Mark My Words

OCTOBER 13, 2022

Prince William gave the BBC a lashing over the deceptions employed by Martin Bashir to win the confidence of his mother, Diana, and demanded that the notorious Panorama interview never be shown again. The spontaneous moment was called “lovely” on Twitter. But I wouldn’t want to see King Charles chatting on The One Show.”

Social Media 60

Social Media Interviews Media YouTube 60

PRSay

DECEMBER 27, 2022

Reevaluating Twitter. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts.

Trends 128

Trends Pitching Twitter Nonprofit 128

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 106

Interviews Publicity Technology Social Media 106

Flack's Revenge

DECEMBER 4, 2018

interestingly, this Digiday articles says Facebook advertisers are staying the course ). It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. If there’s enough interest in the topic, I may run a Twitter chat.

Social Media 174

Social Media Marketing Media Facebook 174

5W PR

APRIL 29, 2024

Platforms like Twitter have become their go-to for industry news, expert perspectives, and potential sources. Promoting customer testimonials, positive social interactions and user-generated content can establish trust and credibility for the brand in ways traditional advertising can’t touch.

B2B 78

B2B Social Media Media Community 78

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow.

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before. DOOH is hot.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform. In a series of tweets Twitter CEO Jack Dorsey explained that Twitter wouldn’t ban Jones or InfoWars because they hadn’t violated the platform’s rules. Or bad decisions?

Twitter 136

Twitter Facebook Radio Interviews 136

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform. In a series of tweets Twitter CEO Jack Dorsey explained that Twitter wouldn’t ban Jones or InfoWars because they hadn’t violated the platform’s rules.

Twitter 120

Twitter Facebook Radio Interviews 120

PR for Anyone

SEPTEMBER 8, 2022

But, if you are on Facebook or Twitter, you can pin it for a while. you’ve almost been vetted by the media already, and then they will use you again for a future interview. your power in your interviews so people will pay attention. So here are some ideas of what to do with your most recent media appearance.

Media 130

Media YouTube Video Interviews 130

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Drew: Who said the ship is listing or sinking?

How To 159

How To Facebook Social Media Advertising 159

Deirdre Breakenridge

JULY 9, 2018

These tips will also help you stand out in interview and applications. If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. These tips are designed for anyone who wants to stand out in applications and interviews for social media jobs.

Social Media 150

Social Media Media Case Study Analytics 150

Communications Conversations

MARCH 30, 2022

They work on it with your advertising agency partners. ” You post the video, which is clearly an advertisement designed for TV/streaming, to Facebook, Insta and Twitter, but it’s not in the correct format for any of those channels. .” And, it doesn’t include captions. Result: A complete flop.

Video 113

Video Guidelines Advertising Advertising 113

PR Insiders

MAY 7, 2021

Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action right now. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. PR doesn’t work that way. .

Data 78

Data Newspapers Analytics Measurement 78

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

Landis PR

APRIL 29, 2024

It is not advisable to have an employee of a communications firm present in the interview situation. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. million users X/Twitter : 1.96 Sparring and training must be done carefully and in advance. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Twitter [link]. In 2008, Barbara and David met IRL in Chicago when he offered a free ticket to a conference on twitter. Barbara Rozgonyi on Twitter.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

NOVEMBER 22, 2022

Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” Importantly, the company says they are not measuring influence , merely identifying those that talk about PR measurement on Twitter. They started with 1,100 or so user accounts and whittled it down to the top 100 measurement pros.

Measurement 85

Measurement Survey Web Software 85

PR for Anyone

SEPTEMBER 1, 2022

What are people talking about on Twitter? So when you do land that interview, you nail it. I prefer to stay away from politics, but if that’s your industry, you could talk about that. But see what is happening, trends.google dot com. What are people saying on these media outlets? What’s happening on TikTok?

Pitching 130

Pitching Video YouTube Viral 130

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Podcast producers are generally a scrappy bunch who’ve built an audience gradually through social media and word-of-mouth as opposed to conventional advertising. They work best for offbeat stories, interviews with interesting personalities or topics, or little-explored subjects that benefit from detailed exploration.

Pitching 159

Pitching Radio Training Interviews 159

Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. Don’t pitch story ideas, pitch sources.

Automotive 93

Automotive Meeting Report Media 93

Deirdre Breakenridge

NOVEMBER 11, 2019

The Smithsonian has its own social media accounts, but they established a separate Twitter account for their main podcast, Sidedoor Podcast , allowing listeners to share, comment on and engage with the content. Be sure to advertise this before the event. Connect with her on Twitter @_christymaguire. Be Creative.

Community 206

Community Nonprofit Conference Social Media 206

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. I’m a published poet. A loved one.

Interviews 28

Interviews SEO Banking Radio 28

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention.

How To 282

How To Storytelling B2C Measurement 282

Flack's Revenge

DECEMBER 11, 2018

In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. We’ve kicked ideas and blog posts back and forth over Twitter, and I thought he would be a good person to ask. What comes after social media?

Social Media 149

Social Media Marketing Media Facebook 149

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. If you want a really clear explanation of how journalism on blockchain would work I have a guy who’s a great five- minute interview.

Pitching 215

Pitching Journalism Construction Writing 215

PR in High Definition

DECEMBER 16, 2019

These problems didn’t stop the social network from then announcing ecommerce plans as part of its advertising push. In an interview with the FT , TikTok executives talked about the firm’s plans to ramp up spending ‘across all functions’ and consider how to let users shop directly from brands.

Software 62

Software System Groups Technology 62

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. Barbara Rozgonyi on Twitter. So, how do you get around the barriers to building relationships? About Growing Social Now. Let’s Connect!

Financial 52

Financial Social Media Banking Media 52

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. Step 5: Distribute Your Content with Paid Advertising.

Exercises 198

Exercises Google Writing Blogging 198

Communications Conversations

JUNE 22, 2021

The book was all about how he has used curiosity as his superpower to interview and chat with people like Princess Diana, LeBron James and many other folks he never dreamed he’d have the opportunity to chat with. But, most (if not all) of them work in the comms/marketing/advertising worlds. Big on Twitter.

Real Estate 88

Real Estate Local Meeting Sports 88

Bad Pitch Blog

FEBRUARY 8, 2009

When I am speaking with them about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” This lesson took time to drive home.

Advertising 54

Advertising Advertising Education Newspapers 54

Bianchi Biz Blog

MAY 8, 2023

I like to read background materials folks send over – it’s helpful to provide some basic information about the company or person I’m interviewing. If you are trying to sneakily ask me to just advertise for your company, you will not succeed. And I actually do appreciate a follow-up email! Any pet peeves with PR people?

Automotive 86

Automotive Report Meeting Radio 86

Communications Conversations

JUNE 22, 2021

The book was all about how he has used curiosity as his superpower to interview and chat with people like Princess Diana, LeBron James and many other folks he never dreamed he’d have the opportunity to chat with. But, most (if not all) of them work in the comms/marketing/advertising worlds. Big on Twitter.

Real Estate 78

Real Estate Local Meeting Sports 78

Cision

SEPTEMBER 4, 2015

Here’s the top media industry stories we’re following this week: The Big News: Bloomberg News announced layoffs this week, totaling 55 ( POLITICO NY ); Horror film legend Wes Craven passed away ( The Hollywood Reporter ); Rebekah Brooks will return to News Corp.

Media 120

Media Film Video Mobile 120

Flack's Revenge

DECEMBER 5, 2017

It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news.

Pitching 174

Pitching Journalism Video Advertising 174

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). But enough about the numbers.

Blogging 183

Blogging Comparison eBook Case Study 183