Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Not bad for promoting a webinar that covers complex marketing issues.

Advertising 133

Advertising Advertising Real Estate Travel 133

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams. To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. This divergence has become increasingly apparent in recent years. That disparity needs to change!

Brand 90

Brand Branding Marketing Ethics 90

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing. There’s a large body of work on these pages dedicated to content marketing. Pay-per-click advertising?

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it. Marketing Land.

Advertising 322

Advertising Advertising Privacy Television 322

Prohibition

AUGUST 25, 2023

With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape.

Retail 62

Retail Marketing Analytics Social Media 62

5W PR

JUNE 14, 2024

Moreover, AI-powered analytics can forecast the probable influence of PR and marketing campaigns, aiding in decision-making and resource distribution to optimize returns on investment. Investment in PR as a Strategy for AI Companies For AI companies, putting resources into strong PR efforts is a smart business decision.

Publicity 78

Publicity Analysis Healthcare Tools 78

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

At Crenshaw, we have worked with many ad tech companies across different verticals, so we appreciate how fast the category has changed, and how it touches so many different industries, from marketing to data security. For those wanting to dive in, here are some relevant posts that might serve as an ad tech PR primer. .

Conference 319

Conference Privacy Leadership Data 319

PR 20/20

FEBRUARY 21, 2023

Whether it’s sales, growth, or marketing, leadership must implement a plan with measurable goals. With many business models built on in-person experiences and traditional marketing, pivoting to a virtual world came with a significant learning curve. The Future of Marketing As the old saying goes, don’t put all your eggs in one basket.

Marketing 68

Marketing Resources Advertising Advertising 68

Remote PR Jobs

SEPTEMBER 25, 2023

It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should. Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Never send out a generic mass email to a list of journalists.

Publicity 100

Publicity Marketing Pitching Google 100

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. Like the FTC on Facebook , follow us on Twitter , read our blogs , and subscribe to press releases for the latest FTC news and resources. WHEN TO DISCLOSE.

Advertising 87

Advertising Advertising Guidelines Video 87

5W PR

SEPTEMBER 28, 2023

Media planning and buying are crucial processes for businesses to optimize their marketing efforts , reach their target audience, and achieve communication goals. It involves selecting the best advertising and communication channels. Objectives are set and resources are allocated to maximize the impact of the marketing campaign.

Media 78

Media Advertising Advertising Analysis 78

Sword and the Script

MAY 21, 2024

Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. Marketing budgets are at their lowest point since businesses slashed budgets following the pandemic. of revenue – down from 9.1%

Agency 109

Agency Survey B2B Media 109

Axia PR

JANUARY 6, 2021

The dirty little secret that no one in corporate america – no one in your company – wants to talk about is how much corporate marketers hate pitching to the media. Earned media coverage should be important to your company because it builds a brand while advertising supports it.

Pitching 100

Pitching Marketing Media Corporate 100

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR 20/20

MARCH 7, 2023

Simply having a college degree or background in a related marketing role isn’t enough— instead, we stay hungry for knowledge and seek to learn more. Marketing is a fast-paced and ever-changing industry, meaning staying up on the latest trends, techs, and best practices is constantly important to your career.

Course 52

Course Marketing Analytics Google 52

ImPRessions - Crenshaw Communications

JUNE 27, 2022

And social channels are a strong avenue for connecting with journalists and other news influencers who might be a resource for a future story. Last month, our client Innovid put out an annual benchmarks report examining key trends in streaming CTV advertising and more. Email marketing connects the dots. Who says email is dead?

Social Media 322

Social Media Data Report Tools 322

Communications Conversations

AUGUST 30, 2017

But, there is a process behind it–and resources I use on a consistent basis. I thought I would share those resources today and how I use them. It total, I use seven different online resources when finding those job posting each week: MN PR Blog. University of St. Thomas Job Board.

Resources 60

Resources LinkedIn Enterprise Blogging 60

Prohibition

MAY 5, 2023

But this does comes with some caution, as thinking fast and reactively often goes against what we usually work towards as marketers (developing a strategy and action plan). How can Reactive PR help your overall marketing strategy Reactive public relations can not only elevate the reach of your content, but elevate your whole brand.

Strategy 62

Strategy Marketing Viral B2C 62

Sword and the Script

JANUARY 29, 2019

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. It worked and I was clear for a little while.

Resources 78

Resources Creativity Publicity Local 78

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Media 103

Media Advertising Advertising Print 103

Mindful Marketing

NOVEMBER 28, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Black Friday, Small Business Saturday, Cyber Monday. ” Those are admirable and far-reaching claims, but is it really possible to market giving? If people give their money, they’re not spending it, which may seem antithetical to marketing.

Marketing 93

Marketing Nonprofit Case Study Small Business 93

Ronn Torossian

FEBRUARY 19, 2019

The hit TV series Mad Men glamorized the golden age of advertising, but the sales and marketing superstars of that generation had nowhere near the tools, research, and other resources modern marketers and PR professionals have at their disposal.

Strategy 150

Strategy Advertising Advertising Resources 150

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. Marketing Goal 2: Better position your brand or product.

Marketing 170

Marketing Measurement Trends B2B 170

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Onclusive

JULY 7, 2021

Understanding which messages are gaining traction can empower you and your team to not only develop impactful communications strategies and campaigns, but also help to integrate these messages into other business functions, such as marketing, product and human resources. SOUNDBITE PERFORMANCE: Why message resonance is important.

Brand 370

Brand Branding SEO Engineering 370

Stephen Waddington

SEPTEMBER 7, 2021

Two-fifths report to the Chief Communications Officer (CCO) or another communication leader, and 17% report to the Chief Marketing Officer (CMO) or another marketing leader. The balance report to legal, human resources, or another function. Resources are critically important to the effectiveness of the communication function.

Corporate 135

Corporate Communications Public Affairs Resources 135

Remote PR Jobs

NOVEMBER 8, 2022

Here are the different ways that Public Relations can support your business development, sales, marketing, and engineering plans. Case studies magnify the positive impact of your product or service and can be a potent resource for building a strong brand reputation. Business Development.

Case Study 230

Case Study Engineering SEO Reputation 230

5W PR

OCTOBER 11, 2023

Access to resources Through networking, PR professionals can access valuable resources, from media databases and industry reports to expert advice. Career advancement Many PR job opportunities aren’t advertised. These organizations offer networking opportunities and resources.

Publicity 103

Publicity Internal International Resources 103

ReimaginePR

AUGUST 29, 2016

Here’s a handy social media marketing checklist. In social media, it’s more important to build a relationship with your audience by defining yourself as a trusted and authoritative resource on your subject matter. You want your audience to think of you as the definitive resource on whatever topic. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. Today’s buyers are more educated than ever, with vast informational resources at their fingertips.

Brand 185

Brand Branding Marketing Wireless 185

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. But what exactly constitutes a PR stunt, and how does it differ from standard marketing tactics? The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

5W PR

SEPTEMBER 13, 2023

Integrated digital media planning Integrated digital media planning refers to the strategic coordination of various digital channels, such as social media, display advertising, search engine marketing (SEM), content marketing, influencer collaborations, and more.

Brand 78

Brand Branding Media Resources 78

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019.

Social Media 123

Social Media Marketing Media LinkedIn 123

5W PR

JULY 15, 2019

Marketing is only as effective as the effort put into it. Dave owns a small digital marketing agency, and while he generally has a robust customer portfolio, he is always looking for ways to expand and grow his revenue. But the mistake Dave has made with his marketing strategy is that he has focused all of his budgets on Google Ads.

Strategy 68

Strategy Marketing Pinterest Google 68