Onclusive

MARCH 3, 2021

Public Relations is no longer focused on campaigns that are based on opinion, but on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and accelerate activities that impact the business bottom line. Date: March 25, 2021. Senior Director, Global Communication.

Storytelling 221

Storytelling Data Communications Publicity 221

Solo PR Pro

JANUARY 11, 2021

5 solo PR pros share their predictions for the PR industry in 2021. Here's to an illuminated 2021 and the future of our industry. PR is the storyteller of the organization. I think attitudes will begin to shift in 2021 to see PR as the integrated content and communications revenue driver it is.

Industry 79

Industry Print Ethics Internal 79

wiredPRworks

MAY 11, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. View the podcast marketing PR press release.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. View the podcast marketing PR press release.

Case Study 59

Case Study Study Video How To 59

ImPRessions - Crenshaw Communications

JULY 18, 2023

Ensuring content, visuals, and storytelling align with the theme and spirit of the occasion are essential. Or, technology brands might plan now for ways to integrate with Google’s Santa Tracker, which in 2021 shared its code with developers to inspire them to create their own “magical experiences.”

Examples 293

Examples Consumer Software Analysis 293

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. More than 1,500 people attended a WaddsCon event in 2021. Training and development has also been challenging.

Media Relations 132

Media Relations Media Case Study Storytelling 132

PRSay

NOVEMBER 23, 2020

At Wylie Communications, we’re getting ready for our 2021 Master Classes. Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements. Join PRSA and Ann Wylie at one of our 2021 writing Master Classes. The boss thinks that’s fluff?

Writing 197

Writing Case Study Training Storytelling 197

Onclusive

AUGUST 3, 2021

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. Ragan Communications, Communications Benchmark Report 2021. The post Setting the right earned media objectives for your brand appeared first on Onclusive.

Brand 370

Brand Branding Media Measurement 370

PRSay

MAY 12, 2021

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. But they process the creative technique of storytelling in three ways: Intellectually. Copyright © 2021 Ann Wylie. Save $100 with coupon code PRSA21! Emotionally. Gets shared. Get FREE writing tips here.

Creativity 169

Creativity Writing Storytelling Study 169

Burrelles Fresh Ideas

MARCH 19, 2024

The power of storytelling in travel PR: At the heart of successful PR lies the art of storytelling, a potent tool for conveying brand values, fostering emotional connections, and inspiring wanderlust. Developing a PR strategy within the ever-changing travel industry demands a comprehensive outlook.

Travel 90

Travel Trends Tourism Transportation 90

Stephen Waddington

NOVEMBER 3, 2021

COVID-19 Communications Advisory Panel report – Government Communication Service European Communication Monitor (ECM) 2021 – European Communication Monitor The Evolving Communication Function – The Institute for Public Relations The changes to organisational communication during the COVID-19 continue to be a rich area of study.

Corporate 113

Corporate Communications Government Crisis 113

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Webinars, podcasts, online conferences and other digital format events have a tremendous reach and we expect them to continue to be important well beyond 2021.

Training 195

Training Media Training Reputation Crisis Communications 195

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. The consultation was distilled into our IDS ethical content guidelines 2021. Subjects should have an active part in how their story is told.

Guidelines 171

Guidelines Ethics Study Community 171

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. 2021 Strategic Communications Survey Final from Frank Strong. About the 2021 JOTW Strategic Comms Survey. Blog: What Does “Storytelling” Mean to You?

Survey 118

Survey Communications Ethics Measurement 118

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Webinars, podcasts, online conferences and other digital format events have a tremendous reach and we expect them to continue to be important well beyond 2021. Multimedia Development & Visual Storytelling. PR is always evolving.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

FEBRUARY 16, 2024

In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging. Most communicators for the Department of Defense also create imagery, audio and video. Essential communications skills endure.

Public Affairs 86

Public Affairs Communications Radio Television 86

Stephen Waddington

JANUARY 27, 2021

This renewed level of activity is expected to continue through the first half of 2021 as organisations manage pent-up demand and seek to return to growth. Skillsets: data, insights, storytelling and pitching There remains a need for the publicists who can combine creative storytelling, content generation and pitching.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Shift Communications

FEBRUARY 1, 2022

Activism, advocacy and social action were critical for 2021. The most effective will combine employer and team storytelling, brand messaging and executive communication with community activations and reliable communications consistency. Proof of Brand Values. The employer narrative is increasingly a proof point to these stated values.

