Communications Conversations

JANUARY 28, 2021

They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users. But, then I got to thinking: These trends can and should inspire social content marketers as you think about what kinds of visuals to use this year in your posts on Facebook, Insta, LinkedIn and other platforms.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Cision

DECEMBER 12, 2015

It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. Want proof? Why Are You Writing? What Are You Writing?

Journalism 120

Journalism Brand Branding Writing 120

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Brand Branding Advertising 74

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop. Opportunities for independent journalism.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Email me when you notice a trend going on. We also cover trends and economic stories (local sales numbers, prices, etc.). .

Real Estate 223

Real Estate Local Pitching Media 223

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. Blending editorial and advertising.

Journalism 64

Journalism Brand Branding Advertising 64

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Onclusive

JUNE 15, 2022

Integrating PR and marketing The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Integrating PR and marketing. Maintaining a positive company image. Influencing across earned, owned, social and paid media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Cision

DECEMBER 29, 2015

You’ll need to embrace the trends of tomorrow to stay ahead in the game. So if you’re the curious kind, we present to you the innovative, upcoming trends in the world of content marketing to help you deliver maximum value and minimize the impact of the ever-changing and demanding market. Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Prohibition

MARCH 29, 2021

There’s been a whole lot of new updates and trends to keep marketers on their toes for a little while. The feature will ultimately lead to new advertising and promotional opportunities through the app’s most influential users. Previously, LinkedIn advertising has been very focussed on companies.

Social Media 62

Social Media Trends Media Instagram 62

Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Tools like Google Trends can help you keep track of the progress you’re making during outreach.

Publicity 100

Publicity Marketing Pitching Google 100

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. McDonald’s combines childhood Happy Meal nostalgia with modern, relatable trends to heighten their Reels.

Video 148

Video Brand Branding Instagram 148

PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. Likewise, it’s important to educate organizations on the difference between earned media and advertising. Starting on Nov.

Media Relations 202

Media Relations Media Pitching Case Study 202

Shift Communications

JANUARY 2, 2017

Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. What does the public relations industry have to look forward to in 2017?

Trends 83

Trends Publicity Analytics Software 83

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Flack's Revenge

DECEMBER 4, 2018

Amidst these trends I thought I’d investigate what people who work in the field have to say. interestingly, this Digiday articles says Facebook advertisers are staying the course ). Trust in social media and journalism are at an all-time low. I was not sure what to expect.

Social Media 174

Social Media Marketing Media Facebook 174

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.

Agency 93

Agency Trends Marketing Survey 93

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” What are the three most important trends related to PR? I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. It may be irreversible.

Journalism 50

Journalism Report Enterprise Interviews 50

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024.

Strategy 96

Strategy Publicity Media Video 96

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started?

Meeting 72

Meeting Automotive Engineering Journalism 72

Flack's Revenge

SEPTEMBER 13, 2017

PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. The clients are concerned about “digital ad quality, effectiveness, digital ad fraud… [and want] assurances that ads won’t run alongside inappropriate content,” according to Wall Street Journal.

Advertising 120

Advertising Advertising Agency YouTube 120

Bianchi Biz Blog

MAY 8, 2023

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism.

Automotive 84

Automotive Report Meeting Radio 84

Sword and the Script

JUNE 6, 2023

Uses AI to analyze user generated content to highlight “changes, shifts, and trends in online conversations that teams may have otherwise missed.” Top challenges facing journalism. To that end, the company also announced two other AI related features, which I believe are proprietary. These include: Discovery AI-Based Insight Assistant.

Survey 146

Survey Software B2B Pitching 146

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. Perfect the Art of Storytelling.

Brand 126

Brand Branding Storytelling Analytics 126

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio.

Marketing 118

Marketing Social Media Trends Instagram 118

Bianchi Biz Blog

NOVEMBER 16, 2020

Can you tell us what types of stories, trends or issues are on your radar now? Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. How long have you been in journalism and how did you get started? The biggest thing for me is timeliness.

Automotive 92

Automotive Meeting Report Media 92

Cision

SEPTEMBER 28, 2017

The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. percent in 2017, hitting $83 billion.”

Media 230

Media Measurement Advertising Advertising 230

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Multimedia is a crucial component to impactful modern-day journalism. To understand the impact of multimedia, we must acknowledge the fact that content is everywhere and there is no way to escape it.

How To 282

How To Storytelling B2C Measurement 282

NewsWhip

JUNE 2, 2020

Marketing and Advertising. Social media plays a pivotal role in Turbine Lab’s research – having the clearest signal on what’s trending now is essential to their core mission. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that.

Case Study 78

Case Study Study Viral Data 78

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Brands vote with their dollars. Meanwhile, PR only reached $16.5 billion in market value.

How To 223

How To Marketing Storytelling Measurement 223

Cision

APRIL 4, 2016

An analysis of almost a billion information cascades on Twitter news, videos, and photos has produced the first quantitative notion of whether something has indeed gone viral, thereby enabling further research into topic experts, trending topics, and viral-incident metrics. Journal Of Marketing Research (JMR) , 49 (2), 192-205.

Viral 120

Viral Journalism Advertising Advertising 120