Bianchi Biz Blog

NOVEMBER 11, 2021

There are fewer reporters covering the supplier beat, and those that do seem to have less time yet more demands placed upon them; Dwindling advertising spends tends to mean there is a smaller news hole to compete for in your key target media outlets; and. CES2022 PR Planning Forward: 5 Noteworthy Data Points. Author: Jim Bianchi.

Automotive 78

Automotive Media Report Print 78

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. or (what we particularly like) regular, ongoing consumer and other surveys to produce usable, newsworthy data. Crenshaw Communications recently was named as the agency to represent Wearsafe labs.

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Data continues to drive coverage. Not that we needed any more evidence, but the hunger for hard data and statistics hasn’t waned. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

JULY 11, 2018

Don’t laugh; in a busy agency, it’s easy to double-book the same line for two calls!) Most importantly, the PR agency and client will assess whether the story helped accomplished their objectives and how to merchandise it to key audiences. PR leverage and amplification. Time to leverage the win. PR measures up.

Report 136

Report Interviews Pitching Construction 136

Cision

JUNE 6, 2017

While we are awash in data tallying mentions, Likes, and sentiment, we may be out of touch with the specific individuals who are delivering the most value to our business—those who are sharing our content the most. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Beyond PR

JUNE 28, 2016

PR agencies have an incredible opportunity in today’s digital media landscape. New tools, integrated strategies, and results-driven tactics have evolved the agency’s role far beyond traditional media relations. There is no standard formula: Different PR agencies employ different formulas when calculating ad value.

Measurement 73

Measurement Advertising Advertising Agency 73

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs.

Crisis 151

Crisis Government Energy Community 151

Prohibition

FEBRUARY 11, 2021

Comments by Chris Norton, Managing Director of leading insight lead communications agency, Prohibition. Whilst this may have left marketers in times gone by full of dread, contemporary SEO Agency marketing professionals were already on the front foot. You’re not alone. ABM flips the sales funnel on its head.

B2B 62

B2B Strategy Marketing How To 62

NewsWhip

FEBRUARY 19, 2021

They track data and narratives across different networks, digital tribes and frontiers. They also use quantified data to inform their strategy and media planning, taking a “moneyball” approach. . Traditionally, marketers gave audiences simple stories, delivered through advertising. Today, the advertisers don’t have that control.

Reputation 88

Reputation Social Media Reddit Media 88

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Major PR firms have long noticed the business potential; global agencies have strengthened their footprint through acquisition over the past decade, and independent firms have expanded and built alliances there. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The managers of agencies and in-house teams have recognised mental health and wellbeing as critical to retention, utilisation and good work. The issue lies in the inability of PR to achieve its value.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? The data for their report comes from scouring published financial reports. Here are a few data points that drew my attention: Market size and scope : “$4.5 The addition rounds out the company’s monitoring suite which includes online print and social media monitoring.

Internal 147

Internal International Tools Software 147

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. Sharpen your research skills by learning how to dig into data and other resources to find out relevant insights for your brand.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Ishmael's Corner

FEBRUARY 18, 2015

Stepping back for a minute, the genius of Google’s advertising model for search lies in allowing companies to be very specific in who they target. Paid search has essentially given Google a license to print money to the tune of about $45 billion in 2014. Now compare securing media coverage to creating an advertisement.

SEO 60

SEO Software Advertising Advertising 60

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 76

Media Advertising Advertising Measurement 76

Shift Communications

JANUARY 20, 2015

In today’s data-driven world, marketers must not only understand how to tailor their messages to audiences via different channels, but be adept at measuring the effectiveness of these messages as well. Zach Burrus. Marketing Analyst. Future of Marketing Marketing Marketing Technology'

Marketing 60

Marketing Privacy Big Data Technology 60

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. But these are exceptions and not the norm.

Social Media 73

Social Media Print Study Advertising 73

Prohibition

NOVEMBER 16, 2022

Digital PR involves creating content campaigns around unique data pieces, interactive content onsite, newsjacking techniques, and other strategies to increase awareness and gain high-quality backlinks. Here, we’re going to go back to basics and highlight what exactly digital PR is and how it can help your brand. What is digital PR?

Digital PR 62

Digital PR Brand Branding SEO 62

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. >>> Can your agency bring big ideas and execute? Blogs, including independent and corporate blogs, can be credible. Give our services a try.

Survey 96

Survey Industry Leadership Study 96

Sword and the Script

OCTOBER 22, 2019

Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3% over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. 16% on marketing analytics. 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Podcasts have been on a winning streak for some time now, as data from Edison Research suggests. Is your PR agency bring creative ideas to the table? If not, give our services a try.

Tools 60

Tools Pinterest Marketing Media 60

ZudePR

MAY 17, 2016

Advertising legend David Ogilvy agreed: On the average, five times as many people read the headline as read the body copy. 1: Read this data-driven recent article on BuzzSumo. Print it out. appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. So crafting a powerful one is important.

How To 60

How To Tools Writing Viral 60

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. This is like price fixing, but with data. “If If we ALL use reach, and advertising value equivalency in our reports, nobody will get asked the hard question about whether that actually matters!”.

Media 73

Media Measurement Enterprise Television 73

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

Mindful Marketing

JUNE 22, 2015

Brand journalism and content creation falls closer to advertising than PR and while we agree it’s very important in this day and age, it certainly doesn’t oust media relations altogether. Sure, budgets are smaller, print is moving to digital-only and some high profile journalist moves out of the industry have made headlines.

Media Relations 50

Media Relations Measurement Report Media 50

Sword and the Script

JANUARY 3, 2017

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ On the flip side, technology and the ability to analyze data on big scales has opened new possibilities. Know a PR, marketing or sales leader with compelling ideas fit for print? And yet, there are problems.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Waxing UnLyrical

JUNE 15, 2016

Results weren’t what I wanted on Kickstarter, and by looking at the data points, I determined that I had to showcase what the Kickstarter visitor would find on the campaign page. My base was growing and engagement was high, allowing me to cross promote the Kickstarter campaign through the Facebook community – driving traffic back and forth.

Community 40

Community Facebook Writing Local 40

Mindful Marketing

SEPTEMBER 11, 2015

Some of his clients have included Dassault Systèmes, Texas Instruments, Sapient, Konica, Corel, Computer Associates, Imprivata, Xigo (purchased by Dimension Data), Mimecast and Newbridge Networks (purchased by Alcatel-Lucent). Jeff is now a Vice President at fama PR in Boston. 7) What blogs or publications do you follow regularly?

Marketing 50

Marketing Wireless Software Journalism 50

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

NewsWhip

APRIL 28, 2021

Kirsty O'Connor, Director of Content, Data + Digital for Middle East + Africa Hill+Knowlton Strategies. David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. David Soutoul is the Data + Analytics Manager for H+K Singapore and the practice lead for Asia. Watch webinar. Read transcript. Paul: I’m sure.

Consumer 78

Consumer Measurement Local Data 78

Bianchi Biz Blog

APRIL 29, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. This includes print newspapers, digital news sites, television, and radio stations. They can act as a bridge, helping you navigate and avoid potential pitfalls.

Marketing 92

Marketing Local Crisis Management Internal 92

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. It’s most apparent with PR agencies that are changing their structures. PR has EXPANDED.

Creativity 150

Creativity Web Social Media Data 150

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Find original data.

Television 120

Television Interviews Engineering Tools 120

Sword and the Script

MAY 22, 2018

After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. Advertising was extremely expensive. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

Marketing 62

Marketing B2B Print Technology 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62