Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. None of the top 20 UK agencies participated in the recent PRWeek pay gap study. Good afternoon.

Industry 153

Industry Publicity Agency Community 153

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach. Digital PR is not link-building for SEO. But this is SEO, not digital PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 97

Agency Trends Marketing Survey 97

PRSay

FEBRUARY 19, 2021

Parke Gibson Pioneer Award is PRSA’s highest individual honor presented to a PR professional who has contributed to increased awareness of public relations within multicultural communities and participated in promoting issues that meet the needs of these diverse communities. He was the founder of the first Black-owned PR firm, D.

Publicity 156

Publicity Corporate Community Advertising 156

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. 30 agencies submitted data to the project. None of the top 20 agencies participated.

Publicity 128

Publicity Government Guidelines Facebook 128

PRSay

AUGUST 6, 2019

They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven. They do not read newspapers and magazines or watch traditional television. I have even witnessed at least one agency who has taken this approach. Move over newspapers, magazines and television.

Television 158

Television Instagram Consumer Newspapers 158

Cision

FEBRUARY 23, 2016

Jim Hawker, co-founder and owner of London-based PR agency Threepipe, says focusing on the PESO model when working with clients helps his team be effective. I understand Threepipe was recently chosen to create several consumer-facing campaigns for the Food Standards Agency. Having access to the diverse skillsets within the agency.

Analytics 120

Analytics Agency Newspapers Community 120

The Hoffman Agency

SEPTEMBER 26, 2023

At 10, she began her first subscription service by delivering newspapers on her street for a dollar per paper per month. So, after calling a temp agency, she found a job with a sound company. If nothing else, Martha embodies the notion of maximizing opportunities and giving back to the community that believed in her.

Agriculture 41

Agriculture Newspapers Agency Community 41

5W PR

MAY 7, 2021

Ahrefs have designed an “all-in-one SEO toolset” that includes free learning materials and an extensive community and support department. Digital PR is more than press releases and crisis communications. These experts gain valuable exposure by being profiled and covered by journalists around the world.

Digital PR 88

Digital PR Company SEO Newspapers 88

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. And if you’re looking for avenues to explore in this arena, might we recommend building out messaging around sustainability, corporate citizenship and community relations. Yet, in reflection, so much has changed.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Bianchi Biz Blog

MAY 8, 2023

Before joining AN, I covered the Haredi (ultra-Orthodox Jewish) communities of New York. I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. We came back to the office and shared the Boston Coolers with colleagues, which was really fun.

Automotive 86

Automotive Report Meeting Radio 86

Sword and the Script

AUGUST 23, 2022

We continue to benefit from responsible reporting by our local newspaper.”. Gini Dietrich and Karen Swim also solicited respondents from their respective communities at Spin Sucks and Solo PR Pro. Sixty percent are in-house communicators; another 15% work for agencies and 25% are self-employed as consultants or freelancers.

Survey 145

Survey Media Report Journalism 145

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999.

Enterprise 227

Enterprise Agency Radio Fashion 227

5W PR

AUGUST 19, 2019

In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television. Digital PR agencies, then, now combine the best of traditional PR with a focus on emerging trends in content marketing and social media marketing- and more. What Does Digital PR Involve?

Digital PR 76

Digital PR Print Construction Television 76

Solo PR Pro

JULY 12, 2022

Ben’s role at Edelman enabled him to dip his toes into agency life. Ben returned to political work for a brief stint after Edelman to serve as a communications director/special assistant in the Office of Energy Efficiency and Renewable Energy at the U.S. Extending skills to LGBTQ community. Department of Energy.

Meeting 52

Meeting Energy Agency Groups 52

PR Fuel

MAY 12, 2022

Send an invite to local news agencies, and you could get a significant boost in publicity if they come along and write news about your business. They are written in such a way that newspapers and media outlets could use them verbatim if they chose to write about your news. It’s worth doing for any of the below: Grand Openings.

