ImPRessions - Crenshaw Communications

MAY 8, 2017

Beyond generating brand visibility, what do you want your PR coverage to communicate? A brand’s top messages are typically the basis for its narrative, and it can take time and skill to shape and convey those attributes in the right way. But that’s just the beginning. Prepping for Press. Define your message.

Media 199

Media Interviews YouTube Hotels 199

David PR Group

NOVEMBER 14, 2014

The event was sponsored by Intercontinental Hotels and Bacardi , and the publicized goal was to choose a signature specialty cocktail that will be showcased in the hotels next year. The hotel chain’s goal was fairly clear to me from the outset. It was held at Bacardi headquarters, not far from my office.

Hotels 71

Hotels Marketing Strategy Advertising 71

wiredPRworks

APRIL 27, 2020

Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling? Prior to joining AMA, Russ Klein quarterbacked teams for many of the world’s foremost brand names. Are the 4Ps ready for a makeover?

Storytelling 52

Storytelling Brand Branding Marketing 52

Bianchi Biz Blog

JUNE 29, 2023

You can sign up to be notified when registration for the show opens here , and it’s never too early to think about booking your flights and hotel accommodations, because you’ll be among some 150,000 attendees expected to travel to the show. Update your outreach list: It’s a big investment to have a presence at CES.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Burrelles Fresh Ideas

MAY 23, 2023

The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. Admittedly, some travel segments, like flying, hotel stays, restaurants, etc., They are up more than 300% over last year.

Travel 40

Travel Tourism Airlines Hotels 40

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. This policy encourages customers to try products without fear of commitment and builds trust with the brand. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

FEBRUARY 2, 2016

I understand Golin was recently chosen to handle consumer PR for Kraft Heinz Company’s UK brands. I can’t say much more at the moment, but Heinz has a very exciting year planned, and we look forward to getting our teeth into their portfolio of iconic brands. What do you have planned for them? I think this was very compelling to Heinz.

Hotels 120

Hotels Agency Radio Measurement 120

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility.

Industry 52

Industry Real Estate Healthcare Tourism 52

Buzzstream

MARCH 31, 2020

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Ask your paid search or media team where they do display advertising and which domains sent the best quality traffic. I’m not trying to throw the baby out with the bath water. Make it good! Well, that’s it.

SEO 124

SEO Google Hotels Strategy 124

Cision

MARCH 30, 2016

Is there a difference in how you approach PR for these organizations versus for other brands? With brands, it’s similar in the fact that you always want to have a campaign you are working on – you don’t want to just be shooting in the air. What are the best tactics for brands to get more media coverage? Be fearless.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

PR in High Definition

MARCH 21, 2018

Influencer marketing has fundamentally changed both consumer purchasing decisions and brand comms strategies. But with more demand for marketers to show transparency and trust in their advertising efforts this year, how is the influencer market expected to hold up? It’s best to play it straight and by the rules. A see-through view .

YouTube 48

YouTube Hotels Sports Social Media 48

PR in High Definition

FEBRUARY 24, 2020

Being kind is a long-term investment in your brand. Geoffrey Colon, Head of Brand Studio at Microsoft Advertising, recently gave a talk at CES , where he mentioned that Satya Nadella is encouraging all Microsoft employees to not only think about what they can do, but what they should do. A ‘stirrot’? A ‘carrick’? I’ll stop. ].

Leadership 71

Leadership Reputation Employee Hotels 71

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

Communications Conversations

MARCH 16, 2016

And, they were two claims that continue to make it very, very difficult for agencies and consultants to have realistic discussions about what influencer marketing is and how it can help your brand. When the brand is being mentioned in a tweet, in a Facebook post, in a blog post, video, or comment, there’s great value to that.

Marketing 60

Marketing Hotels Advertising Advertising 60

PR 20/20

OCTOBER 30, 2018

Early adopters can and will make AI their competitive advantage; time is of the essence for professionals and brands to adopt AI and accelerate change. The Humanization of Artificially Intelligent Brands. Artificial Intelligence for Advertising 101. Are you ready? We invite you to join us in navigating marketing’s next frontier.

Conference 45

Conference Marketing Case Study Hotels 45

Prohibition

FEBRUARY 15, 2017

The lines between marketing, advertising, PR and sales will also become even more blurred as a result of technological advances in the industry. Underline Audio-Technica’s commitment as the brand of choice for those serious about music. Personal insight: What are your passions and how do you spend your free time?

Hotels 86

Hotels Social Media Fashion Agency 86

Waxing UnLyrical

JUNE 4, 2014

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Red Bull’s events, including the famous Flugtag and Crashed Ice, have literally transformed brand material into live action.

Mobile 101

Mobile Community System Social Media 101

Waxing UnLyrical

OCTOBER 18, 2011

That doesn’t mean, however, that brands that blatantly defy the guidelines aren’t taking a risk. The consequence is that Maltese consumers are being bombarded with Facebook competitions and advertising. How, when, and which, brand will be the unlucky one to face the backlash in Malta is yet to be seen.

