Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix.

Strategy 418

Strategy Media Advertising Advertising 418

Cision

NOVEMBER 3, 2020

How the public is consuming and engaging with election information on social media, according to our friends at Falcon.io.

Consumer 175

Consumer Social Media Publicity Media 175

5W PR

AUGUST 28, 2020

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers. Employ Hashtags. Publish Accurate and Relatable Content.

Media 103

Media Exercises Study Social Media 103

Prohibition

JANUARY 24, 2020

Social media advances at an incredibly rapid rate. However, here at Prohibition it is our job to stay on top of what’s new, and to make your life easier, so we’ve consulted our talented team of consultants, and come up with the absolute must-do trends of 2020. Prohibition’s social media trends in more detail.

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

JANUARY 24, 2020

Social media advances at an incredibly rapid rate. However, here at Prohibition it is our job to stay on top of what’s new, and to make your life easier, so we’ve consulted our talented team of consultants, and come up with the absolute must-do trends of 2020. Prohibition’s social media trends in more detail.

Social Media 62

Social Media Trends Media Instagram 62

Mindful Marketing

JUNE 19, 2021

Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers? From 2016 to 2020, revenue from influencer marketing leapt from $1.7 From 2016 to 2020, revenue from influencer marketing leapt from $1.7 billion to $9.7

Social Media 81

Social Media Media Fashion Instagram 81

Barokas

DECEMBER 19, 2019

Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent. The post PR and Marketing Predictions for 2020 appeared first on Barokas Communications.

Marketing 78

Marketing Employee Trends Study 78

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Never fear!

Social Media 62

Social Media Trends Marketing Viral 62

Karen Freberg

DECEMBER 18, 2019

Can you believe 2020 is going to be here in just a few days?! This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. What am I doing for 2020?

Social Media 52

Social Media Media Video Course 52

Critical Mention

NOVEMBER 18, 2019

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. The additional reach brought by media mentions can be highly beneficial. Increase your Credibility Level.

Viral 70

Viral Radio Media Sports 70

Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 106

Report Publicity Marketing Pitching 106

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. The average consumer’s attention span is short. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. Long-winded promotional copy and “swipe to learn more!”

Video 148

Video Brand Branding Instagram 148

Onclusive

JUNE 17, 2020

Consumers are growing tired of paid media. In fact, research shows that paid media channels have been declining in trustworthiness and credibility for years. Additionally, traditional media outlets are getting more complicated and cumbersome to navigate. We will also be hosting a webinar on this topic on June 25th, 2020.

Strategy 273

Strategy Media Television Content Marketing 273

Flack's Revenge

OCTOBER 15, 2020

The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. The attention for this story might not be surprising since it involves media and big tech. It led to a lot of comments and chatter on social media, and teeth gnashing about the state and future of media and PR.

Leadership 282

Leadership Social Media Trends Facebook 282

Burrelles Fresh Ideas

MARCH 19, 2024

decrease in airfares compared to January 2023 and a 3% drop from pre-pandemic levels in January 2020. This downward trend in travel costs is particularly noteworthy amidst the rising prices across various sectors, with average consumer prices seeing a 3.1% since last year. year-over-year increase through January.

Travel 92

Travel Trends Tourism Transportation 92

Stern + Associates

NOVEMBER 13, 2023

Compounded by a 24/7 news cycle dominated by social media platforms (where nuance simply doesn’t exist and the demand to take a stand is instantaneous), political and social issues have grown even more front-and-center when it comes to executive communications.

Trends 117

Trends Communications Conference Leadership 117

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Doctor Spin

JANUARY 7, 2024

[link] Instead, new “societal pillars” must be born out of the rubble: a new form of independent news media based on trust (not clicks or ideology) and a new form of successful organisations based on transparency (not avoidance or exploitation). Please support my PR blog by sharing it with other communication professionals.

