Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 3) Earned media improves advertising effectiveness.

Study 140

Study Media Relations Media Measurement 140

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. I promise you can do it. Do it well.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 151

B2B Study Blogging Marketing 151

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Additional duties. More internal comms.

Communications 124

Communications Crisis Internal International 124

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key. When do they want it?

Tools 136

Tools Publicity Measurement SEO 136

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content. How can all of this be measured and analyzed? The Solution. SHIFT has the solution: SCALE.

Data 92

Data SEO Guidelines Advertising 92

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” This is effectively native advertising, which Cision says is “proven to be more trustworthy.” I’d link to the BI story, but it’s gated. Revenue grew to $62.6

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. How long does it take to write the average blog post? 2) Blogging benchmarks.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. In 2017 basic photo and video production should be a core skill, just as integral to public relations excellence as writing is.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Speech writing.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO. – print advertising. – pay per click advertising.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Stephen Waddington

FEBRUARY 10, 2019

This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor. I use Notes on my iPhone or iPad to create the first draft of almost everything.

Viral 68

Viral Journalism Analytics Case Study 68

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

PR 20/20

OCTOBER 11, 2018

BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next. Production.

Tools 71

Tools Marketing Enterprise Software 71

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Shift Communications

DECEMBER 11, 2015

Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social. Consider how your content works on mobile, and how to make your visuals represent well with shorter, punchier writing. Measurement Continues to Evolve.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Episodic and series-based content is one of the most powerful tools to engage and entertain audiences, in equal measures. . In 2016, there will be more episodic content published in storytelling method because of its enormous advantages.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

JUNE 25, 2016

SEOs have just 60 characters for a headline – and it’s about the same for email marketers and their subject lines. Measuring content output is easy. But measuring quality is not. Some marketers have gotten good at writing headlines, but the content doesn’t deliver. But is quantity of content really the answer?

Marketing 61

Marketing Content Marketing Energy Measurement 61

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 95

Agency Trends Marketing Survey 95

Waxing UnLyrical

OCTOBER 19, 2010

Pay-per-click (PPC) advertising costs might increase. Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? Mark as read Approve comment Nice write-up Erica! Regardless, thanks for visiting!

Google 101

Google Nonprofit Engineering SEO 101

Norton's Notes

JULY 29, 2015

Twitter’s approach to open data also makes measurement easy. One of my career defining roles was writing the social media strategy for a prominent central bank. So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google.

Interviews 28

Interviews SEO Banking Radio 28

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. How SEO works to get you in front of search engines and people. Writing tips to help you make the most of the only thing people really read. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Measuring social media success with the right tools.

Training 45

Training LinkedIn Marketing Pinterest 45

PR Fuel

JANUARY 20, 2021

Why should you try writing press releases and do press releases work for SEO? Press releases for SEO is a strategy to raise your visibility and traffic. Before you decide to write a press release, here are some things you need to know. Before you decide to write a press release, here are some things you need to know.

SEO 52

SEO Engineering Writing Analytics 52

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Wanna Subscribe?

Tools 99

Tools Marketing Nonprofit Mobile 99

MaccaPR

NOVEMBER 18, 2020

” The savviest marketing agencies I know in the Twin Cities – such as B2B marketing experts at Schermer and SEO wizards at Nina Hale/Collective Measures — strive to become extraordinary in a focused discipline, rather than losing themselves in the wasteland of being a “full-service, integrated and results-focused” agency.

Marketing 62

Marketing Agency Video Brand 62

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. Paid media and advertising statistics. Marketing measurement statistics. Search marketing and SEO statistics. 9) Even advertisers want to invest in PR. 24) In advertising, we trust.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Waxing UnLyrical

FEBRUARY 6, 2011

Super Sunday: are you ready for some… advertising! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? The feline theory of public relations , by Richard Bailey. Why: with a headline like that, you think I was going to pass it up? by Davina Brewer. Wanna Subscribe?

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

JANUARY 4, 2011

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? While most firms, sooner or later, joined the bandwagon, cross-sectoral impact is yet to be seen in a major way. Read it here.] [.]

Social Media 78

Social Media Web Media Measurement 78

Sword and the Script

MAY 14, 2016

In an ideal situation, the role of PR is measured against acquiring, nurturing and closing the sale. The PR pro’s ability to write compelling content, understand the buyer journey and remain close to the customer cements PR at the table for account-based marketing.”. * * *.

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Its almost sad. Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Muck Rack, January 2024 ) In fact, it cuts down on the need for human content creation, reducing costs. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Rather, AI will be used to create a lot of filler and SEO bait. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

FEBRUARY 5, 2011

And if I don’t watch the ads, I won’t be able to write a snarky blog post on “the best Super Bowl ad&# or “the worst Super Bowl ad&# or “why the Super Bowl ads sucked&# or… you get my drift. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Facebook 49

Facebook Twitter Measurement Blogging 49

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

JANUARY 13, 2011

Measurement If you aren’t measuring your progress, how do you know if you are successfully meeting your goals? Initially she declined, thinking I wanted to sell her advertising (side note: you just KNOW how good Id be at that. ;P) It’d be great if they all wanted to take classes here and write donation cheques.

Blogging 68

Blogging How To Print Facebook 68