Guidelines 60

Guidelines Hotels Facebook Groups 60

wiredPRworks

APRIL 27, 2020

Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling? Prior to joining AMA, Russ Klein quarterbacked teams for many of the world’s foremost brand names. Are the 4Ps ready for a makeover?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

Sword and the Script

MARCH 3, 2015

Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. As a benchmark, in 1960 US advertising spending totaled $12 billion according to AdAge. In my mind, it reinforces the idea that people buy brands because it says something about them.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Maxim Behar

SEPTEMBER 19, 2022

I was staying in a very small and cheap hotel not far from Buckingham Palace, and when the owner, a Pakistani, saw me coming out in the morning dressed formally, casually remarked, “Business meeting, right? Hope you make profits…”.

Newspapers 72

Newspapers Ethics Meeting Hotels 72

Maxim Behar

SEPTEMBER 19, 2022

I was staying in a very small and cheap hotel not far from Buckingham Palace, and when the owner, a Pakistani, saw me coming out in the morning dressed formally, casually remarked, “Business meeting, right? Hope you win…”.

Newspapers 52

Newspapers Ethics Meeting Hotels 52

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Flatiron Communications

SEPTEMBER 17, 2014

Last week we jumped into the middle of the Ray Rice domestic violence controversy, and its implications for brand NFL. billion advertising sponsorship deal it assigned in 2011. ” Radisson Hotels severed its relationships with the Minnesota Vikings organization. — SportsBlogNewYork (@SportBlogNYC) September 16, 2014.

Corporate 31

Corporate Hotels Sports Policies 31

Flatiron Communications

SEPTEMBER 17, 2014

Last week we jumped into the middle of the Ray Rice domestic violence controversy, and its implications for brand NFL. billion advertising sponsorship deal it assigned in 2011. ” Radisson Hotels severed its relationships with the Minnesota Vikings organization. McDonald’s said in a statement.

Corporate 28

Corporate Hotels Sports Policies 28

MaccaPR

JULY 10, 2014

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. Hilton Hotel & Resorts’ "Vacationitis" PR Campaign. Source: Hilton ).

Travel 89

Travel Airlines Hotels Marketing 89

Sword and the Script

NOVEMBER 12, 2019

The company sells intent data, but not leads or advertisements, which the company says means its data is unbiased and of higher quality. Today it has categories for software in finance, HR, hotel management, medical, construction and many more. The company claims all reviews are “100% verified.” Statistics: 210,000 reviews and ratings.

Software 17

Software B2B Marketing Data 17

Maxim Behar

JANUARY 31, 2024

And part of this enormous change globally undoubtedly was Maxim Behar, Bulgarian born entrepreneur who often characterize himself as “citizen of the world” and spends his time mostly in the airplanes, hotels and conference rooms speaking at Summits and Forums.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. increasing sales, better branding, and media presence. Decades ago, Late Konrad Hilton was asked, what is important for a hotel to be successful?,

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. And then one day, a friend of mine called me at the Sheraton Hotel. And this is the advertising, public relations, and digital. A brand is comprised 80% of its business communications, 20% is the quality of its product.

B2B 52

B2B Communications Media Newspapers 52

Mindful Marketing

DECEMBER 12, 2020

One of the biggest buyers of advertising inventory has been State Farm, whose ubiquitous ads feature a couple of top National Football League (NFL) quarterbacks expressing gratitude for scoring special insurance deals. There’s one other reason for price discrimination that’s not as clear cut—ability to pay.

Insurance 86

Insurance Insurance Retail Sports 86

Mindful Marketing

JANUARY 12, 2019

Like other award programs, the Golden Globes features a preshow red carpet event during which the many talented people of television and film stroll in front of the media while slowing making their way into the Beverly Hilton Hotel. Branding often leverages such repeat associations, as when a brand uses the same colors and fonts.

Film 72

Film Viral Hotels Television 72

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. For brands that care about customizing their user experiences, WordPress is simply not an option. But it also brought experience. Where do you want to be in five years?

Marketing 62

Marketing Technology Data System 62

Norton's Notes

JULY 19, 2017

The American crisp brand had created a brethaliser-esque ‘chip’ bag for the super bowl. I have worked with a few eye surgery brands so I am keeping an idea like this one in my back pocket. This month (July) everyone’s favourite media brand Netflix came to London with its nights in pop up hotels. Here they are: 1.

Hotels 28

Hotels Video Fashion Creativity 28

Maxim Behar

MARCH 11, 2021

Hotels and restaurants will come back to life, since most of them are currently closed. On the one hand, there should only be one hotel on a beach area and on the other hand, there should not be a hotel with more than two floors, i.e. only low-rise construction is allowed. But is this the right way to advertise a destination?

Tourism 52

Tourism Government Hotels Travel 52