Prohibition

JULY 7, 2023

Watch this space… TikTok Creative Challenge TikTok are introducing more ways for creators to collaborate with brands through their ‘ Creative Challenge’ initiative. ’ This is important for any business or brand – prioritise that thought-leadership activity!

Instagram 62

Instagram Social Media Media LinkedIn 62

Sword and the Script

JULY 24, 2018

In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Sword and the Script

DECEMBER 21, 2021

My B2B clients are more open to sponsored content. I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a percentage of revenue , B2B product organizations invest 6.3% Statistics about content marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. Today, I’d say it’s usually in the top 3 in channel priority for many brands–and, it’s often #1 on the B2B side. Especially on the B2B side. This is a lay-up!

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. Talk to Us

Survey 102

Survey Report Media B2B 102

wiredPRworks

AUGUST 2, 2016

Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters].

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

AUGUST 11, 2018

At least in the B2B space, sales and marketing have never been more aligned. Deloitte CMO Suzanne Kounkel tells the AList that the pace of change keeps her up at night: “To adjust for these changes, CMOs need to increase communications with other members of senior leadership, including the CIO and CFO. and execute them? Talk to Us !

Marketing 73

Marketing B2B Pitching Advertising 73

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow.

Agency 52

Agency Local Newspapers Interviews 52

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. 3 Recommendations for B2B Marketing Budgets. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

MARCH 11, 2017

While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. 3) Native advertising risking non-compliance. Is your PR agency bring creative ideas to the table?

Tools 68

Tools Marketing Advertising Advertising 68

Sword and the Script

AUGUST 20, 2016

There may well be a disconnect between strategy and execution in B2B marketing. It seems to me B2B spends a lot of time perusing whatever tactics are on sale at the discount store. B2B marketers seem to think that buying content by the pound and then throwing it at Google is the path to scale. But it is not.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Sword and the Script

DECEMBER 30, 2017

Unquestionably, B2B blogging, as a topic, re-emerged as hot. A Data-Driven Answer for B2B]. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. And it’s about time.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Contently - Strategy

SEPTEMBER 10, 2020

When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. One thing that’s important to note, especially as a B2B marketer, is that some of these tactics are good externally and internally. I agree with that so much.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

SEPTEMBER 24, 2016

The Struggle is Real in B2B Content Marketing [UML]. Working with the Advertising Machines . Does your B2B PR machine bring creative ideas? Security rests in creativity he writes: “In simple terms, we can divide all activities in the world into things that are ‘repeatable’ and those that are ‘creative.’

Marketing 60

Marketing Creativity B2B Ethics 60

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. Spec out your slice of the Facebook B2B audience and target it directly. a) Reaching B2B decision makers on Facebook with detailed targeting. Let’s get started!

Advertising 36

Advertising Advertising B2B Facebook 36

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Something similar has happened in B2B marketing over the last 20 years.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. And in B2B marketing it already does.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 115) “Advertising.”. 125) “I managed the public profile of my company and my leadership team in all outlets.”. 135) “Speechwriter.”.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

FEBRUARY 6, 2018

Trust and the Unlikely Reinvention of Advertising [UML]. Technical expertise is particularly relevant to the B2B technology space. Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust. Visibility is a Commodity; Trust is the Ultimate Conversion.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Sword and the Script

AUGUST 25, 2015

This is completely fixable with an audit, analysis and creative application. Takeaway: This is the problem that has nagged advertising for ages. If you enjoyed this post, you might also like: B2B Customers Want Thought Leadership. My experience tells me content is probably having a far greater impact. Lacks relevance.

Survey 60

Survey Content Marketing Report Corporate 60

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

MAY 11, 2016

It requires a high level of resilience, creativity and organization. It can be extremely unpredictable and it’s not guaranteed like advertising. Particularly in the area of thought leadership, successful media relations campaigns involve multiple touches, particularly if you have a longer sales cycle.

Media Relations 40

Media Relations Media Measurement Conference 40

MaccaPR

AUGUST 26, 2015

Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. Branded History Museums.

Corporate 48

Corporate Examples Storytelling Branding 48

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. GE’s mantra: “We Bring Good things to Life.”

Insurance 204

Insurance Insurance Advertising Advertising 204

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 86

Marketing B2B Interviews Content Marketing 86

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about signed clients for a B2B company, or product sales racked up as a result of the investment? In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years.

Publicity 255

Publicity Storytelling Automotive Software 255

Shift Communications

APRIL 13, 2022

All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? The types of data it collects on users — like job title, company and job function — make it extremely appealing to B2B companies. Brands today are built on social.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

MARCH 10, 2019

My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. A similar trend has unfolded over a decade in the legal market between in-house counsel and outside law firms.

Survey 99

Survey Media Relations Corporate Communications 99

Sword and the Script

JANUARY 15, 2019

Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. Today, parlayed what learned from living on the inside into my own boutique B2B tech firm (see services ). The trend to take more work in-house is quite true for creative and media buying. This is called leverage.

Agency 79

Agency Leadership Corporate Training 79

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Advertising was extremely expensive. Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. 1) What has changed the most about marketing over the course of your career?

Marketing 62

Marketing B2B Print Technology 62

Ishmael's Corner

MAY 10, 2015

As discussed in previous posts, most B2B content falls into the dreadful content bucket. One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth. I never considered this for B2B marketing, but the price point allows for experimentation.

Tools 60

Tools B2B Software Storytelling 60