ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal. Assess your audience.

Media 310

Media Retail B2B Journalism 310

NewsWhip

FEBRUARY 1, 2023

Just last year, advertisers paid an average of 6.5 Top publishers of this advertisement included The Daily Wire , Rumble , Western Journal , and Conservative Brief. Typical top publishers took a backseat when it came to reporting on the 2022 spots. Entertainment Weekly and Bustle reported the news, which has 6.6k

Television 147

Television Advertising Advertising Journalism 147

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Meeker has published her annual report on the state of the internet. The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets.

Report 81

Report YouTube Privacy Web 81

Bianchi Biz Blog

SEPTEMBER 9, 2024

Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper. As a publisher, of course, I always prefer paid advertising. Finish this sentence: If I am not reporting, I am … Keeping current with the larger aftermarket. It’s been more than 50 years.

Meeting 90

Meeting Automotive Newspapers Media 90

PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too.

Communications 190

Communications Sports Journalism Fashion 190

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. You can download a copy of the report by following this link. The UK is suffering from news fatigue.

Print 115

Print Media Newspapers Local 115

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise. PR teams have been handling these kinds of events for years.

Communications 187

Communications Journalism Advertising Advertising 187

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. Below are a few of the statistics that stood out to me in reviewing the report.

Survey 102

Survey Report Media B2B 102

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 131

Strategy Publicity Media Video 131

Cision

OCTOBER 5, 2016

But what’s been really interesting is Pokemon Go’s marketing potential for local businesses. The concept here is to give sponsors and advertisers more insight into how their branded content is performing, as well as help Facebook users know that content is basically advertising. What better audience to capture?

Trends 319

Trends Content Marketing Branding Brand 319

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” That depends on whether you are a local business or have clients and customers all over. Alignable has local groups you can connect with. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. It’s also increasing grants to small businesses, letting companies fundraise on their own pages, and introducing a place for people to discover digital gift cards for their favorite local restaurants and businesses. Self-serving?

Branding 284

Branding Brand Small Business Retail 284

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Advertisers have pulled campaigns, either because businesses have themselves been impacted by the crisis, or they simply didn’t want their brand appearing alongside COVID-19 news.

Print 102

Print Newspapers Crisis Local 102

Landis PR

JUNE 24, 2024

Local PR professionals had the opportunity to engage with a distinguished panel of automotive journalists, gaining insights into the evolving landscape of automotive media and the specific needs of industry reporters. Trust between PR people and journalists is key , so make sure you’re offering real insight, not just an advertisement!

Automotive 52

Automotive Media Pitching Report 52

PRSay

JUNE 9, 2021

As Courthouse News Service reported , the Massachusetts case continues a trend of targeting not just drugmakers but also the marketing companies that help them promote their products. Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space.

Crisis 164

Crisis Ethics Publicity Marketing 164

PRSay

OCTOBER 17, 2022

itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! One great for-instance is we were being inundated with [requests for] a report called a “cast-vote records report,” an Excel sheet of all the votes that came through. The report doesn’t contain information like that. election2022 #floridacheck #elections #pov ?

Communications 181

Communications Video Social Media Facebook 181

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

According to a Google/KPMG report , 60% of Indian internet users claim that limited Indian language content is a barrier to adoption of digital services like news and online payment. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

5W PR

OCTOBER 11, 2023

Access to resources Through networking, PR professionals can access valuable resources, from media databases and industry reports to expert advice. Career advancement Many PR job opportunities aren’t advertised. Global and international PR networks Networking isn’t confined to local or national boundaries.

Publicity 103

Publicity Internal International Resources 103

Bianchi Biz Blog

SEPTEMBER 5, 2024

It has held this title since 2018 in the World Happiness Report. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years.

Marketing 98

Marketing Radio Automotive Television 98

Burrelles Fresh Ideas

AUGUST 2, 2023

According to Nielsen Reports , 93% of American adults listen to radio programs and other audio mediums at some point during the month. Musical Pursuits reported that most terrestrial radio listeners choose to get their news, music, and entertainment through radio instead of social media. The numbers for radio are impressive!

