article thumbnail

REI’s Uncommon Path a rare brand journalism home run

Communications Conversations

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

article thumbnail

Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Advertisers have pulled campaigns, either because businesses have themselves been impacted by the crisis, or they simply didn’t want their brand appearing alongside COVID-19 news.

Print 102
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World

Bianchi Biz Blog

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. How long have you been in journalism and how did you get started? It’s an easy job because this industry is truly full of the best people and I enjoy my time with them.

Meeting 74
article thumbnail

Coronavirus Has Changed the Media — and Those Changes Are Here to Stay

PRSay

Not only do you have a way to get your content to its target audience during the pandemic, but news stations also have another way of interviewing your sources if they can’t meet in person or travel to a studio. The advertising landscape may never be the same. Nimble coverage is crucial.

Skype 198
article thumbnail

Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. In an era plagued by charges of “fake news”, the influence of trusted brand domains and recognizable journalism is more important than ever. Nearly a year later, those moves seem almost like baby steps.

Trends 185
article thumbnail

150+ Guest Posting Sites That Will Actually Build Traffic (Analysis)

Buzzstream

However, some sites may be open to guest posts even if they don’t advertise. For example: “write for us” AND “SEO” if I wanted the SEO industry. Look for the same quality signals listed above.

article thumbnail

Earned Media: Is it worth all the trouble?

Bianchi Biz Blog

There are fewer reporters covering the supplier beat, and those that do seem to have less time yet more demands placed upon them; Dwindling advertising spends tends to mean there is a smaller news hole to compete for in your key target media outlets; and.