Agency Creativity Case Study 191

ImPRessions - Crenshaw Communications

MARCH 1, 2018

Considered by some White House press to be the most competent person in the West Wing , Raffel has a respectable PR agency background and a track record of honest wrangling with top press. When it comes to media relations and communication, the lessons of the Trump administration so far are clear. Don’t try this at work.

Publicity 255

Publicity Exercises Government Communications 255

The Hoffman Agency

JANUARY 26, 2021

Still, my time at The Hoffman Agency has given me many reasons to be grateful. In our entry-level cohort we had weekly projects, and the one that stands out is when we compared two media pitches and used critical thinking to find evidence to determine which pitch stood apart from the other. By Josh Madrid, Intern.

Exercises 69

Exercises Pitching Storytelling Internal 69

Solo PR Pro

NOVEMBER 10, 2020

In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. Why are you approaching this as (a pitch, a news release, a social media post, etc.) In PR it’s the same.

Communications 99

Communications Comparison Exercises Interviews 99

PRSay

JUNE 28, 2022

Environmental Protection Agency, 4 million barrels of oil flowed from the damaged well over 87 days before it was finally capped on July 15, 2010. Investing even half a day for a tabletop crisis exercise can prove eye-opening about how communication can go off track and who will need to be involved in setting it straight.

Conference 180

Conference Crisis Training Public Affairs 180

PRSay

JUNE 7, 2023

Kwitttken further asserts that “for PR pros particularly, 2023 will be a time to test the waters of ChatGPT, tasking it with low-stakes exercises,” and “communicators who stay ahead of the curve will have the upper hand as this tech continues to advance rapidly.”

Journalism 155

Journalism Public Affairs Ethics Technology 155

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Want your public relations to rule? Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. By the same token, there are some PR client-agency “rules of engagement” that can be chucked on occasion. Then be prepared to break some rules.

Skype 136

Skype Conference Agency Product Launch 136

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Sure, it helps to do all the right things – eat right, rest enough, do exercises that will help prevent injuries, and vary your workouts, but overall, you need to put in the work.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Considerations include current staffing, available budget and the company’s proclivity for outside consultants and agencies. The first PR option is to retain an agency and to determine the right size and makeup for a team that will fit brand needs. Now set some realistic (and “reach”) PR goals.

Exercises 136

Exercises Comparison Internal International 136

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. What is your secret to media relations success? Craft the news, be the news, know the news.

Reputation 177

Reputation Measurement Exercises Pitching 177

Stephen Waddington

JUNE 9, 2017

112 people responded: 40% in-house; 38% agency; and 22% independent practitioner. Public relations practice is shifting from media relations to influencer relations, owned media, community management and social business. This exercise is no different with 94% of respondents citing is as important.

Publicity 111

Publicity Survey Measurement Community 111

ImPRessions - Crenshaw Communications

JUNE 6, 2017

For example, understand the difference between the Bulldog Awards (geared to excellence in media relations) and the SABRE Awards (looking more at winning strategies.) Keep in mind the agency and individual awards as well. These are two terrific ways to showcase an agency or an individual’s career progress.

B2B 168

B2B Video Exercises Infographics 168

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint.

Crisis 151

Crisis Government Energy Community 151

PRSay

AUGUST 30, 2016

The Readiness Review was a great exercise for me. But in all my positions — communications posts at state agencies; assistant press secretary/communications director for a governor, agency rep, director of external communications for a publicly traded company — I’d never had to prove it to anyone, let alone a panel of my peers.

Exercises 74

Exercises Print Groups Conference 74

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. You can get a copy of the full report here: 2018 State of the Media.

Survey 103

Survey Report Media B2B 103

Stephen Waddington

FEBRUARY 12, 2019

So how do we transform our agency, communication or marketing team to engage with these new forms of media? Each stage of this evolution builds on the past and provides new opportunities for the agency, communication or marketing team. It’s stood the test of time. #1

Publicity 79

Publicity Community Pinterest Reputation 79

PR in High Definition

JUNE 25, 2020

Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers. Media relations – The pandemic has decimated newsrooms over the last few months. The effect this has had is to require a major change in approach for most PR agencies and in-house teams.

