Burrelles Fresh Ideas

JUNE 20, 2023

The power of partnering with influencers Influencers extend far beyond traditional advertising, as their followers actively seek their recommendations and trust their opinions. It could be as simple as a social media post, a review on Yelp, a podcast, or a video about their experience with your brand.

Brand 40

Brand Branding Local Instagram 40

Victorious PR

FEBRUARY 4, 2023

Utilizing Public Relations is one of the most critical factors to success in a business in the modern day and age. Traditional advertising is no longer one of the most vital things to reaching a larger audience and gaining their trust.

Reputation 52

Reputation Publicity Real Estate Social Media 52

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Landis PR

APRIL 29, 2024

Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. A good place to meet younger decision makers and social media influencers.

Radio 64

Radio Pinterest Television Government 64

Cision

JUNE 9, 2016

Remember, this isn’t advertising. This is media relations. If you want earned media, you need to have a newsworthy story to tell. . It’s more entertaining and less time consuming. So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good.

Pitching 120

Pitching How To Brand Branding 120

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. How inflation is impacting travel plans A new Bankrate survey confirms that American consumers are more mindful of their budgets due to rising inflation. Popular destinations include Walt Disney World, Universal Studios, and water parks.

Travel 40

Travel Tourism Airlines Hotels 40

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. I was between jobs and taking an advertising and public relations certificate course at Northeastern University in the evenings, when I found a job listing with the City of Boston.

Social Media 120

Social Media Reputation Crisis Media Training 120

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Stuart Bruce

NOVEMBER 27, 2015

By 2020 African consumers will be spending more than a trillion dollars. In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. In-house PR people within companies – the regional and local operations of multi-nationals and big indigenous companies. 80% own mobile phones.

Mobile 60

Mobile Public Affairs Government Local 60

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. It's very time-consuming, and can be emotionally draining.

Education 107

Education Course Nonprofit Resources 107

Mora Communications

OCTOBER 13, 2017

Public relations offer something that traditional advertising can never deliver, credibility. When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall Street Journal, or their regional or local media outlets, their credibility grows by leaps and bounds.

Advertising 40

Advertising Advertising Television Viral 40

Mora Communications

SEPTEMBER 22, 2016

Let’s start with a more basic question, should you launch a public relations campaign? But, seriously, we live in a 24/7 media world where either we define our image and our brand, or it is defined for us by default. Yes, you can advertise and post on social media. That was easy.

Newspapers 40

Newspapers Advertising Advertising Pitching 40

Presspage

MARCH 13, 2018

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic.

Facebook 113

Facebook Social Media Analytics Blogging 113

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer.

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer.

Mobile 40

Mobile Media Newspapers Local 40

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

PR Conversations

JANUARY 29, 2015

Perhaps what is more surprising is how the concept of community relations – or social responsibility as it is commonly termed today – is often considered to have arisen from the mid-1960s’ consumer movement, 1970s’ environmental movement and responsiveness to stakeholder pressures in the 1980s.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

Perhaps what is more surprising is how the concept of community relations – or social responsibility as it is commonly termed today – is often considered to have arisen from the mid-1960s’ consumer movement, 1970s’ environmental movement and responsiveness to stakeholder pressures in the 1980s.

Community 40

Community Employee Local Groups 40

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion. most of you?),

Pitching 43

Pitching Journalism Tools Agency 43

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This digital landscape offers fertile ground for digital marketing, online PR campaigns, and social media engagement.

Marketing 92

Marketing Local Crisis Management Internal 92

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. That’s the reason consumers and professionals are turning to online communities. “I see a few things. The good news?

Marketing 190

Marketing Content Marketing Data Social Media 190

Ethical Voices

NOVEMBER 7, 2022

I started off in advertising sales for IDG. I’ve been going to the Consumer Electronics Show. I had this very discussion with a student of mine at Boston University last night because she’s a local influencer, and people want to send her stuff. From there, I bounced back and forth between marketing and editorial.

Ethics 82

Ethics Travel Writing YouTube 82

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . Luckily, there are so many ways to consume news that it’s pretty hard to miss it. That’s why we in PR need to stay on top of relevant news.

Pitching 333

Pitching Case Study Leadership Data 333

Sword and the Script

DECEMBER 10, 2019

Firms that stick to being mere providers of media relations will continue to lose market share.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Christoph Luke | Christoph Luke Media Relations. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Bad Pitch Blog

APRIL 2, 2007

For years, many COMPANY locations have relied on their local Valpak franchise to create and deliver advertising campaigns to area consumers. In 2006, over 17 million COMPANY savings offers were mailed to consumers through the familiar blue Valpak envelope. In add ition, Valpak.com®,

Local 40

Local Pitching Advertising Advertising 40

PR Conversations

JULY 24, 2014

For years, Christie’s has been relatively traditional and conservative, with its public relations efforts mostly residing in media relations and publicity, typically news coverage of dazzling record-breaking auction sales. On the other hand, Sotheby’s seems to have adopted a more proactive approach to interact with its publics.

Marketing 87

Marketing Communications Video Reputation 87

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases. Targeting local and small businesses. Social media is constantly changing.

B2B 344

B2B Facebook LinkedIn Small Business 344

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products. Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Are you kidding?

Software 121

Software Case Study Advertising Advertising 121

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Investor relations (IR). Media relations.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Bianchi Biz Blog

MAY 18, 2023

Business focus – Does the PR firm focus solely on business-to-business clients, business-to-consumer clients or business-to-government clients – or do they work with all three? Some clients just want PR without advertising or social media support. Or the largest – which means they might strain to meet your needs in peak times?

Agency 80

Agency Automotive Mobile Local 80

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. “Impartiality is important to me, so I’ve chosen not to have advertising. ” #8: Adam Connell (Derby, UK). “How?

Communications 81

Communications How To Blogging Content Marketing 81