PR in High Definition

DECEMBER 17, 2020

With vaccines preparing to be rolled out, 2021 is already starting to look more hopeful and ‘normality’ may actually start to return. Launching Reputation Shapers was most definitely a highlight for us – more on that below! must-read for any internal comms departments! The Firefly guide to shaping your reputation.

Reputation 133

Reputation Creativity Crisis Employee 133

Stephen Waddington

AUGUST 31, 2020

Here are some of the issues that need to be front of mind as we head towards 2021. Internally it will focus on the balance of home and office working. Agencies and in-house organisations in smaller organisations started to return to the office before the summer. The has already given rise to a series of new agencies and models.

Communications 125

Communications Crisis Leadership Sports 125

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. The market for roles is booming as we learn to live with COVID-19.

Publicity 199

Publicity Government Crisis Employee 199

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. billion to the UK economy (Public Relations and Communications Association, 2021). This data in each case has been collected by a third-party research agency. To build and enhance organisational reputation.

Publicity 167

Publicity Ethics Training Education 167

Stephen Waddington

NOVEMBER 11, 2020

As we head towards the end of the year it’s a good time to think about personal development and your personal development goals for 2021. To facilitate relationships and build trust with internal and external stakeholders and communities 6. To build and enhance organisational reputation 7. The key tab shows the key.

Tools 115

Tools Publicity Ethics Google 115

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Here are some observations on what we can expect in 2021. Gartner predicts that an “anywhere operations model will be vital for businesses to emerge successfully from COVID-19 ” in 2021. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital.

Trends 407

Trends Communications Employee Corporate 407

Sword and the Script

FEBRUARY 2, 2022

It raised $140 million in cash from an IPO in 2021. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. Onclusive named Manuel Moerbach as CEO in the wake of a PE-backed three-way merger with Kantar Reputation Intelligence and PRGloo. Semrush seems to be acquisitive and is well funded.

SEO 135

SEO Content Marketing Marketing Software 135

Stephen Waddington

JULY 15, 2020

The COVID-19 crisis has had a significant impact - both good and bad - on diversity, flexible working, talent, training and its reputation as a management function. My hunch is that the 2021 survey will tell a different story. Over the long term, automation, salaries, skills and the nature of practice itself are likely to be impacted.

Survey 159

Survey Policies Crisis Community 159

Sword and the Script

JULY 6, 2021

Can your agency bring big ideas and execute? The service will no longer be available as of August 1st 2021 [sic].” The announcement noted it’s “product roadmap will continue to move swiftly with releases in the second half of 2021, with new social content, design improvements and analytics expected.”. Give our services a try.

Pitching 90

Pitching Report Software Survey 90

Wadds Inc.

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. billion to the UK economy (Public Relations and Communications Association, 2021). This data in each case has been collected by a third-party research agency. To build and enhance organisational reputation.

Publicity 72

Publicity Ethics Training Education 72

Victorious PR

FEBRUARY 14, 2023

Working with a team to grow your business reputation requires trust and commitment from both parties. That way, your brand image, and reputation are visible as the leader in your industry. While working with a reputable PR team, you will be able to visualize the growth of your brand.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

Working with a team to grow your business reputation requires trust and commitment from both parties. That way, your brand image, and reputation are visible as the leader in your industry. While working with a reputable PR team, you will be able to visualize the growth of your brand.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

Working with a team to grow your business reputation requires trust and commitment from both parties. That way, your brand image, and reputation are visible as the leader in your industry. While working with a reputable PR team, you will be able to visualize the growth of your brand.

Brand 52

Brand Branding Reputation Employee 52

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. The UNGC confirmed its readmission in 2021.

Automotive 95

Automotive Study Report Transportation 95

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year.

Software 86

Software Pitching Internal International 86

Stephen Waddington

AUGUST 29, 2019

The candidates for CIPR President in 2021 have been announced. Member engagement What’s your motivation to stand as CIPR President for 2021? Professional development and practice The reputation of public relations is defined by the media and dodgy practice. I’m supporting long standing CIPR volunteer and trainer Mandy Pearse.

