Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Guest posting gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Landis PR

JUNE 14, 2021

Like any other nascent industry, tech spawned sub-categories of specialties, including B2B tech, consumer, OEM, app development, advertising tech, healthcare tech and on and on. Consumer-facing “tech” such as online marketplaces and commoditized sales are more often referred to by the industry they represent. Much has changed.

Healthcare 64

Healthcare B2B Technology Fashion 64

5W PR

FEBRUARY 16, 2021

What it found is that Instagram appeared to be the rising star among advertisers in 2020. Home living and fashion were two others. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. In spite of Facebook’s enormous popularity, the study reported that the platform’s.26%

Social Media 88

Social Media Healthcare Brand Branding 88

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” One DIY Design blogger with 30,000 followers resulted in more traffic, visibility, and sales than being featured in the top design blog, Apartment Therapy.

Small Business 213

Small Business Fashion Groups Local 213

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

5W PR

FEBRUARY 22, 2019

The issue of diversity is not just about creating advertisements or messaging that represents people from a range of backgrounds; after all, every campaign must consider the target audience, and each group has a specific set of characteristics.

Marketing 76

Marketing Fashion Consumer Training 76

Cision

MAY 19, 2015

Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Attendees of New York Fashion Week share photos across social media. Native Advertising. Native advertising is proving to be more effective and less disruptive than traditional ads. Want even more content marketing tips?

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Because of entertainment and fashion, a job in PR has taken on a “glam” halo that is often unrealistic. Don’t pigeonhole yourself. Don’t be shy.

Publicity 120

Publicity B2B Fashion Sports 120

5W PR

AUGUST 30, 2019

Micro-influencer marketing is just reaching its hey-day, and is emerging as a tool as successful as— if not more successful than— celebrity campaigns and advertising. This could include food blogging, fashion photography, fitness tips or travel guides.

Fashion 68

Fashion Social Media Travel Trends 68

Contently - Strategy

SEPTEMBER 27, 2023

For years, this meant leveraging familiar staples like search, blog posts, guides, and social platforms. Gucci’s Metaverse High-end fashion brand Gucci demonstrated the potential of the metaverse by launching “ Gucci Town ,” a virtual world nestled within the Roblox Metaverse. The app has already launched in the U.S.,

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

5W PR

MAY 18, 2018

A few years ago, when companies wanted to generate more leads for their website, they’d simply start publishing banner advertisements on other relevant websites or paying for pop-ups. Today, old-fashioned advertisements stick out like a sore thumb. After all, influencer marketing is essentially word-of-mouth advertising.

Instagram 60

Instagram Marketing Advertising Advertising 60

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Audio is changing how we search for – and consume information. Meltwater offers and integration with GA and its media monitoring tool that will help you do this in an automated fashion – and it gets you closer to earned media attribution.

Technology 170

Technology Publicity Software Pitching 170

Prohibition

FEBRUARY 15, 2017

I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers. The way we reach the consumer these days is so different to five years ago.

Hotels 86

Hotels Social Media Fashion Agency 86

ReimaginePR

MARCH 17, 2015

to a closed Facebook group of PR, marketing and advertising professionals. While some argued that PR lists are a myth and relationship building is too time consuming so scraping emails and generically blasting the web is the only way to go. I saw your blog and I would love to work with you on something in the future!

Web 120

Web Fashion Social Media Blogging 120

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat….

Advertising 60

Advertising Advertising Ethics Journalism 60

5W PR

FEBRUARY 7, 2017

Kylie Jenner is one celebrity who posts pictures of herself wearing Fashion Nova jeans, and mentions the brand in her caption for the photos. Since Jenner has a large fan base consisting of Fashion Nova’s target market, this partnership is beneficial to the brand. Think about what happened with Facebook advertising.

Brand 79

Brand Branding Marketing Social Media 79

Prohibition

JULY 14, 2017

Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. We’re used to consuming media on mass. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Prohibition

APRIL 2, 2017

The PR industry, much like the advertising industry, has been challenged no end over recent years. The control of the brand became diluted as the consumer grew its share of voice. And so, now we are presented with a new market, a new landscape whereby brands are at the beck and call of the demanding consumer.

Social Media 48

Social Media Agency Consumer Fashion 48

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. Birchbox has a cascade of triggers to perpetuate the consumer relationship.

