ImPRessions - Crenshaw Communications

JUNE 30, 2016

The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree. In 2015, PRs were heartened that three winning Lions were entered by PR agencies, and the Procter & Gamble’s “Like A Girl” campaign won the PR Grand Prix.

Agency 120

Agency Creativity Advertising Advertising 120

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Monitoring & Analysis. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Training 397

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Word-of-mouth PR spread on social media platforms is not only cost-effective, but highly trackable and persuasive.

Mobile 100

Mobile SEO Reputation Web 100

The Hoyt Organization

APRIL 17, 2024

With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. However, it does not track social media posts. Media Monitoring Media monitoring helps you analyze how your brand is perceived in the media so that you can better manage your reputation.

Google 93

Google Publicity Customer Service Web 93

Stephen Waddington

JUNE 6, 2022

It’s like reporting that numeracy is the most important skill for an accountant, or that analysis is a critical skill for a lawyer. showed 87,000 practitioners working in public relations in the UK in December 2021. The figure is slightly less for agency and consultancy clients (46%). Public relations is a well-paid job.

Report 97

Report Reputation Data Analysis 97

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. What is more valuable than a brand (or personal) reputation?

Mobile 244

Mobile SEO Web Journalism 244

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise. PR is about reputation. What is more valuable than a brand (or personal) reputation? We earn that right to influence others.”

Journalism 185

Journalism Advertising Advertising SEO 185

5W PR

MAY 6, 2022

An analysis of competitors can help understand what works and what does not, including the language/tone used in communication, how the competitors manage their various media channels, and how they approach potential clients. Media Relations. PR can help the company get covered in reputed publications.

How To 88

How To SEO B2C Content Marketing 88

Sword and the Script

JANUARY 3, 2023

“Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Video Analysis. And now onward with this month’s PR tech sum 1.

Survey 146

Survey Software B2B Pitching 146

Wadds Inc.

JUNE 6, 2022

It’s like reporting that numeracy is the most important skill for an accountant, or that analysis is a critical skill for a lawyer. showed 87,000 practitioners working in public relations in the UK in December 2021. The figure is slightly less for agency and consultancy clients (46%). Public relations is a well-paid job.

Report 52

Report Reputation Data Analysis 52

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. PR as arbiters of ESG.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Agility PR Solutions

MARCH 24, 2019

Whether hardback, paperback or digital, books can be excellent tools for marketing your business and elevating your reputation as a credible expert in your field. Done right, having a book to promote can dramatically increase a company’s reach and visibility,” says Media Relations Agency Partner/COO Heather Champine.

Publicity 78

Publicity How To Reputation Tools 78

Stephen Waddington

JULY 15, 2020

The COVID-19 crisis has had a significant impact - both good and bad - on diversity, flexible working, talent, training and its reputation as a management function. COVID-19 impact: The crisis is already putting pressure on agency-side employment in the PR industry according to the PRCA.

Survey 159

Survey Policies Crisis Community 159

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What is your secret to Public Relations and media relations success?

Automotive 245

Automotive Resources Strategy Consumer 245

Shift Communications

JULY 19, 2017

to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Sentiment/tone analysis. Owned media/messaging.

Case Study 118

Case Study Crisis Management Crisis Study 118

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Through the right analysis, the chaos yields considerable predictability and confidence for those navigating it. How do I do Predictive Media Planning?

Media 88

Media Data Reddit Crisis 88

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. The strategies and tactics I may propose to help a given client meet their promotional and reputational needs typically aren’t that different from a professional communications perspective.

How To 104

How To Fashion Banking Industry 104

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. Problems on social media.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 21% said “AI/machine learning [for analysis] on the back end;”.

Survey 102

Survey Report Media B2B 102

NewsWhip

MARCH 31, 2021

He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. For us, from MSL perspective we’re with Publicis, so we obviously can lean on some of our media agency partners, but you can start to scale that content out and you can start to retarget people.

Advertising 131

Advertising Advertising Data Reputation 131

Communications Conversations

NOVEMBER 14, 2018

At times, meeting the bigger agency folks who work with clients can be a little stand-off-ish–with competitiveness and all. Q: Many would say media relations is dying. What would you say about media relations’ role in the mix at Blue Cross? Q: Many of those companies have been larger agencies in town.

Energy 60

Energy Agency Insurance Insurance 60

Sword and the Script

OCTOBER 8, 2016

And finally, email remains a key conduit for media relations and earned media. Analysis of personalization varies: some call it creepy , while others call it key , and still others say it’s the path to the next level in marketing. A boutique agency provides access to creative senior talent that won’t break the bank.

Marketing 114

Marketing Pitching Survey Study 114

Sword and the Script

JULY 6, 2021

Can your agency bring big ideas and execute? Both are designed to apply marketing lead attribution techniques to media relations. Early-stage technology startups in the UK are using digital public relations (PR) platform Newspage to help increase media visibility and secure further funding,” according to Computer Weekly. “For

Pitching 89

Pitching Report Software Survey 89

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

AUGUST 1, 2017

Research demonstrates reporters search for credible and trusted sources – that is hype free content with sound data and well-founded analysis. Below are ten proven tips for successful media interviews. Anything less tends to come off as bullying or desperation, especially in the long run, and public relations is very long run.

Interviews 60

Interviews B2B Media Report 60

Prohibition

JULY 19, 2018

Whilst it holds similarities, the purpose of public relations is to emphasise cultivating relationships between an organisation or individual and key publics for the purpose of managing and protecting a brand or individual’s image. So, fundamentally marketing activity is commercially focused and PR is focused on reputation.

Publicity 48

Publicity Advertising Advertising Tools 48

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. ” ~ Prof.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 16, 2021

social media, content, etc.). The media relations struggle is real. Some 60% of respondents say media relations is harder or much harder compared to last year – while about one-third (35%) say it’s about the same. Read the whole post: The Media Relations Struggle is Real; Experts Describe What it May Mean for PR.

Publicity 144

Publicity Survey Pitching Creativity 144

PR Conversations

MARCH 6, 2015

Commonly this is a long list of demands, fizzed up by hyperbole about the reputation of the employing organisation and the opportunity for travel and other perceived hooks to catch the juiciest, young fish. The same ‘return on investment’ analysis applies to those who engage with professional development.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

Commonly this is a long list of demands, fizzed up by hyperbole about the reputation of the employing organisation and the opportunity for travel and other perceived hooks to catch the juiciest, young fish. The same ‘return on investment’ analysis applies to those who engage with professional development.

Publicity 40

Publicity Advertising Advertising Industry 40

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 189

Marketing Content Marketing Data Social Media 189