Meeting 96

Meeting Training Ethics Government 96

Flatiron Communications

MARCH 13, 2021

It’s been a long-time pet peeve of mine to observe how many reputable firms in the PR industry will accept clients whose business or advocacy goals raise ethical questions. Interestingly, it is often left to the communications teams — internal and agency — to both conceive and implement social good strategies.

Policies 36

Policies Agency Ethics Government 36

Buzzstream

MAY 16, 2024

For example, here’s a post I did for Ahrefs in 2021 that featured a link to Siege Media (where I worked at the time) in the author byline area. To succeed with guest blogging, you need to think like a marketer—or, better yet, like an agency. Sender reputation is essential these days with Google’s new email requirements.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. There’s no point in building a reputation if the startup is facing an existential threat. Clear and present AI “A renewed focus on and commitment to internal communications. ” ~ Carrie Eddins , Founder, The Blondepreneur 20. .”

Writing 194

Writing Communications Marketing B2B 194

5W PR

FEBRUARY 1, 2021

In the coming months, B2B companies will be seeing increasing use of several different PR trends, such as thought leadership, reputation management, and more. One big opportunity with written content that many B2B brands overlook is strategic internal linking. Validation from Third Parties. Thought Leadership.

B2B 88

B2B Trends Publicity Leadership 88

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem. On the PR agency side, the shrinking media pool has an obvious effect – it’s harder to secure the coverage our clients want.

Reputation 62

Reputation Media SEO Case Study 62

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” It finished the full year 2021 with $403 million in sales and was cash-flow positive. million on R&D in 2021, which works out to about 10% of revenue. HubSpot spent 18% of revenue in 2021 on R&D.

Software 121

Software Case Study Advertising Advertising 121

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

JANUARY 17, 2023

Meltwater has a reputation for an overly aggressive sales team. Blog: PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under Onclusive as a single PR tech company. Q&A: PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No.

Technology 94

Technology Software Resources Pitching 94

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. Tokenization is an issue.

Ethics 73

Ethics Brand Branding Internal 73

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Landis PR

SEPTEMBER 27, 2021

Yup, as of October 1st, yours truly is retiring as President of LCI, where I’ve been since founding this San Francisco-based integrated marketing communications agency in 1990. A seamless transition awaits as our agency is in extremely capable hands, with General Manager Sean Dowdall becoming our next President.

Agency 105

Agency Travel SEO Nonprofit 105

NewsWhip

JULY 29, 2021

JUNE 30, 2021 | 11:30am EST / 4:30pm GMT. Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Measuring brand reputation | Jump to text. Watch webinar. Read transcript.

Brand 78

Brand Branding Marketing Data 78

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. Like 2020 and 2021, 2022 will be a year of great uncertainty. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. billion ,” according to a new report from Burton-Taylor International Consulting. Source: Fend Off Reactionary Cuts ). Check out our services.

Survey 178

Survey Marketing B2B Study 178

NewsWhip

JUNE 23, 2021

JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Agency of the future | Jump to text. And Zach, I think it’d be good to learn more about yourself, your role, the insights team at Kivvit, as well as getting a sense really of what his concept of the agency of the future means for you and for Kivvit. Watch webinar. Read transcript.

Data 78

Data Media Analytics Energy 78

Victorious PR

FEBRUARY 22, 2023

We have a PROVEN FRAMEWORK that we use for EVERY client to build up their reputation so that they can get into those A-list publications. It isn’t fair that the industry is gate-kept by traditional PR agencies. Our clients have been featured in Entrepreneur, Forbes, Inc., Inman, LA Weekly, NY Weekly, and so much more. See my point?

Publicity 52

Publicity Video Pitching Google 52

Buzzstream

NOVEMBER 10, 2020

Always ensure you use a reputable source that is as unbiased as possible. Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. Keep an eye out for breaking stories.

Pitching 164

Pitching Writing Digital PR How To 164

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. He is the 2022 PRSA international assembly delegate.

Local 133

Local Crisis Management Internal International 133

Buzzstream

MAY 25, 2021

For our 2021 State of Link Building Report , we decided to delve deeper into content-led link building as a tactic to try and uncover as many insights as possible. Having said that, we’ve had a lot of success with this format at Aira and it’s one that appears to be gaining traction amongst agencies and in-house teams.

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Infographics Data Blogging Mobile 160