ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. they’re work.

Agency 170

Agency Media Software Pitching 170

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 88

Agency Energy Crisis Management Industry 88

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. Photo by rawpixel.com from Pexels. Here are some of ours.

Agency 223

Agency How To Construction Advertising 223

ImPRessions - Crenshaw Communications

MARCH 27, 2024

Do not expect privacy The harsh truth about being a member of the Royal Family is that you can’t expect any privacy. And by now, the Palace surely knows that the tabloid press can’t and won’t play fair. That’s a potential crisis, or at least it signals a period of serious uncertainty about the future.

Privacy 332

Privacy Video Crisis Publicity 332

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.

Agency 223

Agency Survey SEO Social Media 223

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Prohibition

JULY 7, 2023

Understanding the role of a food PR agency While some food and beverage businesses may have an in-house PR team, many choose to collaborate with specialised food PR agencies to maximise their PR efforts. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

I’m talking about ordinary client indoctrination. Like most career PR agency people, I always drink the client Kool-Aid. I launched into a spiel about how we should all use the “good china” for every day rather than keeping it in a cabinet – an idea straight out of the Lenox brand message “cheat sheet” at a job two decades ago.

Agency 140

Agency Enterprise Energy Retail 140

Konnect Agency

JULY 6, 2022

As brands look to discuss when and how to build a successful PR plan for the upcoming holiday season, it is more important than ever to partner with a PR agency to get ahead of the news cycle and think strategically on how to position clients with key media contacts. Building a Long Lead PR Plan To Optimize Timing.

Agency 52

Agency Print Pitching Product Launch 52

Shift Communications

SEPTEMBER 14, 2017

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. These teams look similar across most agencies with a few cultural twists at various firms.

Agency 87

Agency Internal International Media Training 87

Flack's Revenge

MARCH 24, 2023

Some emails hit my inbox this week that lifted my mood, with news about the value of PR in a recession. ” “With our CAB, we’re building deep relationships and eventually building expectations around doing press.” One was from an old friend and Fusion PR partner, Drew Neiser , CEO and founder of Renegade Marketing.

B2B 240

B2B Nonprofit Small Business SEO 240

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

ImPRessions - Crenshaw Communications

JANUARY 27, 2022

PR agency teams , especially those in tech PR, LOVE to speak in jargon. We have shorthand for nearly everything and sometimes forget that people outside our organization or industry might not know what we’re talking about. The same holds true for the quotes we may write in press announcements. We’re proud to announce….

Course 418

Course Meeting Industry Corporate 418

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Presspage

APRIL 11, 2024

To keep up the momentum for the next 15, the founders look back on the early days, talk about how far the company has come and give us a preview of what's in store for the future. In 2008, Bart, Sébastien and Tim were working with a PR agency to promote their first young company, Viddix. “We

Enterprise 117

Enterprise Automotive Company Airlines 117

Barokas

SEPTEMBER 5, 2019

For aspiring public relations professionals, starting your career with an internship at an agency is a great way to build valuable skills and learn more about the many areas of PR. At first, the agency world may seem overwhelming. Every day is different at an agency. Be flexible. That is what makes it exciting.

Agency 79

Agency Construction Internal International 79

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. Positive press drives SEO. Or is it simply one component of the broader picture?

SEO 227

SEO Agency Reputation Policies 227

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. I’ve been able to use my content skills for press releases and bylined article drafts. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop.

Journalism 344

Journalism Internal International Pitching 344

Onclusive

AUGUST 9, 2021

In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media training is essential for anyone who will be in contact with or in the press.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

In the PR world, press releases are our bread and butter. However, in the age of the 24/7 digital news cycle, the role of the press release is up for debate — and some consider them obsolete. But a press release is only as good as its distribution. But are they really? They’re here to stay. What is newswire distribution?

SEO 279

SEO Print Financial Product Launch 279

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2016

John was good enough to answer our “three questions from a PR agency” for this post. What is one thing every PR person should know about pitching Westchester Magazine? “These are real opportunities to get to know magazine staffers in a non-pitch environment and talk about other topics.”

Agency 120

Agency Real Estate Pitching Local 120

Victorious PR

DECEMBER 1, 2022

We believe that one of the highest honors an agency can earn is having clients happy with the work we do for them. You want your employees to truly care about your clients. We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council. Referral and Word of Mouth-Based Business. Are you next?

Agency 52

Agency Real Estate Employee Ethics 52

ImPRessions - Crenshaw Communications

JUNE 10, 2020

Traditionally at Crenshaw Communications , our offices would be filled with recent PR grads eager to learn about life at an agency and the ins and outs of the public relations business. But just because a new graduate isn’t working in an agency doesn’t mean they can’t learn about PR and start to plan a career.

Agency 284

Agency Interviews Journalism Instagram 284

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Most agencies rely on a small number of trusted freelancers in whom they place their confidence, so they should feel comfortable with full transparency. Pay promptly.

How To 315

How To Employee Training Interviews 315

Flack's Revenge

JUNE 2, 2021

It was actually about no news, or rather the refusal of one of the shining stars to engage in press activities surrounding the event. Should there be an exception to the rule that you must play the game (not tennis but the game of getting grilled by the press)? I don’t think she should have to face the press.

Sports 250

Sports Media Newspapers Conference 250

Inbound PR

DECEMBER 4, 2018

Running a PR agency isn't easy. Clients press for results and often ask for free work just because they had a great idea; talent is hard to find, train and retain; the pace of change in communications and consumer behaviour is difficult to keep up with, and not to mention how little understood the term PR is. Here we go.

Agency 56

Agency Training Trends Report 56

The Hoffman Agency

SEPTEMBER 18, 2020

The social distancing rules and economic impact of Covid 19 seem to have hastened conversations about automation (from software to robotics), with many organisations including PR agencies and publications looking at where it can improve efficiencies. But what about the PR and media industry? So what’s the solution?

Agency 74

Agency Industry Tools Software 74

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 295

Leadership Industry Conference Trade Shows 295

Critical Mention

SEPTEMBER 19, 2019

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

Agency 79

Agency Marketing Media SEO 79

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Finally, about 40% either have no plans to use it, or simply aren’t sure.

Survey 144

Survey Software B2B Pitching 144

Ishmael's Corner

OCTOBER 19, 2014

As a service to the profession and advancing the client-agency relationship, we’ve captured client phrases that consistently find their way to PR agencies and what they really mean. I suggest you start preparing for an agency review.”. Carl Icahn just tweeted about our company.”. Client Phrase. “We Decrypted. “I

Agency 143

Agency Media Training Conference Training 143

Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. Before starting B2 Communications, I’ve always been in the agency world. Tell me about this email.

Report 90

Report How To Ethics Nonprofit 90

5W PR

MARCH 26, 2024

It’s not just about pumping out press releases. It’s about cutting through the chatter and grabbing the attention of the right people. Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary.

B2B 78

B2B Strategy Communications Case Study 78

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. But in our business the role of the press release is up for debate. Press releases can drive search.

SEO 221

SEO Data B2B Writing 221