PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Email me when you notice a trend going on. Email is best to get it in writing. Here are your tips from the pros!

Real Estate 223

Real Estate Local Pitching Media 223

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. Pretty much anything that’s trending will already be discussed in trades.

Interviews 296

Interviews How To Reddit Journalism 296

Shift Communications

NOVEMBER 6, 2014

But how many keep a journal? Many a marketer has suffered the frustration of sitting down to write a blog post…. Good written content is not something you call upon when you need it, it’s an all-encompassing mentality cultivated by the constant flexing of your writing chops. The answer is simple: you write.

Journalism 142

Journalism Marketing Writing Creativity 142

Onclusive

OCTOBER 29, 2014

When a writer for Fast Company agrees to write a “first dibs” article for your company blog, it is all at once flattering (OMG! Industry Insights & Trends future of PR journalism media media relations PR PR measurement public relations Wendy Marx' She’s gonna do that for lil’ ol’ us??),

Journalism 330

Journalism Media Measurement Trends 330

Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. Can you tell us what types of stories, trends, or issues are on your radar now? How do I write it so they follow along without getting bored?

Meeting 92

Meeting Engineering Journalism Media 92

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Reputation Crisis Communications 370

OnePitch

MARCH 28, 2023

That love turned evolved into a journalism career writing for publications including Popular Science, PCMag, and Digital Trends. Matt Safford is the managing editor at Tom’s Hardware. Matt started building PCs in the 90s and was a fan of technology from an early age.

Journalism 97

Journalism Trends Technology Writing 97

Communications Conversations

NOVEMBER 12, 2014

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? The new site, SugarString (interesting name, right?), is full of original content produced solely by Verizon.

Journalism 140

Journalism Company Brand Branding 140

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Training 397

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. Can you tell us what types of stories, trends or issues are on your radar now? What story or stories are you most proud of?

Meeting 95

Meeting Automotive Media Journalism 95

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52

Writing How To Engineering Industry 52

Bianchi Biz Blog

JANUARY 8, 2024

Can you tell us what types of stories, trends or issues are on your radar now? This is actually pretty hard for me, since I tend to want to write a story on almost every interesting piece of news I see. I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. It was even heated!

Meeting 97

Meeting Energy Local Media 97

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

We’ve already heard about pilot efforts in this area in journalism; earlier this year Associated Press used “ robot journalists ” to write earnings stories. The post PR Looks At Content Trends For 2017 appeared first on Crenshaw Communications.

Trends 120

Trends Mobile Video Film 120

Bianchi Biz Blog

JUNE 5, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I write a weekly newsletter for about 11,000 email subscribers and FreightWaves.com called Truck Tech. Having worked in both journalism and PR, I have a very sensitive b.s. How long have you been in journalism and how did you get started?

Meeting 75

Meeting Automotive Media Transportation 75

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. This is what the trend in content marketing is about.

Journalism 64

Journalism Brand Branding Advertising 64

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. You’ll need to embrace the trends of tomorrow to stay ahead in the game. Learn how to build a brand journalism program with Cision’s free white paper! This was a winner last year and it’s still here, the “visual” trend.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

A talent for spotting trends A sense of what’s emerging and what might be yesterday’s news is an attribute that’s hard to quantify, but few things are as important in PR. At a more tactical level, capitalizing on trends or relevant news angles is great for securing quick, reactive press hits. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Bianchi Biz Blog

SEPTEMBER 11, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I’m most proud of my writing that tells someone’s story or sheds light on an issue that isn’t commonly known. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Meeting 104

Meeting Media Travel Journalism 104

Solo PR Pro

AUGUST 5, 2019

So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations. This is a trend that will continue to grow within the PR industry.

Technology 66

Technology Trends Survey Report 66

Bianchi Biz Blog

FEBRUARY 12, 2024

Can you tell us what types of stories, trends or issues are on your radar now? It’s one thing to write about how cars are changing from behind a desk. How long have you been in journalism and how did you get started? A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism.

Meeting 86

Meeting Report Transportation Automotive 86

Remote PR Jobs

SEPTEMBER 25, 2023

Tools like Google Trends can help you keep track of the progress you’re making during outreach. Don’t be surprised if that article about soaring revenues you landed in the Wall Street Journal nets you a few calls from interested investors. Make your message a positive one and ensure that comes through in your writing.

Publicity 100

Publicity Marketing Pitching Google 100

Bianchi Biz Blog

OCTOBER 4, 2021

Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. Can you tell us what types of stories, trends or issues are on your radar now? I currently write about new cars, trucks and SUVs as well as historic autos, auto people and the industry itself.

Automotive 75

Automotive Meeting Engineering Media 75

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. Can you tell us what types of stories, trends or issues are on your radar now? area locals, A Sound of Thunder.

Transportation 99

Transportation Meeting Newspapers Media 99

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. If we don’t want to write it, no one’s going to want to read it,” Loudenback said. You can see the discussion on Twitter via #BWChat.

Reddit 159

Reddit Media Analytics Trends 159

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.”

Journalism 50

Journalism Report Enterprise Interviews 50

Bianchi Biz Blog

APRIL 3, 2023

I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. Can you tell us what types of stories, trends or issues are on your radar now? I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter!

Automotive 77

Automotive Meeting Report Insurance 77

Bianchi Biz Blog

MAY 8, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I have been writing about vehicle infotainment centers and connectivity. How long have you been in journalism and how did you get started? I did some freelancing and eventually started at AN! I respond well to pitches that have a “why.”

Automotive 84

Automotive Report Meeting Radio 84

Shift Communications

MARCH 15, 2022

Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. It’s extremely comprehensive and well worth the time to read as it outlines in detail some of the planned changes publishers will undertake this year.

Strategy 103

Strategy Media Journalism Banking 103

Bianchi Biz Blog

JUNE 19, 2023

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. I fell in love with writing when I was in sixth grade. We would walk to the school library, select a book, then write a report.

Transportation 93

Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started?

Automotive 85

Automotive Meeting Media Mobile 85

Bianchi Biz Blog

JULY 10, 2023

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I was a Metro Desk reporter at the Austin American-Statesman in Texas for several years before I made the jump to automotive writing. I get a lot of “Write about this startup!”

Meeting 83

Meeting Report Automotive Media 83

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior? Ultimately, great stories drive PR and journalism. If so, this could drive a pitch that lands.

Survey 195

Survey Journalism Agency Data 195

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Media Travel Interviews 81

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? Reviewing HARO and ProfNet pitches also helps me to stay up-to-date on trends and topics that I might not otherwise have been exposed to. What are the three most important trends related to PR? I definitely think that it is. And, in fact, I think the bar is being raised here.

Pitching 174

Pitching Journalism Video Advertising 174

Bianchi Biz Blog

APRIL 19, 2021

I am also responsible for writing and leading the “Daily Money” newsletter – our M-F roundup of the day’s personal finance, business and tech news. Can you tell us what types of stories, trends or issues are on your radar now? I love stories on business trends. How long have you been in journalism and how did you get started?

Report 84

Report Meeting Automotive Media 84

Bianchi Biz Blog

JUNE 7, 2021

I write for Forbes Wheels, Engadget, Reviewed, and others. Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I then transitioned to tech journalism and finally to automotive journalism. .

Automotive 97

Automotive Meeting Media Journalism 97

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By

Agency 93

Agency Trends Marketing Survey 93