Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. Social ad spend skyrocketed in Q4 2020.

Social Media 118

Social Media Trends Media YouTube 118

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. She is the Managing Director of Five in a Boat , an independent strategic communications consultancy.

Crisis Management 88

Crisis Management Print Ethics Local 88

NewsWhip

MARCH 31, 2021

MARCH 26, 2021. What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

NewsWhip

MARCH 24, 2022

He’s back again this year, but this time around that famous mustache has led to some big deals with brands off the court. In June of 2021 the Supreme Court ruled that student athletes were now allowed to be compensated for their names, images, and likeness (NIL), which the NCAA had previously restricted.

Brand 148

Brand Branding Instagram Sports 148

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Issues from 2021 to carry-over.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. I love the moon.

B2B 139

B2B Brand Branding B2C 139

Prohibition

JUNE 28, 2023

With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity.

Fashion 62

Fashion Brand Branding Case Study 62

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Stephen Waddington, 16 June 2021, [link] National AI Strategy, UK Government, 22 September 2021, [link] Build Back Better: our plan for growth, UK Government, 3 March 2021, [link].

Publicity 128

Publicity Government Guidelines Facebook 128

PR 20/20

JANUARY 14, 2021

Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. Descript : We decided to launch a podcast for the Marketing AI Institute in 2021, and this was entirely new territory for our team. Disclaimer: There are so many tools we loved in 2020, but these are just a few of our favorites.

Technology 65

Technology Marketing Tools Google 65

NewsWhip

MAY 12, 2021

MAY 7, 2021 | 11:30am EST / 4:30pm GMT. How PepsiCo’s Creators League transforms trends into brand activations. Every successful creative campaign is powered by insight. How the in-house creative team collaborates | 5:04-5:26. Turning insights into brand content | 8:18-9:58. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. That is fair and right. The closing date for responses is 1 June 2022.

Marketing 78

Marketing Government Sports Advertising 78

Mindful Marketing

MARCH 3, 2024

.” The suggestion, which was at least somewhat serious, received brief consideration from the group before dismissing it as too edgy and risky for branding. Advertising is one of the world’s most pervasive and influential forms of communication. In short: Profanity-laced promotion is not sustainable.

Marketing 100

Marketing Healthcare Study Advertising 100

Maxim Behar

JANUARY 24, 2022

He was recognized as one of "The 10 Most Influential Media Leaders of 2021" and his influential story made it to the cover. For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Prohibition

AUGUST 25, 2021

So far in 2021 , 86% of businesses use video as a marketing tool, an increase from 85% in 2020. By using video, you can engage your audience in a creative way, share key messages, promote a new product and increase brand awareness. Video marketing is a powerful tool that has the ability to inform, entertain and engage audiences.

Video 105

Video YouTube Instagram LinkedIn 105

Sword and the Script

MARCH 7, 2023

There are a handful of ad tech companies that provide this form of advertising – a gas stations aren’t the only place that host it. million, up 9% from 2021 and 15% growth YoY on a constant currency basis.” million in 2021. million in Q4 2021. million in Q4 2021. million in [the] fiscal year 2021.”

Software 126

Software Analytics Technology Video 126

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. July is Global Affairs Month at PRSA.

Local 133

Local Crisis Management Internal International 133

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Social Media 62

Social Media Trends Consumer Video 62

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 86

Social Media Media Mobile SEO 86

Prohibition

FEBRUARY 2, 2023

We can, but it takes work, strategic and creative thinking, and commitment – which we can support with. update came out on April 26th, 2021 to all Apple users – the effects of the update didn’t start to show their true colours until later that spring (when more Apple device users did the update). The IoS 14.5 The IoS 14.5

Social Media 62

Social Media Media Advertising Advertising 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Trends 62

Trends Social Media Consumer Video 62

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Shift Communications

APRIL 13, 2022

Brands today are built on social. All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? But since everyone is doing it or trying to, its content and creative needs to be distinct. What hasn’t?

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Konnect Agency

NOVEMBER 9, 2021

As the end of the year quickly approaches, brands are vigorously planning holiday campaigns, promotions, and any other efforts to finish out 2021 strong. These strategies may include incremental digital ads, brand partnerships, events, and influencer campaigns. Providing Clear Creative Guidelines.

Creativity 59

Creativity Analytics Guidelines Agency 59

Contently - Strategy

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Video is now the main way people consume content online. Incentivize them with gift cards and other rewards.

Video 132

Video Strategy Marketing Instagram 132

Stern + Associates

FEBRUARY 4, 2022

In 2021, marketers in the U.S. are expected to spend more than $20 billion on social media advertising. Your brand must be present on social media, but it can’t “just be.” Fusing creativity with strategy, she crafts compelling, award-winning copy proven to reach and resonate with the right audiences in the most impactful ways.

Social Media 62

Social Media Strategy Media Nonprofit 62

Landis PR

DECEMBER 4, 2023

billion in 2021. Machine vs. Man: Does AI Efficiency Trump Human Creativity? No matter how powerful or disruptive it may be, generative AI simply cannot carry out the strategic thinking, creativity, real-world experience and authenticity that content marketing requires in order to be successfully implemented.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Her podcast, Growing Social Now, launched in 2021. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. If you want to learn more, I encourage you to join us for the MAICON 2021 virtual experience Sept.

Financial 98

Financial Conference Agency Resources 98

Prohibition

NOVEMBER 5, 2021

Paid social refers to anything on social media that is influenced by advertising revenue and is sponsored by a company. In other words, advertising or sponsored posts that companies pay a social media network to broadcast to audiences other than their own followers. Increasing revenue through opportunities and growth and advertising.

Social Media 62

Social Media Media Advertising Advertising 62

Konnect Agency

DECEMBER 8, 2021

In fact, in 2021, $153.7 A well-developed paid social conversion campaign consists of a full campaign strategy to increase awareness of your brand, showcase your industry expertise, and expand viewers’ product knowledge — which can all lead to an increased likelihood of sales. billion by 2025.

Social Media 59

Social Media Agency Media Pinterest 59

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Now everything is PR, communications, and management.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. What are agency partnerships? At first, it was great.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. trillion level college debt is projected to reach in 2021, but no one company can be expected to do it alone.

Education 126

Education Financial Transportation Engineering 126

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Doctor Spin

APRIL 17, 2023

2021, September 8). 2021, August 11). This policy encourages customers to try products without fear of commitment and builds trust with the brand. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others.

Strategy 52

Strategy Customer Service Airlines Hotels 52