ImPRessions - Crenshaw Communications

MARCH 16, 2021

Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases. Here are B2B social strategies that perform best on Facebook. Looking to build brand awareness?

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Shift Communications

JULY 18, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? Properly and completely deployed, these two products can measure the impact of digital advertising.

Advertising 60

Advertising Advertising Measurement Publicity 60

Cision

AUGUST 9, 2017

Because consumers trust earned media more than any other marketing form. For decades, marketing and advertising professionals have had the upper hand when it comes to demonstrating the impact of their work. Now, technology is making it possible to optimize earned media programs, just as it revolutionized owned and paid media before it.

Communications 185

Communications How To Media Measurement 185

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination.

Measurement 185

Measurement Communications Analysis Data 185

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62

Retail Marketing Advertising Advertising 62

NewsWhip

JULY 15, 2021

Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joined NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process at a recent webinar. . This keeps the topics they explore relevant, specific, and consumer-centric. .

Creativity 78

Creativity Data Trends Analytics 78

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Stephen Waddington

JUNE 29, 2021

These include employees, subcontractors (up to 65%), software and consumable items. Projects must advance science or technology, overcome uncertainty, and overcome an issue in a professional field. This category includes public relations and communications firms, advertising, and media agencies.

Agency 171

Agency Enterprise Software Financial 171

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 189

Marketing Content Marketing Data Social Media 189

Contently - Strategy

NOVEMBER 12, 2020

Along the way, I’ve probably consumed more pieces of branded content than anyone else. Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Content is the primary way that consumers have that crucial first impression with your brand.

Brand 145

Brand Branding Healthcare Enterprise 145

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. 10 at PRSA’s 2017 International Conference in Boston.

Data 145

Data How To Storytelling Analytics 145

Cision

DECEMBER 6, 2017

Emerging media, technology and the influx of data enables communicators to strategically reach and engage their target audiences across numerous online and traditional channels. According to Nielsen, the majority of consumers place more trust in earned media versus paid and owned. Digital Storytelling: The Future of PR.

How To 223

How To Marketing Storytelling Measurement 223

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. or you use software that does this on your behalf (Google Analytics, marketing automation, sales CRM), GDPR applies to you. What is GDPR? You’d be wrong….

Publicity 163

Publicity Marketing Privacy Advertising 163

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Machine Reading.

Publicity 166

Publicity Data Analytics Advertising 166

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 119

Software Case Study Advertising Advertising 119

Flack's Revenge

NOVEMBER 7, 2016

Ads on Top – An innovative solution for out-of-home ads that target consumers “in the wild” via digital signs. MediaStinct – A global, digital ad network providing search, video, mobile and display advertising solutions. Sigmoid – Big data analytics, applied to advertising (and other markets).

Mobile 166

Mobile Big Data Advertising Advertising 166

Mindful Marketing

FEBRUARY 26, 2023

My friend created the good prompt below, which is followed by the bot’s detailed response: Write a blog post about the mindfulness of Pepsi advertising, using the "Mindful Matrix" criteria established by the website www.mindfulmarketing.org/mindful-meter--matrix.html. But how mindful are they in their advertising?

Ethics 95

Ethics Advertising Advertising Analysis 95

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. Take Advertising Value Equivalency (AVE), for example. And Opportunities to See (OTS) is just as outdated.

Measurement 215

Measurement Media System Tools 215

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Consumers are no longer content with polished marketing messages and picture-perfect images.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. His marketing technology landscape lists ~5K tools.

Technology 61

Technology Marketing Retail Interviews 61

Deirdre Breakenridge

FEBRUARY 25, 2016

Be afraid that what you offer as a professional isn’t as important as other aspects of the marketing function (did someone say advertising, digital, social?). Believe that you are supposed to like analytics and numbers, when in fact, you probably never will. Brands are shifting focus to “Association” rather than “Advertising”.

Wireless 150

Wireless Analytics Data Trends 150

Critical Mention

SEPTEMBER 21, 2018

In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 “Ninety percent of millennials think direct mail advertising is reliable.” ” The answer is simple: it boils down to over-saturation of online advertising via social media.

Advertising 84

Advertising Advertising Privacy Analytics 84

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. These emerging technologies can offer immersive and innovative experiences for your audience.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. To the average consumer, AI likely snuck up like a mysterious, unknown entity. Content Creation and Curation: AI technologies can assist marketers in creating and curating content.

Communications 40

Communications Marketing Technology Data 40

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. But AI is not just in your consumer life. AI is not some abstract thing you see in sci-fi movies.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More strategic questions arise due to changes in technology.

Communications 122

Communications Crisis Internal International 122

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. This is evidenced by companies like Starship Technologies, which closed a $ 17.2M Match tactics to goals.

Measurement 120

Measurement Study Data Agency 120

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Personalization: Powering intelligent consumer experiences. All powered by IBM Watson's cognitive technology.

Tools 71

Tools Marketing Enterprise Software 71

Cision

JANUARY 3, 2018

Executives who approve budgets may be less inclined to do so if marketing teams can’t justify the increased spend on things like content marketing and earned media outreach with concrete numbers and analytics. So what’s the solution? Know that there are tools that solve the content and earned media measurement challenge.

Measurement 225

Measurement Tools eBook Analytics 225

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84