PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Brand and business, company news, customer stories. The same can be done for measuring internal communications’ effectiveness. The good news: There are a lot of things you can measure.

Internal 187

Internal International Data Communications 187

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. Efficient marketing execution and measurement. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond.

Marketing 174

Marketing Employee Content Marketing Training 174

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of good PR.

Policies 309

Policies Creativity Reputation Groups 309

NewsWhip

APRIL 7, 2021

We measured both public and media reactions to the outcry throughout the month of March, gauging which stories and outlets were driving the most engagement to the news. . Brands that stepped up to the March Madness crisis. The public interest in the March Madness inequality conversation.

Sports 148

Sports Comparison Viral Crisis 148

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

APRIL 6, 2021

At the time, I remember thinking, as many did, that the crisis wouldn’t last much longer than perhaps June or July. SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. That is when one site links to your site – and doesn’t mention your brand by name. G2 names best media monitoring solutions for 2021.

Media 106

Media SEO Analytics Analysis 106

NewsWhip

SEPTEMBER 21, 2023

Proactive versus reactive measurement In the world of communications, being reactive often means playing catch-up—and in the fast-paced digital age, that can mean falling behind for good. Prediction in action In the same way predictive analytics can help you foresee a potential crisis, they can also help you identify topics or nascent trends.

Analytics 88

Analytics Media Crisis Insurance 88

Stephen Waddington

JANUARY 4, 2021

Here are the headlines and links to 15 trend reports for 2021. Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations.

Trends 155

Trends Technology Television Banking 155

PRSay

NOVEMBER 10, 2022

Today in America, we face a crisis of incivility in society and in our public discourse. According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Which acts of kindness would be a great fit for our corporate culture, our brand, our industry, our community?

Employee 154

Employee Crisis Reputation Creativity 154

PRSay

JANUARY 14, 2022

It’s not like 2021 was a tunnel of love. Agencies must reevaluate success measurement with clients to better show value. Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. Your brand and nonprofit can be that solution, but there’s a catch. Last year offered very few glory days.

Communications 164

Communications Trends Nonprofit Radio 164

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis.

Media 162

Media Fashion Television Radio 162

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. McKinsey has already weathered reputation hits due to its role in the opioid crisis, but the news got worse in 2020. Brand America. presidential election.

Healthcare 379

Healthcare Reputation Mobile Conference 379

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case can also help you demonstrate the value of PR and communications for your brand. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Tools 195

Reputation Us

NOVEMBER 15, 2021

It only takes one crisis to permanently harm your company’s image. The global top-fifty companies have nearly $11 trillion of intangible assets, according to the Howden “ Insuring the Invisible ,” report published by the insurance broker in April 2021. Loss of reputation is a big risk for any brand. Recognizing The Big Risk.

Insurance 97

Insurance Insurance Exercises Reputation 97

NewsWhip

NOVEMBER 22, 2022

In the 21st century, communications teams are responsible for so much more than just promoting a brand’s image. Analytics, hard data, and predictive insights are needed so that comms teams can measure what the media is saying about their brand and how the brand is being perceived by the public.

Data 78

Data Analytics Measurement Technology 78

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

JANUARY 19, 2021

It’s too early to predict the future of business and society but NYU Stern School of Business Stern Professor and serial entrepreneur Scott Galloway has made a good start in his new book Post Corona: From Crisis to Opportunity. But the impact of the crisis has been unequal. Eight weeks later it accounted for 27%.

Retail 113

Retail Crisis Education Airlines 113

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. July is Global Affairs Month at PRSA.

Local 133

Local Crisis Management Internal International 133

Stephen Waddington

SEPTEMBER 10, 2020

Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the moment starts with the same question about the market.

Agency 122

Agency Creativity Marketing Government 122

Maxim Behar

NOVEMBER 23, 2020

Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. How will the communication market develop in 2021? Just us, not them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Newsfile

OCTOBER 24, 2023

PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. Furthermore, when customers trust brands, they are 59% more likely to buy the brand’s products.

