Sword and the Script

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

B2B 114

B2B Survey Marketing Measurement 114

ImPRessions - Crenshaw Communications

AUGUST 12, 2019

Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. But in the competitive world of startups, the go-to-market formula can change, and timing is key. So before a startup decides to bring on a PR agency, they should be asking themselves these five questions.

Agency 149

Agency Internal International Course 149

Stern + Associates

OCTOBER 26, 2023

We often work with clients who have multiple communications agencies for different aspects of their program. They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications. Here are three reasons why.

Agency 62

Agency Communications Crisis Communications Crisis 62

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. But what if the client has limited time to invest with the agency team? Or if it lacks experienced staff to manage the agency effort? Get a strong start with your PR agency. Invite the agency in.

Agency 178

Agency How To Meeting Construction 178

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Deirdre Breakenridge

FEBRUARY 7, 2022

At my agency, one of our senior leaders had misreported the marketing campaign results in his presentation to the client. Of course, ethics and values are a personal choice and a business practice. A situation stands out in my mind from 20 years ago. Here’s when your mentors’ ethics and values really matter.

Ethics 367

Ethics Course Video Agency 367

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. So, what does this in-housing trend mean for PR agencies? The In-House Effects on Law Firms.

Agency 97

Agency Trends Marketing Survey 97

Solo PR Pro

MARCH 31, 2020

On March 31, 2020 we weighed in with opinions and insight on the following topics of interest: Should I wait until things are normal again to market my business? Is anyone hiring new solos / agencies right now? The post Chat Recap: Staying the Course In a Crisis appeared first on Solo PR Pro.

Course 52

Course Crisis Leadership Community 52

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

JULY 25, 2023

Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. Mindshare has always been crucial to marketing, but the sum total of these variables means it’s more important than ever.

B2B 100

B2B Brand Branding Marketing 100

Flack's Revenge

MARCH 24, 2023

One was from an old friend and Fusion PR partner, Drew Neiser , CEO and founder of Renegade Marketing. It began: The unpredictability of PR especially for demand generation has pushed it down the B2B marketer’s priority list. Some emails hit my inbox this week that lifted my mood, with news about the value of PR in a recession.

B2B 240

B2B Nonprofit Small Business Google 240

ImPRessions - Crenshaw Communications

MAY 31, 2024

As a panelist mentioned, WPP CEO Mark Read was recently the target of a deepfake video scam that used AI to simulate his voice in an effort to get a potential partner agency to fund a new venture. Most importantly, stay the course. Luckily, the scam was foiled, but it won’t be the last time hoaxers try something like this.

Trends 203

Trends How To Ethics Reputation 203

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Reputation management tends to touch a number of business functions, including legal, customer experience, sales, marketing, and — of course, communications. PR, on the other hand, is typically part of either marketing or communications (though we know PR can help drive sales and support other business functions as well).

Reputation 333

Reputation Crisis Customer Service B2B 333

5W PR

FEBRUARY 20, 2020

According to influencer marketing agency Mediakix, 60% of the platform’s monthly users are 16 to 24 years of age. Yet, Mediakix reports only 4% of social media marketers take advantage of the app. Using TikTok for Marketing. Of course, include goals and timelines, and keep everyone informed about the progress of the plan.

Marketing 120

Marketing Instagram Analytics YouTube 120

5W PR

FEBRUARY 22, 2023

You can use both traditional offline PR methods as well as online marketing. A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market. There are both free and paid press release services that will distribute your press release to various news agencies.

Strategy 88

Strategy Product Launch Brand Branding 88

Agility PR Solutions

APRIL 23, 2020

A substantial majority of marketers have either altered or completely suspended their marketing activities in response to the coronavirus pandemic, according the results of a recent survey. The post Marketers respond to consumers’ annoyance with ‘business-as-usual’ outreach appeared first on Agility PR Solutions.

Consumer 95

Consumer Marketing B2B Survey 95

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Understanding how they work is essential for an agency to jumpstart a PR relationship and build trust. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 295

Leadership Industry Conference Trade Shows 295

Communications Conversations

FEBRUARY 11, 2022

” The campaign’s centerpiece, of course, is a 60-second ad that will run across broadcast TV and streaming services. And this seems to be a big ad agency issue. And agencies like that are led by creatives–writers and art directors who cut their teeth in the hardcore ad world, NOT in social or digital marketing.

