Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Conversion: 2 percent.

Measurement 97

Measurement Comparison Advertising Advertising 97

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 63

Publicity Small Business Advertising Advertising 63

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

The Proactive Report

DECEMBER 24, 2015

There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Sword and the Script

SEPTEMBER 14, 2019

Journalists again cited Twitter as the most valuable to them (up from 70% last year), followed by Facebook (up from 22% last year).” Another 11% said the phone was fine and 13% said Twitter. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”.

Survey 78

Survey Media Relations Report Media 78

Shift Communications

JANUARY 16, 2018

But there is Twitter, there’s Pinterest, there’s LinkedIn, there’s a lot more than just Facebook and depending on your audience that you may want to focus your time, your effort, your energy in other places where you still have that resonance. [00:03:40] When was the last time that you created an infographic?

Facebook 116

Facebook Video Brand Branding 116

Communications Conversations

OCTOBER 16, 2017

Personally, I’ve “known” Paul for years–we’ve sat on panels together, we’ve gone back-and-forth on Twitter, and we’ve met and talked at events around town. On a practical level, our MaccaPR blog and the original content we share on social have become our #1 source of new client business.

Agency 113

Agency SEO Social Media Pinterest 113

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites. seem to be firmly gone.

B2B 60

B2B Marketing Construction Analytics 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. We can help you get started with our primers on Twitter & LinkedIn Analytics.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Sword and the Script

OCTOBER 6, 2015

Infographic: B2B Marketing Budgets Focus on Content, Digital. Social media (93%), case studies (82%), blogs (81%), email newsletters (81%), and in-person events (81%) top the list of as the most popular tactics. Infographics moved up the most on the list of effective tactics from 50% last year to 58% in the most recent report.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

PR 20/20

MAY 17, 2018

This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Create a list of outlets or blogs that your target buyer is probably reading (if you don’t already have one). Map out related blog content. Or make it more interactive? Promote on social media.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Buzzstream

APRIL 10, 2019

Put together Twitter and Feed.ly But please, don’t just mention them once on Twitter or leave a cursory blog comment. If you’re going to throw some advertising muscle behind your piece, now’s the time to get images and messaging put together for those. This includes, but is not limited to: Moderating blog comments.

How To 125

How To Data Community Groups 125

Shift Communications

AUGUST 12, 2015

One of the most consistent blog topics I’ve been seeing the past 3-6 months has centered around content strategies. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit.

Mobile 60

Mobile Strategy SEO YouTube 60

Sword and the Script

OCTOBER 11, 2016

The study, which looked at “average interactions per post per brand per 1,000 followers,” also noted engagement ticked up slightly on Twitter. On average, brands posted 422 times per month on Twitter and 76 times per month to LinkedIn. The Social Media Inflation Index 2016 [Infographic]. 2) For Business, it Pays to Tweet Back.

Social Media 60

Social Media Study Media Survey 60

Presspage

AUGUST 15, 2017

Subsequently, organizations have had tremendous success communicating their brand through video, particularly by producing video news releases (VNRs), b-roll footage for media use, or by producing pithy brand journalism videos which have the stickiness that marketing and advertising content often lack.

Technology 115

Technology Big Data Video Data 115

PR Conversations

JULY 5, 2017

He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches. In this case, PR manager plans and runs advertising campaigns. Several years ago PR community actively discussed infographics – a new exciting format to present complex information.

Infographics 63

Infographics Corporate Policies Reputation 63

Beyond PR

APRIL 19, 2016

In addition, people who cannot physically attend an event are able to follow along via Twitter and other channels using event hashtags. And don’t forget, Twitter chats can be an effective way to create a discussion on, well, whatever you feel you and your audience find beneficial to one another.

Social Media 40

Social Media Marketing Media Nonprofit 40

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. . — Jeff Perkins (@jeffperkins8) December 7, 2016. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Channels such as Twitter and Instagram thrive on this human connection. Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

PR Breakfast Club

JULY 6, 2015

You can choose from, among others, Facebook, Twitter, LinkedIn, Google+ and Pinterest. Know which social media sites respond best to the use of images in advertising campaigns. The study found that: Publishing 15 posts per month brings in five times more traffic than not blogging at all. Big beautiful images draw readers in.

Data 28

Data Pinterest Social Media Big Data 28

Communications Conversations

APRIL 6, 2016

Do they have Twitter accounts? Do they have a blog? Or, what about Katie Briggs, who used an infographic as her resume to land a job in advertising. Find those people, and figure out how to connect with them via social networks. If yes, look for ways to engage them there (common interests are a good start!).

Meeting 60

Meeting LinkedIn Creativity Infographics 60

Shift Communications

DECEMBER 10, 2015

This way, you don’t have to go to design school to make a simple blog image or email newsletter header. Quote graphics like this one are great for blog posts – call out an impactful line from the post using an image. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images.

Infographics 60

Infographics Tools Guidelines Writing 60

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Twitter 3 Tips for Getting Your Online Video Act Together for 2016.

Video 40

Video YouTube Web Case Study 40

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules.

Infographics 266

Infographics Brand Branding Video 266

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

ReimaginePR

AUGUST 29, 2016

Get Started on Twitter. If You’re Just Getting Started: Twitter is known as the water cooler of social media. But the value of Twitter is that you can get a lot of exposure by following the right people and producing share-worthy content. On Twitter, it’s a good idea to follow a lot of people. Use Twitter Analytics.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

NOVEMBER 27, 2015

White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask. Register for Gini Dietrich’s “From A to Z: Blogging and Content for PR” webinar! Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Twitter paid amplification? Long form blog posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Writing a blog post? Choose workflow experiments.

How To 60

How To Software System Employee 60

Shift Communications

MARCH 3, 2017

When collecting data, even though media may be your primary target, coverage is never a sure thing, so think about how else the resulting data might be used – company blogs, infographics, sales materials, social media posts, advertising, customer communications and more. Are the Conclusions Defensible? Molly DiLorenzo.

Survey 60

Survey Data Google Web 60

Sword and the Script

NOVEMBER 3, 2015

The second source comes by way of an RSS reader (I’m a big fan of NetVibes ), which I diligently update adding new blogs and media outlets as identified – and eliminating those that become less relevant. The third source is Twitter lists. The third source is Twitter lists. Bookmark blog post or contributed content ideas.

Industry 60

Industry Pitching Survey Twitter 60

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

JULY 23, 2014

Benefit Cosmetics did a fantastic job with its #BeautyBoost campaign that used "on brand" images in response to Twitter fans in need of a pick-me-up. Moritz recommends creating and sharing mini-infographics, screengrabs with text, and photos with overlayed text like quotes, stats and facts. Stay "on brand." Make it original.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91