Communications 52

Communications How To Corporate Training 52

Ethical Voices

DECEMBER 12, 2022

How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. And I also lead our annual Brands in Motion Research. We’re focusing on purpose-driven brands. Let’s talk about the 2022 Brands in Motion report.

Ethics 74

Ethics Brand Branding Internal 74

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Don’t be that confusing brand or service. Measure. .

Healthcare 98

Healthcare Communications Measurement Resources 98

Reputation Us

DECEMBER 14, 2022

Following these actions in the near-term can help you enhance, protect and defend your company’s valuable reputation as you continue to evolve your brand. This can create a crisis management situation for your reputation. Loss of reputation is a real risk for any brand. Please read, provide feedback and/or circulate to others.

Reputation 78

Reputation Insurance Insurance Employee 78

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? Nearly three-quarters of the 200 corporate communicators surveyed for an October 2021 report by Edelman say businesses are looking at comms in a new light. These findings echo last year’s JOTW Strategy Communication Survey, published in June of 2021. 47% said “in-person company/team meetings.”.

Survey 81

Survey Corporate Communications Financial 81

Maxim Behar

DECEMBER 16, 2021

PR expert Maxim Behar and psychologist Mladen Vladimirov commented on the most googled names by Bulgarians for 2021, the discussion took place in the studio of "Bulgaria this morning", and focused on the likes of Kiril Petkov, Juliana Gani and the Covid vaccine. The media failed to create, to brand and accurately represent.

Google 52

Google Engineering Sports Comparison 52

NewsWhip

FEBRUARY 26, 2021

FEBRUARY 26, 2021. When brands are more trusted than media and other Trust Barometer findings. Tonia explains that the 2021 Edelman Trust Barometer indicates trust in government, media, and peers has declined. Tonia explains that the 2021 Edelman Trust Barometer indicates trust in government, media, and peers has declined.

Brand 78

Brand Branding Media Government 78

Shift Communications

FEBRUARY 8, 2022

2021 was a whirlwind year in terms of keeping up with events that shook our country. The cries from consumers for cultural awareness and DEI initiatives from brands was incredibly hard to navigate. . In the height of this, SHIFT polled consumers to see what they thought about brands statements. The findings?

Employee 78

Employee Leadership Consumer Internal 78

Critical Mention

JUNE 8, 2021

“We will continue to add features, functions and content that gives PR, corporate communications and marketing professionals a single unified platform from which to track, measure, share and grow their brands.”. Critical Mention has always been and will continue to be a ‘customer-first’ company.

Industry 78

Industry Radio Media Analytics 78

Critical Mention

AUGUST 7, 2020

Naming a Chief Technology Officer comes at a pivotal time for Critical Mention, as the company plans to follow the release of the Media Contact Database with several other exciting feature releases during the second half of 2020 and early 2021. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

PR in High Definition

JANUARY 26, 2022

We should celebrate the developments that have come out of this difficult period, taking what we have learned from a moment of crisis to put our best foot forward for our campaigns in 2022. A New Year is the perfect time to reconsider your comms campaigns and building your brand’s reputation. Investing in sustainable climate action.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 196

Marketing Content Marketing Data Social Media 196

Bianchi Biz Blog

APRIL 26, 2021

Electric cars continue to develop: Tesla is the absolute forerunner in this respect and is not leaving the traditional car brands in a good position. The UNGC confirmed its readmission in 2021. This is data that is not always easy to measure and obtain – so it’s best to start setting up the data gathering processes as soon as possible.

Automotive 96

Automotive Study Report Transportation 96

NewsWhip

APRIL 14, 2021

APRIL 9, 2021 | 12:30pm EST / 5:30pm GMT. P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. So we have our brand values, but I think that they manifest in the work that we do in very different ways. Watch webinar. Read transcript. Kate: Absolutely.

Analytics 78

Analytics Data Crisis Reputation 78