Case Study 78

Case Study Study Agency Creativity 78

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Of course, the changes we see aren’t usually sudden. Purpose and values-based communications will become an essential part of the marketing toolbox. The talent market in many industries is tighter than ever.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

MARCH 25, 2016

A relationship with a public relations agency can be a little like a marriage. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing. Ask what they need. Tie PR to business goals.

Agency 120

Agency How To Product Launch Internal 120

5W PR

DECEMBER 18, 2019

You can use both traditional offline PR methods as well as online marketing. There are certain basic PR tactics that should be done as a matter of course, when you are releasing a new product, starting a business or want to tell the public about any new business related development. Press Releases.

Strategy 133

Strategy Marketing Trade Shows Video 133

Melissa Agnes

AUGUST 5, 2014

Every semester, I give a guest lecture to Eric Chandler’s NYU PR & SM Continuing Education Course. Eric has designed the course to provide his students with practical learning. Each semester, the winning agency actually gets their campaign chosen and then implemented and launched by the client company.

Marketing 228

Marketing Case Study Airlines Course 228

Victorious PR

DECEMBER 1, 2022

We believe that one of the highest honors an agency can earn is having clients happy with the work we do for them. At Victorious PR, we have built a reputation without having to rely on traditional advertising or marketing to get our clients. We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council.

Agency 52

Agency Real Estate Employee Ethics 52

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. From more equitable DE&I practices (including increased budgets) to elevating more people of color, multicultural marketing took a front seat to it all. Here are a few of the winning multicultural marketing strategies we saw in 2021.

Trends 78

Trends Marketing Consumer Community 78

Stephen Waddington

JANUARY 11, 2021

Lisa Eaton is the founder and managing director of Unwritten , a strategic communication agency based in the North of England. It’s a digital marketing academy to support marketing professions in developing an integrated communications strategy from scratch. Lisa launched Fabric during lockdown.

Marketing 78

Marketing Training Pinterest Creativity 78

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? Of course, there’s plenty more each did, but you get the gist. You and your clients should be taking advantage of this new, free way to market yourself and interact with media. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

The Proactive Report

MAY 16, 2017

According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. And it’s not for want of trying.

Marketing 150

Marketing Analytics Data Consumer 150

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. >>> Can your agency bring big ideas and execute? That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn.

Leadership 196

Leadership B2B Marketing Study 196

Shift Communications

DECEMBER 12, 2022

A Q&A on Wedderspoon’s Market Takeover with Taylor Gallagher, Account Director, Consumer Team. So, Wedderspoon brought on SHIFT to help differentiate it and takeover the market during a key push period of cold and flu season. So, of course, some of the influencers and media we invited to our event couldn’t attend.

Marketing 78

Marketing Mobile System Instagram 78

Wildfire

NOVEMBER 29, 2018

But now as a senior account manager, the thing that interests me more in a brief is the strategy — and more specifically, your marketing strategy, and not just what our PR strategy will be. So, I went on to complete Mark Ritson’s Mini-MBA in marketing. So, finish your marketing strategy properly.

Agency 56

Agency How To Course Creativity 56

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Regardless, influencer marketing is not going away and savvy PR pros must have a pulse on it.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

ImPRessions - Crenshaw Communications

MARCH 1, 2024

It might feel like 2024 has just started, but in the tech PR business , “awards season” has a way of creeping up on PR and marketing teams. In 2024, course-correct if you find yourself slipping toward any of these mistakes. You’re speaking too soon Of course a business is going to be excited about a new product or initiative.

Industry 170

Industry Case Study B2B Resources 170

ImPRessions - Crenshaw Communications

JUNE 10, 2016

The audit isn’t new, of course, but it’s newly important. As a client partner to many early stage businesses, we’re often called on to help vet and hire internal marketing staffers as well as make recommendations for outside experts in branding, market research, or marketing automation.

Media Relations 120

Media Relations Agency Media Training Training 120

Doctor Spin

MARCH 1, 2024

Here we go: Find Public Relations Entry-Level Jobs Spin Academy | Online PR Courses Find Public Relations Entry-Level Jobs If I were starting today, I’d probably prefer not to wait for public relations entry-level jobs to end up on any of my social feeds. Government agencies. Marketing agencies. But where should you look?

Publicity 52

Publicity Public Affairs eBook Nonprofit 52