Brand 135

Brand Branding Employee Case Study 135

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

There are real opportunities for hybrid providers to promote their advantages through creative storytelling. And given the public cloud space alone is set to grow 21 percent annually until 2021, cloud computing continues to be one of the most exciting spaces in technology. Privacy concerns drive open source cloud.

Trends 182

Trends Privacy Technology Data 182

Contently - Strategy

JULY 21, 2021

By the time spring 2021 rolled around, my sense of my audience, my muse, had faded badly. Often with a drink that had a lime in it, which always brings good storytelling vibes.) As much as I complain about conference happy hours, they are the moments when storytelling serendipity happens. Pictured: The Before Times.

How To 137

How To Creativity Storytelling Writing 137

Stern + Associates

APRIL 15, 2022

She shares her thoughts on infrastructure and health care in this April 2021 New York Times piece and her popular TED Talk , which has over 2 million views, is well worth viewing. Imagining the Next Global Economy. Interested in a Virtual or In-person Engagement?

Energy 62

Energy Government Internal International 62

Stern + Associates

OCTOBER 10, 2023

Finding Meaning in Work to Reclaim Stolen Focus In “Stolen Focus,” Hari, a gifted storyteller, describes his journey around the world, interviewing leading experts on attention and focus – and the surprising explanations he discovered. “I His charisma shines through in the book’s companion TED Talk.

How To 62

How To Film Interviews Employee 62

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. But the focus here is on another schedule that impacts media coverage. Wikimedia Commons. Leveraging Tech Evolution for PR.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Ishmael's Corner

FEBRUARY 9, 2016

The Art Of Storytelling In Business Communications And Public Relations. I spoke on the shape of communications in 2021 at a Silicon Valley IABC event last month. The post PR as a Company’s Social Conscience appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 60

Storytelling Communications Publicity Tools 60

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. But the focus here is on another schedule that impacts media coverage. Wikimedia Commons. Leveraging Tech Evolution for PR.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Inside out communication – the future shape of human and authentic leadership Coaching and mentoring Content and channel planning Storytelling 5. The market for roles is booming as we learn to live with COVID-19.

Publicity 199

Publicity Government Crisis Employee 199

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Reports and analysis from the JOTW survey in prior years: 2021 JOTW Communications Survey. Presentation: 2021 Strategic Communications Survey.

Survey 129

Survey Communications Measurement Internal 129

wiredPRworks

APRIL 27, 2021

2021 Podfest Master Class Tracks. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can.

Strategy 52

Strategy Case Study Marketing Energy 52

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. Here’s the code to access the course for free: Podfest2021.

Course 52

Course Case Study Strategy Energy 52

Contently - Strategy

FEBRUARY 9, 2021

But 2021 begs a different question: How do you develop a great email newsletter? Over at my LinkedIn newsletter , it’s the art and science of storytelling. Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land.

How To 142

How To Content Marketing Banking Advertising 142

wiredPRworks

MAY 13, 2022

His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Her podcast, Growing Social Now, launched in 2021. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006.

Social Media 52

Social Media Corporate Communications Media 52

Contently - Strategy

JULY 28, 2021

” At the heart of that strategy is CarMax’s comprehensive rankings—like The Best Affordable Sports Cars of 2021 or 7 Best Off-Road Vehicles —and trend stories, like this examination of how classic cars are making a comeback. Embracing video for Hero and Hub content.

SEO 103

SEO Automotive YouTube Video 103

Karen Freberg

JANUARY 14, 2021

Happy 2021! We have a bit more now in 2021 to tie into current industry trends. storytelling, etc) to the dark side of social media (ex. Now, as we enter 2021, we have lots of books covering social media, management, and key areas in the field like measurement, influencer marketing, and more! TEN YEARS?! Best Wishes,

Social Media 88

Social Media Media Resources Creativity 88

wiredPRworks

APRIL 27, 2021

2021 Podfest Master Class Tracks. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can.

Strategy 40

Strategy Case Study Marketing Energy 40

Contently - Strategy

JULY 22, 2021

“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. “We really want to grow this audio form of storytelling,” said Bennefield. Marriott just had to approach it differently.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Sword and the Script

SEPTEMBER 19, 2022

Nearly three-quarters of the 200 corporate communicators surveyed for an October 2021 report by Edelman say businesses are looking at comms in a new light. These findings echo last year’s JOTW Strategy Communication Survey, published in June of 2021.

Survey 81

Survey Corporate Communications Financial 81