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State of The PR Industry: A Look Back at 2021

Onclusive

As we look back at 2021, here are some of the key insights we collected this year based on the polls conducted during our webinar series, which attracted thousands of communications professionals worldwide. Which PR agency services are most relevant to your business’ primary needs?

Industry 221
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The Best PR Agency Asset: Flawless Media Contact Lists

ImPRessions - Crenshaw Communications

For a PR agency team, few things are more important than having media contacts at the ready. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Media contacts aren’t magic….they’re

Agency 170
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Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Looking back, 2022 brought in the Year of the Tiger. See our blog for more details.).

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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. This is even more important for business buyers, where the selling cycle is longer, the product or service typically more costly, and the reputation ruboff more potent. How many “Great Resignation” stories did we see in 2021?

Trends 385
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2021 Solo PR Pro Premium Member Accomplishments

Solo PR Pro

2021 Solo PR Pro Premium member accomplishments. Several of our members chimed in to share what they are most proud of achieving in their business in 2021. The agency beat Atrium Health and another smaller comms firm to take top honors in the category for their work on a three-month campaign for Pat's Place Child Advocacy Center.

Banking 96
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A PR Storm Brews For Edelman

ImPRessions - Crenshaw Communications

.” Co-author Robert Brulle has fiercely criticized fossil-fuel companies for “efforts to greenwash their reputations and shift public opinion” and wants to shine a light on the role of PR agencies. The latest release is unveiled in lofty terms on the agency’s own website. Edelman under pressure.

Policies 309
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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. This work is critical to building a strong brand with a consistent message.

Training 195