Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. After a few years hiatus doing community PR, I entered technical publishing when I was out of a job for a few months. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 74

Meeting Automotive Engineering Journalism 74

Stephen Waddington

JUNE 13, 2019

Advertising-supported media has been affected by widespread job cuts including around a dozen people at digital-born BuzzFeed. This is the story that has played out over the past two decades as advertising revenues have shifted from print to online. Facebook and Google account for almost 60% of the online advertising market.

Print 115

Print Media Newspapers Local 115

Flatiron Communications

OCTOBER 10, 2015

Umpqua Community College in Oregon. As a voracious consumer of media, I’ve found it impossible of late to avoid the barrage of advertising and promoted content touting DraftKings and FanDuel on nearly every screen in my life. Get used to them, because there appears to be no end in sight for the fantasy sports onslaught.”

Sports 28

Sports Crisis Management Employee Crisis 28

Communications Conversations

NOVEMBER 29, 2022

In 2022, here’s how I’ve been using Twitter: To follow chatter around the sports teams I care about (Jayhawks, Gophers, Wolves, Vikes); to follow politics; to follow some local MSP stuff; and to laugh once in a while. I have yet to see a server that revolves around any sports. Not sure brands will work on Mastodon.

Sports 60

Sports Twitter Local Social Media 60

Mark My Words

FEBRUARY 15, 2021

Susannah Butter peeks inside a personal branding powerhouse that’s changing the off-the-pitch role of sporting heroes as we know it. Since Roc Nation expanded into European sport six years ago it has steadily been disrupting the way sports stars are seen and the impact they create.

Sports 60

Sports Government Agency Pitching 60

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. In the public sector, communicators have never been busier, as energy is directed to public education and information. Newsrooms have been cut back to the bone and journalists furloughed.

Crisis 151

Crisis Government Energy Community 151

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Communications Conversations

JUNE 22, 2021

But, most (if not all) of them work in the comms/marketing/advertising worlds. Here’s my list–if you by chance know any of these folks, or could help broker an introduction, I’d love to chat: #1 – Marney Gellner, Bally Sports. That got my wheels spinning. I meet a lot of people in any given year.

Real Estate 88

Real Estate Local Meeting Sports 88

Communications Conversations

JUNE 22, 2021

But, most (if not all) of them work in the comms/marketing/advertising worlds. Here’s my list–if you by chance know any of these folks, or could help broker an introduction, I’d love to chat: #1 – Marney Gellner, Bally Sports. That got my wheels spinning. I meet a lot of people in any given year.

Real Estate 78

Real Estate Local Meeting Sports 78

Prakkypedia

OCTOBER 25, 2014

He used to drive sports cars, now he says he drives ‘a bus’. He wore a huge smile and joked about wanting to buy the kite stuck into the tree on the verge in front of our home (one of our advertising tactics). We haven’t lost the art of community. communications community management'

Community 129

Community Sports Advertising Advertising 129

Deirdre Breakenridge

SEPTEMBER 6, 2016

This class is unlike others in PR, Marketing, and even Advertising classes. It’s a constant prep, and the level of engagement, currency in topics and trends, and expectations students and the community have of you is huge. This has been the primary reason why I decided to self-publish my own book on the roadmap to teach social media.

Social Media 150

Social Media Exercises Media Resources 150

Cision

JUNE 9, 2016

Remember, this isn’t advertising. So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Well I have news for you: it’s not. This is media relations. If you want earned media, you need to have a newsworthy story to tell. .

Pitching 120

Pitching How To Brand Branding 120

Critical Mention

NOVEMBER 13, 2019

Building internal connections to cultivate a collaborative community strengthens your organization as a whole. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Good PR shouldn’t strictly be for people outside the office. Until next time! Critical Mention.

Publicity 74

Publicity Employee Analysis Radio 74

Contently - Strategy

MARCH 11, 2020

Our main target was the Effies, the premier awards show celebrating advertising effectiveness. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook. Get permission first.

Case Study 140

Case Study Study Video Writing 140

Action PR

DECEMBER 16, 2019

We kicked off the New Year with a tongue-in-cheek ‘Not So Dry January’ advertising campaign for Everyone Active. We were delighted to help our spinal cord rehabilitation client Neurokinex host Bristol’s inaugural Sport4All inclusive family sports day at the Centre for Sport, UWE Bristol on June 2.

Sports 52

Sports Film Local Exercises 52

Action PR

APRIL 17, 2020

The scientifically backed advice from the University of Bath, suggests that being in isolation without access to gyms and sports clubs should not mean people stop exercising. If you’re a brand which requires advertising, marketing or PR support during Covid-19, do get in touch via hello@actionpr.co.uk

Exercises 52

Exercises How To Instagram Sports 52

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR. Since PR has traditionally focused on earned media.