Radio 75

Radio Television Media Local 75

Agility PR Solutions

NOVEMBER 6, 2019

Specifically, the community media policy outlet’s 2019 Local Newspapers: Engaged and Connected Report reveals that advertisement engagement for print […]. The post Print newspapers still drive best ad engagement in Canada appeared first on Agility PR Solutions.

Print 60

Print Newspapers Policies Local 60

prTini

MARCH 29, 2016

That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. Consider this example: We worked with a local construction company on a PR campaign designed specifically to support their business development efforts around breweries. What does this look like in action?

Case Study 28

Case Study Advertising Advertising Media Relations 28

Bianchi Biz Blog

JUNE 13, 2024

Held at the Detroit-area offices of SAE International , the event was moderated by Jeff Gilbert, auto reporter at WWJ Newsradio 950 , with Hannah Lutz from Automotive News , Chris Clonts from Automotive Engineering magazine and Breana Noble from The Detroit News serving as the panelists. Anticipate further questions a reporter might ask.

Automotive 52

Automotive Media Interviews Pitching 52

Sword and the Script

AUGUST 24, 2021

A while back I was having trouble reaching one reporter for a client. I’ve known this reporter for a long time, we’ve met in person previously, and I have worked with this person on behalf of multiple clients and employers for years. In this case, I couldn’t get a reply from this reporter. Had I done something to offend him?

Pitching 109

Pitching Media Relations Survey Advertising 109

Sword and the Script

APRIL 21, 2020

Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. International Association of Business Communicators: [link] IABC also has local chapters ( like the Atlanta Chapter ) that may have additional local resources for job seekers or employers. AdAge: [link] 13.

Publicity 102

Publicity Communications Local Resources 102

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Branding 149

Branding Brand Storytelling B2B 149

David PR Group

MAY 15, 2024

Remarkably, the advertisement made no mention of the substantial legal challenges and out-of-court settlements that have cast a shadow over the industry. For a more detailed explanation, I suggest reading a great article by real estate reporter, and friend of mine, Jeff Ostrowski and his colleague at Bankrate here.)

Real Estate 52

Real Estate Crisis Communications Television 52

5W PR

DECEMBER 26, 2019

Even such things like location and business hours need to be correct and updated, when necessary to produce good results in local searches. Instagram reports that 500 million people view stories every day on its platform and around a third of those views are business-related. COMMUNITY BUILDING. In their own survey of U.S.

Marketing 113

Marketing Instagram Media SEO 113

Landis PR

APRIL 29, 2024

It has held this title since 2018 in the World Happiness Report. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years.

Radio 64

Radio Pinterest Television Government 64

Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news.

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

SEPTEMBER 1, 2020

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. The data for their report comes from scouring published financial reports.

Internal 147

Internal International Tools Software 147

PR Fuel

FEBRUARY 25, 2022

Most of the time, local and national outlets will simply ignore most of these releases. One of the most effective strategies when it comes to advertising your product is to sell it with statistics. Your press release should capture reporters’ attention by leading with fascinating statistics they can tie into a story.

Product Launch 105

Product Launch Travel Interviews Writing 105

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. In fact, Crazy Egg has reported that 25-40% of all traffic and lead generation comes from earned media. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. It was the first time I was doing on-my-toes, breaking news reporting in a while and it was a wild time as no one really knew what to expect. What story or stories are you most proud of?

Meeting 71

Meeting Automotive Engineering Journalism 71

Business Wire

JANUARY 19, 2017

Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. A core component of the video programming is news-related data analysis powered by Business Wire’s NewsTrak reports and NUVI social media tracking.

Financial 166

Financial Video Consumer Data 166

Stephen Waddington

FEBRUARY 12, 2021

However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2% Given that we have clients that span a variety of sectors, we engage with journalists who write for everything from mainstream to specialist publications.

Crisis Management 88

Crisis Management Print Ethics Local 88

PR Fuel

DECEMBER 6, 2020

Research websites and local outlets that cover this sort of thing. Create a list of local arts reporters. Now that you’ve compiled a list of reporters and outlets that you want to target, you can begin to work on the actual event press release. Writing a charity event press release? Tailor Your Message.

Sports 59

Sports Media Writing Local 59