Energy 120

Energy Viral Storytelling Community 120

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. Instagram Generation.

Instagram 158

Instagram Publicity How To Social Media 158

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62

Retail Marketing Advertising Advertising 62

5W PR

NOVEMBER 24, 2022

Not only that, but Instagram as a platform has continued improving itself and investing in helping companies turn their engagement into actual sales and revenue by streamlining the sales process, creating advertising campaigns, adding links to generate website traffic, and more. Advertising campaigns. Influencer campaigns.

Social Media 88

Social Media Instagram Media Advertising 88

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

5W PR

DECEMBER 7, 2018

A star was born, and a fashion trend was launched that would dominate the rest of the decade. The TV show, changed the fabric of fashion for nearly a decade and inspired After Six to create a line of “Crockett-inspired” dinner jackets. Enter Tom Cruise in the role that catapulted him into superstardom. Carrie Loves Manolo.

Trends 60

Trends Consumer Film Fashion 60

PRSay

MARCH 9, 2018

It’s been around in some shape or fashion since the early days of the internet, and is now amplified through social media channels where brands freely share blogs and articles. Essentially, content syndication involves republishing content such as a blog or video across third-party sites. Content syndication isn’t new.

Infographics 102

Infographics Fashion Advertising Advertising 102

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. We define moments as a period of time when the consumer has completed an action.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. One such company is the global consumer goods producer Unilever. ” ​ Subscribe to Mindful Matters blog.

Insurance 99

Insurance Insurance Social Media Comparison 99

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. The former applies to influencer relations, native advertising, and product placements. We then consider how, when and where to publish and promote the content and activities.

Media 120

Media Content Marketing Infographics Fashion 120

Shift Communications

NOVEMBER 19, 2014

This blog post will disappear in 10 … 9 … 8 …. At this time, Snapchat was solely consumer-user friendly. Like all things online, it was only a matter of time before Snapchat added advertising capabilities. If you’re an active reader of this blog, you know by now that two things I hold dear to my heart are Beyoncé and Taco Bell.

Brand 148

Brand Branding Sports B2B 148

MaccaPR

JULY 27, 2016

The result is a “Lumberjacked Lumbersexuals” campaign – combining online video content, a dash of social media and PR, and event marketing – that we here at the MaccaPR blog have grown to love. The key for marketers is that when your brand creates content, it has to have a story built into it that engages consumers,” adds White.

Marketing 48

Marketing Video Consumer Agency 48

Waxing UnLyrical

MAY 31, 2018

For example, copywriters at Webcopyplus posted a beach photo they found on Google on a client’s blog. One picture used to accompany one blog post cost them $4,000. One picture used to accompany one blog post cost them $4,000. Now think about this: how many blog posts do YOU write for clients every day?

Creativity 71

Creativity Video Interviews Blogging 71

5W PR

MARCH 11, 2024

In the bustling world of digital marketing, brands are constantly battling to connect and resonate with their target consumers. As traditional advertising tactics lose their shine, the rise of influencer marketing is a beacon in the digital chaos. Today’s consumers are smart, desiring authenticity and trust.

Marketing 78

Marketing Guidelines Fashion Data 78

PR Fuel

OCTOBER 16, 2018

Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Consumers and members of the media like to know who they are doing business with.

Web 40

Web Pitching Local Report 40

Bad Pitch Blog

MAY 20, 2010

And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Relevance: Jennifer has targeted my blog with research she knows I’ll find of interest based on the topics I already cover.

Pitching 49

Pitching Fashion Report Twitter 49

PR Conversations

APRIL 21, 2016

Relationships with employees should be much more involved, intimate and long-term than similar ones with consumers and even B2B partners. Note its footer line: There is a significant gap between what consumers expect and how companies are performing. Consumers will trust you. Who talks to (and about) colleagues like that?

Employee 40

Employee Internal International Corporate 40

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. 8) Creativity over productivity. “I

Social Media 93

Social Media Marketing Media Creativity 93

Communications Conversations

MAY 13, 2015

Last summer she sought and earned a social media/editorial internship with New York Girl Style, a leading lifestyle media company where she wrote and published weekly articles, blog posts and social media content. Not to mention a huge fan of all things PR, social media, and fashion related. You can find her portfolio here: [link].

Groups 60

Groups Internal International Conference 60