B2B 82

B2B Social Media Company Marketing 82

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JUNE 9, 2020

No advertising, no sponsorship, no sales promotion or other fundraising efforts. The entire series of events that occurred can be traced back to that initial press release, supported by ongoing authentic communication, a compelling story, a hero, a strong sense of purpose, and an emotional pull that resonated with much of the population.

Radio 89

Radio Skype Print Local 89

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. The ability to communicate complex messages through compelling and relevant stories remains a fundamental value of PR. It also lacks an established community of practice as a forum for discussion and exchange of ideas between academia and practice.

Storytelling 78

Storytelling Social Media Internal International 78

Cision

APRIL 26, 2016

What drew you to the field of public relations and communication? My hobbies outside of work include…country music concerts, cooking and sporting events – especially ice hockey. I always thought I’d be…singing and dancing on Broadway. My biggest pet peeve is…when people are late.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Waxing UnLyrical

JUNE 4, 2014

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Creating a sport around your brand may be the most sophisticated gamification on the planet. So which one garnered more interest according to Google trends?

Mobile 101

Mobile Community System Social Media 101

Cision

APRIL 13, 2016

This is a new David and Goliath scenario for the business community, and unless corporations are willing to confront the reality that the people who don’t like them are much more vocal than the everyday consumers who buy their products, they are going to be experiencing chronic headaches on a daily basis. I always thought I’d be…taller.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Cision

AUGUST 3, 2015

From a brand and communications standpoint there is opportunity to build a community on Snapchat, and to share content and to interact in a variety of different ways. You’ll see perspectives of a sporting event from different places in the stadium. Sponsored discovery branded content (“Discovery”).

Mobile 120

Mobile Advertising Advertising Facebook 120

5W PR

SEPTEMBER 11, 2019

Some offer a plateful of other PR courses like crisis communications, event planning and management, research and analysis, ethics, public speaking, nonprofit communication, international PR, sport and entertainment PR, campaigns and consulting. Many PR students minor in related fields like marketing or advertising.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

MaccaPR

DECEMBER 17, 2014

While critics may scoff at advertisers for heavily emphasizing womens’ insecurities and self-loathing, I think it’s the ad’s power to showcase these realities through visual storytelling that allows fem-vertising to become such a critical piece of the gender equality puzzle.

Interviews 61

Interviews Marketing Consumer Advertising 61

Sword and the Script

JUNE 18, 2019

14) “I help communicate, promote, and sell new products or services to potential customers and other stakeholders.”. 24) “I do research to better understand what people know about college sports and then try to help fill the gaps with compelling content and proof points.”. 115) “Advertising.”. 115) “Advertising.”.

Employee 150

Employee Print Writing Survey 150

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. People enjoy activities such as swimming, sunbathing, water sports, and beachside relaxation. What I’m reading in the press and hearing on the morning shows tends to back this up.

Travel 40

Travel Tourism Airlines Hotels 40

PR in High Definition

AUGUST 30, 2016

The platform is very much aware of its potential and is experimenting with new technologies and making key investments to leverage its network and advertising opportunities. Snapchat recently debuted its first 360-degree video advertising with a trailer promoting the latest thriller from Sony Pictures Entertainment, ‘Don’t Breathe’.

Video 54

Video Mobile Pinterest Advertising 54

prTini

FEBRUARY 3, 2015

Read on to find out how a quick Twitter advertising “test” drove big results (and sales!) Prior to “opening” their online store, Geben had been helping the company use Facebook, Twitter and Instagram to build a community of supporters and brand advocates. Part of our online strategy included advertising on Twitter.

Case Study 28

Case Study Study Twitter Advertising 28

Communications Conversations

MARCH 14, 2019

And finally, like most professional associations, we’re constantly battling for the time and attention of our members and the broader community of practice. During your time at Mills, especially, you had an opportunity to meet and work with some pretty incredible sports figures and celebrities. It was a great time to be in that role.

Sports 74

Sports Corporate Financial Industry 74

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. This is the same approach, and technology, used by major media companies to write earnings reports, sports stories and election results. Are you ready? Is your company ready?

Agency 84

Agency Enterprise Technology Analytics 84

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed. Press release!

Media Relations 115

Media Relations Media Print Newspapers 115

Journalistics

APRIL 17, 2013

In other words, you would eventually go to Nike’s website for news and information on all things sports. Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. How many of you have seen your community newspaper fold in recent years? Think Local.

Brand 52

Brand Branding Media Local 52

Cision

JANUARY 6, 2017

They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports.

Retail 225

Retail Consumer Brand Branding 225

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Justin McClanahan, @MNrube. Thomas Reese.

Sports 0

Sports Leadership Internal International 0

Landis PR

JANUARY 16, 2024

This is a community where they can openly talk about that. That creates a very close, and I must say an intimate, atmosphere where members talk very freely about their business, about their headaches, about things that they are tired of, and things that they see as possibilities and can’t tell if it’s a real possibility.

Agency 59

Agency Internal International Meeting 59