PR Industry Trends: Top PR Predictions For 2024
ImPRessions - Crenshaw Communications
JANUARY 5, 2024
From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Agency teams will increasingly unlock valuable and time-saving use cases for the tech. Data wants to be managed PR teams need data to feed AI, and data needs governance.
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