ImPRessions - Crenshaw Communications

JUNE 28, 2022

In the advertising world, that may mean the company isn’t part of a consulting firm. When there are fewer layers within the corporate structure, it’s easier to move up. The walls between practice areas mean there’s a disincentive to bring in staff from other groups even when needed. Entrepreneurial spirit.

Agency 351

Agency Creativity Corporate Internal 351

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media.

Storytelling 281

Storytelling Media Infographics Advertising 281

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Doctor Spin

JANUARY 5, 2024

In PR, it makes more sense to group personas based on pre-existing communication behaviours—related to specific issues. Shopping Preferences : Prefers online shopping, values quality over quantity, seeks out eco-friendly and sustainable brands. Engages in online forums and discussion groups focused on sustainability.

How To 52

How To eBook Corporate Groups 52

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. You’re Missing Out, Corporate America Women navigating the workplace in their 50s encounter a unique set of challenges distinct from their younger colleagues.

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. Corporate activism.

Company 174

Company Conference Corporate Leadership 174

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR. Work hard play nice.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It aims to communicate with these groups to create a favourable overall company image. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

The brands must be careful about massive advertising campaigns during the highly sensitive Christmas and New Year holidays. Sergii Bidenko , Reputation and Crisis advisor, have prepared five examples of reputation crises that happened to well-known brands at Christmas.

Reputation 52

Reputation Advertising Advertising Crisis 52

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 177

Facebook Community Advertising Advertising 177

5W PR

APRIL 14, 2021

Currently, this is the case for the most digitally connected generation that has ever existed, the members of Gen Z, who are struggling to find brands and corporations that connect with the generation’s values and beliefs. GenZ vs Millenial. Connecting to Younger Audiences.

Groups 88

Groups Financial Social Media Education 88

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

PRSay

JUNE 9, 2021

Publicis Health, part of Publicis Groupe S.A., The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. Custin said.

Crisis 164

Crisis Ethics Publicity Marketing 164

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 26, 2017

In the process of building this piece, I tried to group these into categories people might find helpful. Paid media and advertising statistics. While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes.”. 9) Even advertisers want to invest in PR. Brands in Politics ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. People take to Twitter to be part of the news cycle, and to engage with brands, celebrities, and influencers. They are now at around $16.

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

MARCH 9, 2016

And how to measure the other activities that a PR group delivers? For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates. But the problems with AVE (Advertising Value Equivalent) are obvious.

Measurement 189

Measurement How To Guidelines Web 189

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. PR is involved.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. And the pictures on your IG account should tie easily to that theme. Not just verbally either.

Instagram 158

Instagram Publicity How To Social Media 158

ImPRessions - Crenshaw Communications

MAY 8, 2017

I thought of that incident as an age-old industry discussion about PR’s branding – and its associations – was revived recently. It’s tough to ramp up and expect a commensurate level of productivity like, say, SEO or programmatic advertising, so we look to add complementary services.

Publicity 245

Publicity Public Affairs Agency Corporate 245

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Traditionally, marketers gave audiences simple stories, delivered through advertising. Ads where the brand hero drives off into the sunset. . There are many early adapters.

Reputation 88

Reputation Social Media Reddit Media 88

Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. When looking over competing brands’ Twitter accounts I noticed a trend: Very few of them were responding to any tweets. And, if that’s the case, why would brands want to interact there?

Twitter 60

Twitter Brand Branding Tools 60

Communications Conversations

APRIL 9, 2020

If we weren’t in the middle of a pandemic, I’d be giving that presentation to other groups in the weeks ahead. Layoffs are coming–we’re already starting to see them, but my guess is we’ll see a lot more in the creative industry and at the corporate level in the next 2-3 weeks. The community comeback.

Social Media 169

Social Media Trends Media LinkedIn 169

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. Yet all the money means digital-first businesses have to contend with more noise as legacy brands bring their deep pockets to digital. That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. Advertising is a distant third.

Study 61

Study Survey B2B Advertising 61

Buchanan PR

MARCH 8, 2023

The newly beloved social media platform is centered around authenticity and creating a space to share candid moments with a close group of friends, which comes as a breath of fresh air to many who grew frustrated by the performative nature of other social platforms.

Communications 75

Communications Social Media Strategy Instagram 75

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. PR has a bigger role in content. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

PRSay

APRIL 5, 2023

Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI. Many consumers buy CBD products online.

Survey 86

Survey Measurement Employee Retail 86

5W PR

MARCH 19, 2020

Additionally, in the past few years, thanks to social media, it has become easier than ever for PR pros to keep track of what the public is thinking or talking about when it comes to particular brands. It’s also important to keep track of what that audience is saying when a brand isn’t directly promoting a product or a service.

Publicity 97

Publicity Survey Measurement Groups 97

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. What are you most excited about in your new role as director of marketing at Fallston Group? –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths.

Digital PR 251

Digital PR How To Small Business Analysis 251