B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. How to Score in B2B Media Relations. Myth #4: PR is just advertising. PR goes way beyond advertising. When you boil it down, advertising is paid visibility while PR is earned visibility. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Mark My Words

JANUARY 3, 2020

2020 will see your major print and TV campaign derailed by the death of or the revelation of how many children our Prime Minister has (or insert other incident). 50% of people selling you PR will still not know the difference between advertising and storytelling.

Print 60

Print Storytelling Advertising Advertising 60

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 18) “I write and distribute press releases and get executives in front of the media.”. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”.

Employee 149

Employee Print Writing Survey 149

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Blogs, social media, video, podcasts, presentations, etc.). You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Click To Tweet.

Brand 156

Brand Branding How To Storytelling 156

Stephen Waddington

JUNE 9, 2020

No advertising, no sponsorship, no sales promotion or other fundraising efforts. Great stories matter Storytelling is at the heart of all successful communications and PR campaigns. Understand your audience Lockdown has meant that different media channels are being consumed and at different times of day.

Radio 89

Radio Skype Print Local 89

Marketwired

APRIL 12, 2016

Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers. But the size of the audience is hardly what makes advertising unique on podcast, it’s the specificity of the audience you can reach. “If But to Attract Advertisers, Promotion is Key.

Advertising 100

Advertising Advertising Television Radio 100

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. Blogs, including independent and corporate blogs, can be credible. It’s a mistake to consider this a binary choice, however.

Survey 96

Survey Industry Leadership Study 96

The Resolution Blog

OCTOBER 15, 2019

Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

ReimaginePR

AUGUST 15, 2016

Don’t just roll out the new logo on the website and not have it on social media pages, too. Your social media pages and profiles: LinkedIn. Other social media platforms you’re on. Other social media platforms you’re on. Printed literature. Online advertisements. Your letterhead.

Employee 120

Employee Social Media Education Brand 120

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Traditional media platforms source and amplify stories from social media.

Report 81

Report YouTube Privacy Web 81

Contently - Strategy

FEBRUARY 12, 2024

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. You can promote newsletter subscriptions with pop-ups on your website, advertise on social, and incentivize followers with a referral campaign.

Financial 52

Financial Content Marketing Marketing Banking 52

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. “Visual storytelling isn’t built on pretty pictures, but on information and information gathering.”

Pitching 120

Pitching Policies Ethics Mobile 120

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 102

Wireless Storytelling Radio Analysis 102

Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. Know a PR, marketing or sales leader with compelling ideas fit for print? Off Script #7: Lou Hoffman on PR and Storytelling.

Measurement 60

Measurement Course Advertising Advertising 60

ReimaginePR

JULY 4, 2016

Don’t forget to sign up for my free brand storytelling bootcamp to learn how to do just that!). To do this, print out or take a screenshot of your story and circle or highlight any points that an average reader wouldn’t understand. On top of that, shift the attention from being all about your brand to how your brand helps others.

Brand 149

Brand Branding Storytelling Print 149

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. This eye-opening book examines the underbelly of the media world. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Blogging and content creation through social media are excellent avenues for content marketers to create and measure. And how do I know that?

Measurement 40

Measurement Advertising Advertising Enterprise 40

Contently - Strategy

OCTOBER 24, 2019

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign.

Financial 79

Financial Banking Content Marketing Writing 79

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Pick your voice.

Marketing 40

Marketing B2C B2B Social Media 40

PR Conversations

JUNE 25, 2015

There is a recent tendency to divide public relations practitioners around their engagement with social media or digital communications – creating different tribes. McLuhan spent some time working in advertising later in his life. I think this is fallacious – here are my reasons why. .

Publicity 40

Publicity Technology Television Fashion 40

PR Fuel

JULY 24, 2018

3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. Social media? Determine the chronology of your business story before writing it.

Pitching 40

Pitching Media Small Business Writing 40

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. People are attracted to stories,” Quesenberry told Monarth, “because we’re social creatures and we relate to other people.”.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Stephen Waddington

NOVEMBER 27, 2018

Investor activism and social media transparency have intensified the focus on not just delivering good numbers, but doing so with integrity. #3 The ownership of storytelling is allowing us to outpace other marketing rivals. #4 The ownership of storytelling is allowing us to outpace other marketing rivals. #4

Report 85

Report Analysis Financial Reputation 85

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. Advertising was extremely expensive. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

Marketing 62

Marketing B2B Print Technology 62

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. All of these participants in social media are journalists.

B2B 52

B2B Communications Media Newspapers 52

MaccaPR

NOVEMBER 10, 2015

Feed Social Media As If It’s A Living Breathing Organism. Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 8, 2015

One of the more interesting aspects of the programs transition for me has been the advertising model. This program does for podcasts, what native ads have done for online print. The show covers all the news highlights you’d expect of any morning news program – those important national stories of which any good PR pro ought to be aware.

Radio 60

Radio Content Marketing Marketing Education 60

Sword and the Script

DECEMBER 12, 2017

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. Also see: PR and Storytelling; Off Script #7: Lou Hoffman. 13) Data says it’s fit to print. Susan Kostal | Stet.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. Three decades on I’m less positive.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

AUGUST 2, 2016

1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. We often try to divide each discipline with the age-old owned, earned and paid media – but now we live in a ‘converged’ media landscape.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52