Exercises 71

Exercises Employee Social Media Communications 71

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. What is the biggest lesson you have learned as a member of a PR agency that you wish you had known while working as a reporter?

Television 120

Television Pitching Journalism Interviews 120

PR in High Definition

JUNE 25, 2020

Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers. Media relations – The pandemic has decimated newsrooms over the last few months. The effect this has had is to require a major change in approach for most PR agencies and in-house teams.

Exercises 62

Exercises Employee Social Media Communications 62

Stephen Waddington

MAY 23, 2018

A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. The exercise was highly subjective – hence so is the analysis and interpretation of the data. Today it’s much reduced like local media itself, reflecting changing consumer habits. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

Shift Communications

AUGUST 23, 2016

At SHIFT, we’re fortunate to have a whip-smart Marketing Tech team (the only PR agency team to be Google Analytics Certified, by the way) who can help us identify the right mix of paid, earned, shared and owned communications activity. This holds true for any industry. Leslie Clavin. Vice President.

Company 60

Company Analysis Healthcare Product Launch 60

PRSay

AUGUST 14, 2019

When you go out on exercises, you essentially report out on what’s happening, and so I got a chance to use those skills in the Marines as well. How did your time in the Marine Corps prepare you for agency and corporate life? Then there’s the specific technical skills of media relations and internal communications.

Internal 66

Internal International Conference Public Affairs 66

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. This is How the Sorry State of Media Relations Ends. The problem was, most of it wasn’t even remotely related to his product or industry.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. Some of the more recent posts include the following: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder.

Survey 71

Survey Technology Corporate Financial 71

Shift Communications

JUNE 4, 2015

PR is an exercise in altering someone’s behavior or perception for your own or another’s benefit. A solid network is still important, but it’s far more important for an agency team to be great at jelling, telling and selling a story. Media relations alone doesn’t cut it. Seriously, ask. Joel Richman (@xylem).

Reputation 60

Reputation Groups Exercises Energy 60

Scott Public Relations

JUNE 26, 2020

It’s an exercise in futility. Twitter is beginning to exercise these responsibilities. Here Zuckerberg is right—this is not the purview of social media companies. We have such bodies for many industries – the FDA, the Environmental Protection Agency, and the FAA, to name a few. The damage is done and cannot be undone.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Shift Communications

JANUARY 12, 2015

If Twitter’s data does us justice, we’ll all be exercising more, drinking less and losing all of that holiday weight in no time. I plan to read Flipboard daily, hone my media relations skills and shore up my social media marketing game. Agency Life' Well, it’s officially 2015. Ansleigh W. Scholtes, SHIFT NYC.

eBook 60

eBook Creativity Agency Exercises 60

Landis PR

JANUARY 3, 2022

Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. And we advisers must guide them in that path.

Trends 52

Trends Trade Shows Agency Communications 52

Journalistics

JANUARY 24, 2016

But you will be far more successful on the other side of completing this strategy exercise. A key point to this exercise is homing in on what your passion or motivation was for starting the blog in the first place. Some might call me old-fashioned when it comes to media relations. How is this relevant?

Blogging 69

Blogging Strategy How To Writing 69

MaccaPR

SEPTEMBER 3, 2014

So what’s the secret behind your agency or company successfully breaking a world record for maximum social media engagement, traditional media coverage and global brand buzz? We were reminded of the awe-inspiring PR and social media marketing power of a well-executed world record event this past July.

Viral 88

Viral Marketing Guidelines Local 88

Journalistics

JANUARY 24, 2016

But you will be far more successful on the other side of completing this strategy exercise. A key point to this exercise is homing in on what your passion or motivation was for starting the blog in the first place. Some might call me old-fashioned when it comes to media relations. How is this relevant?

Blogging 40

Blogging Strategy How To Writing 40

Prohibition

JANUARY 7, 2022

But as disaster management experts and government agencies have learned over time, it is possible to prepare for disaster. Problems on social media. Crisis management is not just about being on hand for a fire-fighting exercise. Having strong media relations skills. Natural disasters are unpredictable.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Raf Weverbergh , founder of PR agency FINN.

How To 60

How To Software System Employee 60