Media 93

Media Local Tools Report 93

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stephen Waddington

MAY 16, 2019

Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting. The agency works for clients including Lynx, Levi’s and Marmite.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

APRIL 26, 2016

What drew you to the field of public relations and communication? My daily newspaper of choice is…The Wall Street Journal. If I was stuck on a desert island, I’d…be forced to “unplug” from technology and actually relax. My favorite social media platform is…Twitter; it’s my leading source for news. Images via Pixabay: 1 , 2.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

PRSay

MAY 8, 2018

I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. I encourage interns to meet other people in the PR community — at an agency, at a Chapter luncheon etc. Judy: I also went to UF, but studied journalism.

Leadership 159

Leadership Conference Local Internal 159

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 14) “I help communicate, promote, and sell new products or services to potential customers and other stakeholders.”. 26) “I help my boss communicate his goals and priorities to the entire workforce.”.

Employee 150

Employee Print Writing Survey 150

Cision

MARCH 29, 2016

For me, it was a unique opportunity to see the special relationship between PR, business and the communities where “making dreams come true” was more than just a tagline. The traditional agency environment remains very inflexible for women returning to work in terms of finding a reasonable home/work/life balance.

Local 120

Local Retail Newspapers Sports 120

Bianchi Biz Blog

NOVEMBER 16, 2020

I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. I started writing in eighth grade for my middle school newspaper in 1999 and was hooked from there. Describe the craziest or most fun story you have written. The biggest thing for me is timeliness.

Automotive 93

Automotive Meeting Report Media 93

Cision

FEBRUARY 18, 2016

Without a strong relationship with your audience, you won’t be able to communicate effectively. In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. Rapid Fire Round.

Storytelling 120

Storytelling Local Video Measurement 120

Cision

FEBRUARY 16, 2016

I’m going to push the boundaries of what clients expect from a public relations agency. Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach. It’s a tough job. .

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. ” The in-depth post explains the concept: journalism that combines the power of community engagement with traditional news reporting. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Cision

FEBRUARY 10, 2016

In this interview, Dan Cence, senior vice president at Boston-based PR agency Solomon McCown, shares his thoughts on the intersection of PR and government relations, how he keeps up with the constantly-evolving industry and his desire for continual growth. My daily newspaper of choice is…The Boston Globe. Rapid Fire Round.

Sports 120

Sports Government Public Affairs Radio 120

5W PR

APRIL 4, 2017

In small communities near a significant tourist attraction, there are built-in approaches that can be shared on websites and social media. Share stories on social media about events in the community, local places to visit, annual festivals, even who the best local teachers are for skiing, swimming, snorkeling, and surfing.

Hotels 74

Hotels Local Travel Social Media 74

The Resolution Blog

OCTOBER 7, 2015

Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. How many PR agencies consider SEO when they’re coming up with PR strategies for clients? Business 2 Community. And what about SEOs? Ragan.com.

SEO 120

SEO Engineering Content Marketing Agency 120

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. Give our services a try.

Survey 98

Survey Industry Leadership Study 98

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. Purpose unifies management, employees, and communities.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JULY 10, 2013

From what I have observed since I started working in this industry, practitioners and agency heads still place more emphasis on traditional methods of communicating and facilitating news and story ideas to the media. However, now that we have various platforms to communicate online, why shouldn’t we capitalize on them?

Pitching 88

Pitching Twitter Social Media Agency 88

Journalistics

SEPTEMBER 10, 2021

If you’re lucky, you have an army of internal and agency resources dedicated to helping you feel the content machine – cranking out all sorts of content to keep the feeds full and to keep people clicking and sharing. You’re becoming a lot more personable in the process, and giving your audiences a chance to see who you really are as a brand.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

5W PR

JULY 11, 2018

Community Involvement. Newspapers, commercials and billboards aren’t ineffective, but these days the Internet spreads ideas the quickest. The post The Complete Guide to PR Stunts appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. What Makes a Successful PR Stunt?

Measurement 149

Measurement Education Social Media Film 149

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. than you might think to curate and share electronically.

Corporate 48

Corporate Examples Storytelling Brand 48