ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. Short, pithy, and digestible articles and videos, as well as images that pop on a smaller device are now table stakes. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. This post was originally posted on AdAge on December 04, 2019.

Advertising 195

Advertising Advertising Marketing How To 195

NewsWhip

DECEMBER 7, 2023

This was picked up by several local news outlets, with ABC7 in Los Angeles earning over 127k engagements to its article published on Nov 13th, just five days after the initial statement. Disney and Apple are the two top brands being mentioned in articles about the issue. But what else made a splash in November?

Brand 78

Brand Branding Retail Viral 78

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more.

Publicity 203

Publicity Marketing Advertising Advertising 203

Prohibition

MARCH 16, 2022

Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this. Plan your advertising strategy thoroughly – consider all the methods of maximising engagement.

Small Business 71

Small Business Advertising Advertising Social Media 71

5W PR

NOVEMBER 20, 2019

When most people hear about PR and advertising, they assume it’s roughly the same thing. The mistaken belief might arise from the fact that both of them have to do with the information found about a person or brand in the media, making both of them marketing. The starkest difference between them is that advertising is controlled media.

Advertising 88

Advertising Advertising Television Report 88

Agility PR Solutions

JUNE 12, 2023

Demographics Unmasked: How Male Consumers Shape Bud Light’s Narrative In the realm of marketing and advertising, data-driven insights are paramount to success. When it comes to maximizing sales, brands, advertisers, and media, brands need to tap into the power of consumer conversations.

Advertising 172

Advertising Advertising Data Consumer 172

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is content that an organization or brand pays to place and promote. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

Advertising 334

Advertising Advertising B2B SEO 334

Buchanan PR

MAY 3, 2024

Branded content. If you’re unfamiliar with this term, this is when a company pays a publication to publish an article. Are there any mentions of “paid” or “sponsored” on the article? Other outlets, like in this article from TechCrunch , note at the beginning that this is Sponsored Content and list who the sponsor is.

Writing 86

Writing Journalism Examples Advertising 86

Prohibition

JULY 14, 2023

Unsurprisginly, brands and social media personalities have flocked to the app in their masses in an attempt to maintain their status, on yet another social media app. Netflix has remained true to its brand personality and has taken the opportunity to showcase some of the most recognisable memes from the shows and movies it streams.

Brand 116

Brand Branding Social Media B2C 116

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

APRIL 24, 2023

Insider recently named multiple Crenshaw Communications clients to its second annual list of up-and-coming advertising tech talent. “Venkitaramanan’s particular strength lies in her research, scoping, and engineering skills,” according to an Insider article on the winners. Her work … resulted in $5.2

Retail 156

Retail Engineering Advertising Advertising 156

NewsWhip

FEBRUARY 1, 2023

Just last year, advertisers paid an average of 6.5 Yes, the Los Angeles Rams did win the coveted Lombardi Trophy in 2022, but we’re talking about brands here. As a whole, there were over 2M interactions on articles about the ads, and almost 20k articles published. million U.S. But just how impactful are these ads?

Television 147

Television Advertising Advertising Journalism 147

ImPRessions - Crenshaw Communications

JUNE 23, 2020

PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. A piece of content like a guest post, bylined article, or op/ed is a useful way to keep a brand executive relevant and generate exposure for his organization. Pitching for contributed content like bylined articles can be tricky.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Your LinkedIn profile is representative of your brand. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Linking to blogs or articles that feature your expertise are also great ways to present your brand. Go beyond a resume . Zone in on your audience .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” However, brands have an opportunity to rethink all the available space on their sites.

Advertising 110

Advertising Advertising Real Estate Travel 110

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Prohibition

JANUARY 30, 2024

Join us as we take a look at all of the Meta, X and LinkedIn updates coming to the advertising platforms that you need to be aware of. Meta expands partnership with DoubleVerify for advertiser assurance To help with the authenticity of ad placements, Meta has expanded on its already existing partnership with DoubleVerify.

