Critical Mention

JANUARY 29, 2021

According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Its importance is validated by the fact that the global market size of Influencer Market is set to grow from USD 5.5 billion by 2024. Their content should be relevant for their audience to take note of. Influencer Type.

Brand 135

Brand Branding How To Radio 135

Cision

OCTOBER 4, 2017

This post, however, is aimed to put visual content on the pedestal. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Visual Content Impacts Your Performance.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . billion by 2024.”. Benchmarking CTR data for consumer display ads on Google range from an abysmal.09%

B2B 90

B2B Marketing LinkedIn Content Marketing 90

Contently - Strategy

MAY 11, 2024

Here’s what to know in 2024. Recent research suggests so—particularly if you care about reaching younger consumers. Further, local SEO can help brands achieve higher conversion rates by targeting users in the immediate vicinity who are actively looking for products or services. Is Local Search Important for SEO?

Local 97

Local SEO Strategy How To 97

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. It’s the first campaign round up of 2024 – and here’s what we’ve loved so far. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media.

Marketing 62

Marketing Film Creativity B2C 62

Contently - Strategy

MARCH 25, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. 2024 Visual Trends Marketers Need to Know About 1. Image by Burger King 2.

Trends 52

Trends Strategy Marketing Brand 52

PRSay

NOVEMBER 15, 2019

12, Disney+ officially launched with more than 7,500 TV episodes, 500 movies and the promise of loads of content, bringing the entertainment giant to the forefront of the streaming world. Estimates showed that Disney+ could attract 82 million by 2024. That’s why, at MediaSource , we put our content team at the center of our plans.

Analytics 159

Analytics Television Banking Data 159

Contently - Strategy

MARCH 11, 2024

From TikTok tutorials offering snappy investment strategies to in-depth podcasts revealing the secrets of wealth management, today’s consumers have no shortage of financial content. So, what should content marketing for financial services look like in 2024? Here are her top insights. Here are her top insights.

Financial 52

Financial Content Marketing Marketing How To 52

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes.

Financial 52

Financial Content Marketing Examples Banking 52

Landis PR

DECEMBER 11, 2023

Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Competitive analysis and development or tweaking of your brand message is not complex – so don’t skip this step.

Strategy 59

Strategy Company Communications Construction 59

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tying your content ideas to search volume can help gain extra exposure and coverage. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tying your content ideas to search volume can help gain extra exposure and coverage. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. The most in-demand marketing skills.

Survey 178

Survey Marketing B2B Study 178

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost).

Media 103

Media Radio Print Newspapers 103

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative?

Internal 118

Internal International Insurance Insurance 118

Buzzstream

MAY 2, 2024

Finding websites and publications and then identifying journalists can be time-consuming. To better explain who to prioritize when pitching your news, I asked Nicole DeLeon and her team from the content marketing agency North Star Inbound. I click New Sequence to create something brand new for my project.

Digital PR 62

Digital PR Report How To Pitching 62

Contently - Strategy

MAY 10, 2024

In content marketing, becoming a thought leader involves more than just sharing information. Video content, and its ability to share ideas, innovations, and solutions in an engaging way has made it a valuable tool for organizations looking to stand out from competitors.

Leadership 98

Leadership Video B2C Interviews 98

Contently - Strategy

APRIL 9, 2024

Despite all the advantages to content repurposing, not every piece can be recycled and reused. It must serve a specific goal, channel, or audience — otherwise it just turns into digital clutter that detracts from your brand. So, when should you try to drain every drop from your high-quality content?

eBook 52

eBook Video YouTube Blogging 52