Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. What’s running got to do with PR success? Stay with me here.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

5W PR

FEBRUARY 22, 2023

There are both free and paid press release services that will distribute your press release to various news agencies. Or if you make some type of diet product or nutritional supplement, you could partner with someone who specializes in exercise or fitness programs. You can find templates for creating press releases on the web.

Strategy 88

Strategy Product Launch Brand Branding 88

Shift Communications

SEPTEMBER 12, 2018

Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. For pitches, read articles written by journalists to help jumpstart some ideas you were missing. Read Your Work Aloud. Briggs Brady.

Writing 83

Writing Exercises Pitching Blogging 83

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. For a fun exercise, ask ChatGPT to write your bio. We are privileged to have the trust of clients who rely on us to give counsel on news and activities that have the potential to move markets.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. For a fun exercise, ask ChatGPT to write your bio. We are privileged to have the trust of clients who rely on us to give counsel on news and activities that have the potential to move markets.

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals.

Skype 136

Skype Conference Agency Product Launch 136

5W PR

JANUARY 16, 2019

Always exercise your creative muscles whether through reading, cooking or drawing. You never know what is going to inspire a new pitch angle; it might just be Cake Week on The Great British Bake Off. The post 5W Spotlight: Brenna Goodsitt appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched.

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. Can your agency bring big ideas and execute?

Brand 71

Brand Branding B2B Exercises 71

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. By contrast, junior can write a blog post and publish it with little or no review.

Survey 102

Survey Report Media B2B 102

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

5W PR

DECEMBER 18, 2019

There are both free and paid press release service that will distribute your press release to various news agencies. Or if you make some type of diet product or nutritional supplement, you could partner with someone who specializes in exercise or fitness programs. You can find templates for creating press releases on the web.

Strategy 133

Strategy Marketing Trade Shows Video 133

The Hoffman Agency

APRIL 2, 2019

Experiences such as pitching in Seoul at midnight, running workshops with almost every nation across Asia represented, and meetings in rooms with some of the best views on the planet. As it turned out, it was a fairly straightforward exercise. The prospect of an alliance made immediate sense to me. Don’t bother.

Enterprise 52

Enterprise Agency Meeting Exercises 52

Flack's Revenge

DECEMBER 14, 2016

Coverage in various categories (type of media or blog, quality of placement). Other variables, such as awards submitted, events pitched. The exercise gave me many options to explore. Content developed. Social media metrics in a number of categories (network, engagement, followers, # of tweets, etc.). Conclusions.

Measurement 120

Measurement Exercises Interviews Tools 120

Bad Pitch Blog

AUGUST 17, 2010

When Tory Patrick noted on a recent post that she was undertaking one of our challenges, I asked if she''d be willing to blog about it. To be honest, I want Bad Pitch to be more of a community.we Some work at an agency, some are in-house, and some work in public affairs. Tory rocks. Here''s her post. But what am I missing?!

Pitching 56

Pitching Report Public Affairs Exercises 56

Prohibition

JUNE 16, 2017

Just over a year ago I started a blog. It was more of a cathartic exercise than anything work related, but it has provided me an invaluable insight into what works for influencers and what’s an absolute turn off. An influencers time is valuable, not least as many blog, whilst working full time or juggling a full family life.

Social Media 48

Social Media Exercises Viral Video 48

PR in High Definition

JUNE 25, 2020

The effect this has had is to require a major change in approach for most PR agencies and in-house teams. Because there are fewer journalists to pitch company news to, and those who are working are stretched, the competition for media coverage has skyrocketed.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

The effect this has had is to require a major change in approach for most PR agencies and in-house teams. Because there are fewer journalists to pitch company news to, and those who are working are stretched, the competition for media coverage has skyrocketed.

Exercises 62

Exercises Employee Social Media Communications 62

Bad Pitch Blog

AUGUST 31, 2006

AGENCY was honored yesterday by the NON-PROFIT for our creative work documenting the distribution of donations to Katrina victims. I’ve also attached a photo of AGENCY OWNER receiving the award. I can hear the agency owner’s ulna snapping at the ceremony. If you want to generate more coverage for your client, pitch less.

Pitching 40

Pitching Agency Exercises Newspapers 40

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. Measurement, which can be a very descriptive and granular process, is a separate activity and not a focus of this blog post.). her background includes work for a wide range of non-profit organizations, trade associations and government agencies.

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

DECEMBER 16, 2021

Every year this blog pours over dozens of public relations surveys and breaks down the findings. The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. Reporters receive hundreds of pitches. Reporters respond to just 3% of pitches.

Publicity 147

Publicity Survey Pitching Creativity 147

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. A high profile blog was “tipped off” to the feigned outrage and the rest of the media then picked up on it and duly reported the incident as controversy.

Survey 377

Survey Media Relations Media Ethics 377

MaccaPR

APRIL 12, 2016

The people that end up leading agencies, becoming VPs and breaking new ground in our industry – they’re all people-first counselors who are far more adept at the softer skills than most.”. Find outlets for having fun, exercising, volunteering and eating right. And yeah, they have good media skills. They can put a great plan together.

Travel 48

Travel Exercises Corporate Internal 48

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Why clients hire agencies, consultants and freelancers: an extra pair of hands.

B2B 118

B2B Marketing Survey Software 118

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

The site allows you to create and publish posts in advance – including photos and video on Facebook, Twitter, Google+, Pinterest and blogging sites, from one dashboard. At the very least, it’s a fun and enlightening exercise. If Hootsuite , bitly , and Mention had a child, it would be Sendible.

Tools 168

Tools Pinterest Exercises Social Media 168

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). Such are the risks of blogging and email.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. But the real world of agency PR is messy. What do you do?

Agency 48

Agency Real Estate Social Media Writing 48

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

Stephen Waddington

MAY 12, 2019

PRCA Census: £15 billion UK industry on the march The PRCA Census is a must-readbench marking exercise of the public relations industry in the UK. Salaries have been deflated by an average of 8.75% and are down in all areas of the market including freelance, agency and in-house. There’s a full write up on my blog. ??

Local 60

Local Storytelling Exercises Banking 60

Stephen Waddington

FEBRUARY 12, 2019

So how do we transform our agency, communication or marketing team to engage with these new forms of media? Each stage of this evolution builds on the past and provides new opportunities for the agency, communication or marketing team. It’s stood the test of time. #1

Publicity 79

Publicity Community Pinterest Reputation 79

Waxing UnLyrical

JULY 17, 2015

I’ll be back in the blogging saddle next week. A strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. PR agencies aren’t above reproach, either. This begs the question: are PR agencies contributing to #PRDiversity challenges? Ed: Did you do a double take? And that’s no double talk.

Agency 40

Agency Report Training Leadership 40

Communications Conversations

MAY 13, 2015

Last summer she sought and earned a social media/editorial internship with New York Girl Style, a leading lifestyle media company where she wrote and published weekly articles, blog posts and social media content. Read up on clients, write incredible releases and pitches and communicate with ease. last summer. Pete/Clearwater.

Groups 60

Groups Internal International Conference 60

Stephen Waddington

NOVEMBER 19, 2017

I’ve also published a blog of key international events in the public relations calendar as part of the project. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. Twitter is the largest ever market research exercise that no one ever commissioned.

Publicity 164

Publicity Ethics Data Community 164