Advertising 62

Advertising Advertising LinkedIn Video 62

Prohibition

FEBRUARY 20, 2023

For more interesting articles from us check out these posts: The Ultimate Guide to Facebook Advertising Six Tips To Get Better Investment On Your Facebook Ads Why Have My Social Media Ads Stopped Working?

Social Media 62

Social Media Advertising Advertising How To 62

Onclusive

JUNE 24, 2020

Many professionals are eager to be viewed as thought leaders in their industry, and authoring pieces is a great way for them to expand their personal brand. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. The role of public relations is to positively place a brand into news stories. How many articles are certain keywords appearing in, and is the volume of those keyword mentions increasing dramatically?

Crisis 464

Crisis Publicity Exercises Trends 464

5W PR

MAY 3, 2021

As communities and people return to a new normal, brand authenticity will be as important as it was during the pandemic, if not higher. This news comes amidst reports that 6% of marketers expected bigger 2021 advertising budgets. If anything increased significantly during the pandemic, it was consumer interest in brand trust.

Brand 88

Brand Branding Customer Service Consumer 88

NewsWhip

MARCH 24, 2022

He’s back again this year, but this time around that famous mustache has led to some big deals with brands off the court. The decision has since transformed athletes from all collegiate sports into influencers for big and small brands alike, and for the first time ever March Madness is part of that mix. .

Brand 148

Brand Branding Instagram Sports 148

Remote PR Jobs

NOVEMBER 8, 2022

Generating Brand Awareness - leads to easier sales: As you know by now, effective PR increases brand awareness. Consumers are more likely to trust and invest in familiar brands and likewise, partners, investors, customers, and influencers almost always prefer companies who have already established a name for themselves.

Case Study 230

Case Study Engineering SEO Reputation 230

The Resolution Blog

JANUARY 8, 2018

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? This article proves that more time is the key to happiness. Brand social activity into site content in real-time.

Tools 136

Tools Publicity SEO Measurement 136

ImPRessions - Crenshaw Communications

JULY 9, 2020

The advertising industry has been hit hard during by the pandemic, especially on TV commercials. Our client MediaRadar , an ad sales intelligence platform, has been tracking ad spend across industries like sports, travel, pet brands, video games, and toys and games. . Check out the full article here: [link].

Sports 156

Sports Advertising Advertising Travel 156

Prohibition

OCTOBER 25, 2022

Whether your focus is fitness, food, or fashion, TikTok offers the potential for brands to grow their reach, attract new customers and connect with a highly engaged audience. billion users by the end of the year, TikTok is now an essential platform for marketing, advertising – and can even be utilised for PR.

Strategy 71

Strategy Brand Branding B2C 71

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Every day, countless brands compete for attention on popular digital channels , yet only a few leave a lasting mark in people’s memories. After all, by creating short yet meaningful content, you can capture your audience’s attention and nurture brand recall in one fell swoop.

Video 86

Video Brand Branding Energy 86

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust.

Advertising 62

Advertising Advertising Print Study 62

Sword and the Script

JUNE 6, 2020

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. So, for the Unscripted Marketing Links [UML] this Saturday, I look for well-sourced articles that make the case for and against speaking out now.

Brand 91

Brand Branding Fashion YouTube 91

5W PR

MARCH 29, 2024

For brands to truly shine and win consumer trust, they need a strategic game plan. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Communications Conversations

MARCH 1, 2016

“Should we continue sharing articles to third-party sites? Sharing third-party articles is great–but at the end of day, it’s actually building awareness and credibility for the media outlet–not our brand. Another big problem–third-party stories are usually not “ownable” for your brand.

Brand 60

Brand Branding Strategy Media 60

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So and I understand, advertising is important to all of us. But why publicity is so valuable?

Publicity 130

Publicity YouTube Advertising Advertising 130

Sword and the Script

AUGUST 28, 2018

For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Vendors aren’t advertisers, they are “clients.”. That may be changing. And who can blame them?

Technology 66

Technology Advertising Advertising Community 66

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). First, read through these “paid posts” the T Brand Studio is putting together. But, this level of native advertising is different.

Advertising 60

Advertising Advertising Trends Storytelling 60

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand.

Comparison 294

Comparison Advertising Advertising Analytics 294