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How pandemic and cultural pressures impact consumer connection to brands

Agility PR Solutions

New research from integrated ad agency Arnold Worldwide offers marketing insights for understanding brand equity and the ever-changing factors that drive universal and personal connections with consumers. The post How pandemic and cultural pressures impact consumer connection to brands appeared first on Agility PR Solutions.

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#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! What changes have you seen in the PR travel & tourism industry, and its measurement? Department of Education, the International Chamber of Commerce, and a variety of nonprofits, government agencies, and international organizations.

Tourism 45
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As the Carolean era begins, what next for brand Britain?

Mark My Words

Well, for one, both households were run by matriarchs who acted as instinctive managers of the family brand. As such, brand Britain became inextricably linked to Her Majesty. As the Carolean era begins, what next for brand Britain? As the Carolean era begins, what next for brand Britain? | PR | Campaign Asia.

Brand 60
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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice. To win their hearts and bookings, brands need to shift gears. Let real travelers share their stories, and share the brand’s too.

Travel 78
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From Jetpacks to Big Yellow Boots – It’s Campaign Round Up Time

Prohibition

The art collective is quickly making a name for itself as an out-of-the-box brand in a space that’s difficult to do so. And now we kind of want a Big Yellow Boot… Tourism NZ and The Beautiful Game The FIFA Women’s World Cup is being co-hosted by both New Zealand and Australia and kicks off later this month. Great work!

Tourism 62
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The Multi-Industry Benefits of A PR Firm?

Victorious PR

Not many people know what PR is or what a PR agency does. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. You might ask yourself what this industry could possibly do with a PR agency but look around.

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The Multi-Industry Benefits of a PR Firm

Victorious PR

Not many people know what PR is or what a PR agency does. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. You might ask yourself what this industry could possibly do with a PR agency but look around.