Interviews 59

Interviews Media eBook Journalism 59

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Spend Survey by Gartner. Budgets fell modestly this year from 11.2%

Marketing 66

Marketing Survey Study B2B 66

5W PR

FEBRUARY 17, 2021

For today’s marketers, it’s figuring out what the next big consumer trend will be. The “born” trendspotters are social marketers. They’re used to analyzing social media data and talking to customers. Because social media is so popular, that is the ideal place to look. What topics are they absorbed with?

Consumer 97

Consumer Trends Viral Survey 97

5W PR

FEBRUARY 9, 2023

This change to the social media platform will alter the way that users are able to access the commerce capabilities of the app. According to Meta , the behavior patterns of consumers showed that many users preferred to see short-form video content on the platform, such as Reels, over making purchases.

Instagram 88

Instagram Facebook Consumer Company 88

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. However, there has been a decline in this number by about 70% in 2020.

Marketing 106

Marketing Newspapers Print Local 106

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

SEPTEMBER 7, 2021

The company was acquired by the SEO tool SEMrush in late 2020. The company was publicly traded on the Australian Stock exchange and did $120 million in sales in 2020. These include Pulsar, which is a social media monitoring tool and Vuelio an all-in-one PR software tool based in the UK. PRgloo social media.

Software 89

Software Print Tools SEO 89

Sword and the Script

APRIL 6, 2021

The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. According to the announcement, Linkfluence earned about $20 million in sales in 2020. Articles, blog posts and content picks.

Media 106

Media SEO Analytics Analysis 106

Stephen Waddington

JULY 6, 2020

Ofcom released a new report on consumer internet usage last week. The Ofcom Online Nation report shows that in April 2020, during the height of the coronavirus lockdown, UK adults spent a daily average of four hours and two minutes online. It’s up on September last year but only by 30 minutes. Follow this link to check it out.

Report 130

Report Video Television Trends 130

Critical Mention

NOVEMBER 7, 2019

.” How Effective is Earned Media in PR? Ninety-two percent of consumers say they trust earned media over purely promotional content – via iScribblers. “Earned media continues to be very effective, especially since we are always connected via social media. ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

Shift Communications

JANUARY 12, 2022

By Taylor Gallagher, Account Director, Consumer. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand.

Brand 88

Brand Branding Consumer Social Media 88

Mindful Marketing

AUGUST 27, 2022

In the mid-1990s, alcohol consumption in Japan averaged over 26 gallons per person — a number that by 2020 dropped by about a third. ” Given that in many countries, alcohol advertising is commonplace – on television, in magazines, and on billboards – why have many taken issue with Sake Viva on social media? .”

Advertising 82

Advertising Advertising Government Consumer 82

Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. times Klear’s revenue in 2020. It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. . >>> Looking for a B2B tech PR with expertise and execution?

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ?

Survey 98

Survey Industry Leadership Study 98

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. 2020 isn’t off to the best start either.

Training 97

Training Brand Branding Fashion 97

PRSay

MAY 10, 2018

With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. We tapped 400 leading micro-influencers in the United States, each with at least 25,000 followers on social media, to get their feedback on the state of the industry.

Brand 126

Brand Branding Guidelines Creativity 126

PR in High Definition

JANUARY 26, 2022

Although, that light is not the ‘normal’ pace of business as we experienced it pre-2020, nor should it be. As consumers and investors alike increasingly value strong action when it comes to the environment, brands can no longer afford to announce a climate target and call it a day. Navigating the waves of social media regulation.

Guidelines 62

Guidelines Employee Social Media Reputation 62

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. There are now many more influencers thanks to the Internet and social media. 2020 was the year we embrace the Internet.

Small Business 213

Small Business Fashion Groups Local 213

The Hoffman Agency

AUGUST 19, 2020

It was such a success — in no small part due to the huge media and social awareness raised by the tone of its launch — that in 2020 employees shared a £7m windfall in bonuses after Greggs enjoyed a ‘phenomenal year,’ fuelled by the vegan sausage roll. Reaching your brand’s customers with comedy.

Consumer 36

Consumer Brand Branding Marketing 36