PRSay

MARCH 19, 2020

As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios. It helps to give workers roles they can play in the crisis.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. Efficient marketing execution and measurement. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond.

Marketing 170

Marketing Employee Content Marketing Training 170

PRSay

OCTOBER 18, 2021

“Start with the outcomes in mind” and then “measure whether you’ve achieved them,” said Brown, the Navy’s chief of information. 14 virtual keynote session, “ Navigating Your Communication by Utilizing a Military Mindset ,” during ICON 2021. Filtering information and communicating during a crisis. Brown was one of four U.S.

Public Affairs 86

Public Affairs Communications Crisis Film 86

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Crisis Communications There were some serious PR blunders in 2020. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Barokas

OCTOBER 21, 2020

And how they might be applied to support the inevitable, important (and sure, dreaded) task of planning for 2021. So, how do these translate to communications success in 2021? Rewards should be measurable and impactful, but they may look different than your usual parameters. Let 2021 be a year of experimentation and new ideas.

System 88

System Viral Strategy Survey 88

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years.

Training 370

Training Media Training Reputation Crisis Communications 370

NewsWhip

APRIL 7, 2021

We measured both public and media reactions to the outcry throughout the month of March, gauging which stories and outlets were driving the most engagement to the news. . Brands that stepped up to the March Madness crisis. The post Accusations of sexism dominated the top March Madness stories in 2021 appeared first on Newswhip.

Sports 148

Sports Comparison Viral Crisis 148

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of good PR.

Policies 309

Policies Creativity Reputation Groups 309

Onclusive

JUNE 8, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. How you handle the crisis and turn around negative press makes all the difference.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. How you handle the crisis and turn around negative press makes all the difference.

Consumer 195

Consumer Brand Branding Media 195

Sword and the Script

APRIL 6, 2021

At the time, I remember thinking, as many did, that the crisis wouldn’t last much longer than perhaps June or July. SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. G2 names best media monitoring solutions for 2021. million in AI services in 2021. SEMrush goes IPO.

Media 106

Media SEO Analytics Analysis 106

Reputation Us

DECEMBER 2, 2021

Underscoring the value of reputation, boards of companies that have recently experienced a reputation crisis within the past two to three years are even more focused on reputation. During a crisis, while the reputation of the company is at stake, a board of directors has its own reputation to consider as well. This is changing.

Reputation 88

Reputation Crisis Government Corporate 88

Stephen Waddington

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. Its role was elevated within organisations as it supported crisis response and transformation. You could describe the industry's double-digit 2021 surge as opportunistic.

Publicity 149

Publicity Reputation Study Crisis 149

PRSay

NOVEMBER 10, 2022

Today in America, we face a crisis of incivility in society and in our public discourse. According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found.

Employee 154

Employee Crisis Reputation Creativity 154

Stephen Waddington

JULY 7, 2022

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. The research project by the PRCA Climate Misinformation Strategy Group reports that almost all respondents (96%) are advising their clients and colleagues on the climate crisis.

Leadership 111

Leadership Publicity Energy Crisis 111

Stephen Waddington

JANUARY 4, 2021

Here are the headlines and links to 15 trend reports for 2021. Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations.

Trends 155

Trends Technology Television Banking 155

NewsWhip

SEPTEMBER 21, 2023

Proactive versus reactive measurement In the world of communications, being reactive often means playing catch-up—and in the fast-paced digital age, that can mean falling behind for good. Prediction in action In the same way predictive analytics can help you foresee a potential crisis, they can also help you identify topics or nascent trends.

Analytics 88

Analytics Media Crisis Insurance 88

PRSay

JANUARY 14, 2022

It’s not like 2021 was a tunnel of love. Agencies must reevaluate success measurement with clients to better show value. Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world. Last year offered very few glory days.

Communications 164

Communications Trends Nonprofit Radio 164

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). ” Read more: The 2021 Creativity in PR Study by Provoke Media and Now Go Create. Read more: 2021 PR Media Report by Global Results Communications.

Creativity 96

Creativity Study Ethics Publicity 96

Stephen Waddington

AUGUST 31, 2020

Here are some of the issues that need to be front of mind as we head towards 2021. The outcome of trade talks won’t be known until mid-December Show up and demonstrate leadership - brave organisations will continue to be defined by the crisis Schools are back in the UK this week. We’ve worked with executive teams to engage employees.

Communications 125

Communications Crisis Leadership Sports 125

Reputation Us

NOVEMBER 15, 2021

It only takes one crisis to permanently harm your company’s image. The global top-fifty companies have nearly $11 trillion of intangible assets, according to the Howden “ Insuring the Invisible ,” report published by the insurance broker in April 2021. A reputational crisis can happen to any business of any size. Bodily injury.

Insurance 97

Insurance Insurance Exercises Reputation 97

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. The market for roles is booming as we learn to live with COVID-19.

Publicity 199

Publicity Government Crisis Employee 199

Stern + Associates

APRIL 13, 2023

Climate strategist, New York Times bestselling senior writer of “ Drawdown ,” and editor of “ All We Can Save: Truth, Courage, and Solutions for the Climate Crisis ” Katharine Wilkinson argues that it’s impossible to answer these questions without grounding them in the current and future realities of the planet we call home. What Can I Do?

Policies 94

Policies Energy Government Crisis 94

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis.

Media 162

Media Fashion Television Radio 162

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Issues from 2021 to carry-over. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Reputation Us

NOVEMBER 7, 2023

percent of all M&A deals announced during 2021 involved a leak. Creating a robust crisis communication plan is imperative. Mergers and acquisitions are notoriously leaked. According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 We’re here to help.

Reputation 78

Reputation Real Estate Internal International 78

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

McKinsey has already weathered reputation hits due to its role in the opioid crisis, but the news got worse in 2020. Let’s hope good old American inventiveness and business leadership will help us rebound in 2021. It was left to America’s governors to lead constituents through the crisis, and many proved up to the task.

Healthcare 379

Healthcare Reputation Mobile Conference 379

Stephen Waddington

JANUARY 19, 2021

It’s too early to predict the future of business and society but NYU Stern School of Business Stern Professor and serial entrepreneur Scott Galloway has made a good start in his new book Post Corona: From Crisis to Opportunity. But the impact of the crisis has been unequal. Eight weeks later it accounted for 27%.

Retail 113

Retail Crisis Education Airlines 113

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Most common comms measurement methods.

Survey 133

Survey Communications Measurement Internal 133

Reputation Us

MARCH 31, 2021

SACRAMENTO, CA, March 30, 2021 – The Western Bankers Association ( WBA) has updated and elevated its Incident Response Program (IRP) to address the steady increase in cyberattacks since the COVID19 pandemic. Crisis communications plan for data security incidents. Data security measures for prevention, detection and response.

Insurance 78

Insurance Insurance Banking Crisis Communications 78

NewsWhip

NOVEMBER 22, 2022

Analytics, hard data, and predictive insights are needed so that comms teams can measure what the media is saying about their brand and how the brand is being perceived by the public. It didn’t have a seat at the table, and measuring PR was considered a novel idea.” . Young states that this is because it’s a new concept. “20

Data 78

Data Analytics Measurement Technology 78

Maxim Behar

NOVEMBER 23, 2020

Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. How will the communication market develop in 2021? We have the so-called wording, the art of persuading in words, we know perfectly how to formulate the right users, how to convince them, and last but not least - how to measure the result.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83