PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In How are they consumed and by who? Show… then tell.

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Conference Communications Storytelling Social Media 113

Solo PR Pro

MAY 21, 2019

The Leadercast speakers tailored their talks to 2019’s theme, Leading Healthy Teams, providing actionable information that applies to those of us with teams of one and beyond. The post Leading Healthy Teams: Lessons from Leadercast 2019 for Solo PR Pros appeared first on Solo PR Pro. Here are the highlights. We can't afford culture.

Leadership 55

Leadership Employee Airlines Construction 55

Sword and the Script

JUNE 30, 2021

Shel Holtz , Director of Internal Communications, WEBCOR Builders and Co-Host of the For Immediate Release podcast. Blog: What Does “Storytelling” Mean to You? 2019 JOTW Communications Survey. Presentation: The 2019 JOTW Communications Survey. Michael Smart , CEO, Michael SMART PR , LLC. Blog: Code of PR Ethics?

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Survey Communications Ethics Measurement 120

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 10) “Write and create content for internal and external audiences about my company.”. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”.

Employee 148

Employee Print Writing Survey 148

PRSay

SEPTEMBER 13, 2018

This year will mark the 10th time in the last 11 years I will attend the PRSA International Conference (ICON), what many people including myself consider to be the top PR industry conference. to discuss Facebook Live 365: What we learned in a year of digital storytelling. 8 at 11:45 a.m.

Conference 81

Conference Internal International Creativity 81

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. We’ve also found that an earned media management strategy works best when you designate a leader, a strategist, a storyteller and an analyst. Are you looking to track your earned media in a way that’s easier and more efficient?

Media 101

Media Storytelling System Technology 101

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Keynote speakers from 2019 included the likes of actor Henry Rollins and Content Marketing Institute’s Robert Rose. As you’ll see from the 2019 agenda , this one goes deep on SEO, diving into topics like link building and local ranking opportunities. 2020 TBA (September 3 - 6, 2019 | Boston, MA).

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Conference Marketing Case Study Content Marketing 97

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> And Why You Should Now.

Web 60

Web Internal International Storytelling 60

Mindful Marketing

MARCH 12, 2021

However, there also are so many inspiring stories to tell of real-life heroes from underrepresented people groups, such as those shared in Hidden Figures , The Boy Who Harnessed The Wind , and a Ballerina’s Tale —a documentary about Misty Copeland, the first black female principal dancer of a major international ballet company.

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Film Television Examples Analysis 74

PR 20/20

JUNE 25, 2019

Internal communications and events. Storytelling with the Cognitive Content Hub™. PR 20/20’s team of strategists, technologists, and storytellers employ an in-depth strategic framework that marries human and artificial intelligence to grow businesses through content marketing: The Cognitive Content Hub™. Change management.

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Marketing Storytelling Technology Community 52

The Hoffman Agency

MARCH 22, 2019

We achieved an all-time high of 11,982 international visitors, a 26 percent increase from 2016. Fast forward to 2019, we’re happy to be able to continue telling amazing stories for THAIFEX-World of Food Asia, and we’re humbled to be recognised for our work in last year’s trade show. We are extremely honoured to be part of it once more.

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Trade Shows Storytelling B2B Conference 28

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Internal comms takes center comms stage in hybrid work. CISOs turn to comms pros for comms help.

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Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Clear and present AI “A renewed focus on and commitment to internal communications.

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Writing Communications Marketing B2B 192

Sword and the Script

MAY 26, 2020

The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019. That’s up from 68% in 2019 and 51% in 2018. One respondent defined storytelling as “Developing a narrative arc with strong, relatable characters who live their values and make a difference.”

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Survey Measurement Public Affairs Storytelling 119

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti Temple Rocks is the author of I’m Not Done : It’s Time to Talk About Ageism in the Workplace.

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Corporate Leadership Advertising Advertising 274

PRSay

AUGUST 14, 2019

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Then there’s the specific technical skills of media relations and internal communications. Internal communications can be challenging at large companies. And all those things come into play at an agency.

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Internal International Conference Public Affairs 66

NewsWhip

OCTOBER 18, 2019

Engagements to Houston Rockets Coverage in 2019. Most of the news focused on the consequences of Morey’s tweets, with coverage accentuating China’s responses and ESPN’s internal memo informing staff how to write about the incident. Katherine is a Content Strategist working at the confluence of journalism + marketing.

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Crisis Crisis Management Facebook Social Media 12

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020.

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Survey Marketing B2B Study 176

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. 2) SocialChorus has new integrations to Microsoft for internal comms. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett.

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Pitching Instagram Survey Data 78

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. The 2019 JOTW Communications Survey polled 223 communications and public relations (PR) professionals. Media relations is hard and getting harder.

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Survey Media Relations Media Ethics 377

Stephen Waddington

JULY 28, 2019

Journalists score high in hard skills such as news, content generation, storytelling and media relations; and soft skills such as empathy, presentation and network. In my experience as an employer, journalists have to work hard to learn client management and internal engagement skills. There are lots of transferable skills.

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Journalism Publicity Crisis Management Training 74

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. How can they do that?

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Marketing Content Marketing Advertising Advertising 100

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

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Google Data Government Social Media 119

NewsWhip

DECEMBER 5, 2019

Rometty, International Business Machines (IBM) Corporation. If you want to see how diversity and inclusion is talked about in 2019 you can read our full report here. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling. Mooney, KeyBank.

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Pharmaceuticals Corporate Energy Nonprofit 78

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. Include hyperlinks within your press release to drive traffic back to key landing pages.

Local 80

Local Storytelling Infographics Resources 80

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% That’s up from 17 interactions in 2019. Effective storytelling improves valuations. Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable. to approximately $5.5 billion in 2021

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B2B Marketing Survey Software 116

Stern + Associates

JANUARY 6, 2022

An inspiring and uplifting storyteller who has mastered the art of competitive strategy, he devotes much of his time and energy off the court to turning athletes into future leaders with a philosophy of “ Teach. As Harvard’s all-time winningest basketball coach , Tommy Amaker is an expert at driving performance outcomes.

Leadership 62

Leadership Policies Engineering Technology 62

Stern + Associates

FEBRUARY 9, 2023

Even before she broke ground as a scientist who has been named one of BBC’s Top 100 Women of 2019 and one of Newsweek’s America’s Greatest Disruptors , she broke the rules of what it meant to be an obedient daughter and, later, an obedient wife to pursue her own daring dream.

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Engineering Biotechnology Leadership Technology 62

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Seventy-five percent of marketers drive better ROI when they use visuals with their content, according to a joint study we did with Libris in 2019. Once the coronavirus hit, that all changed. healthcare system.

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Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Seventy-five percent of marketers drive better ROI when they use visuals with their content, according to a joint study we did with Libris in 2019. Once the coronavirus hit, that all changed. healthcare system.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Sword and the Script

DECEMBER 18, 2018

And, the storytelling. But PR pros have ALWAYS been storytellers. If you could have an all-expenses paid free pass to a single industry marketing event it would be… the PRSA International conference. * * *. Even with all the technology and social media, etc., you still need to be able to build relationships. Photo: Pixabay.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

PRSay

FEBRUARY 12, 2021

4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. In February 2019, he donated $10 million to Columbia Journalism School, to launch a new center for journalism ethics and security.

Ethics 170

Ethics Communications Nonprofit Journalism 170

Contently - Strategy

JANUARY 2, 2019

I’ve been told that at the end of the Q&A, I promised I’d answer some of the outstanding questions in my first Ask a Content Strategist column for 2019. Recently, we combined that user-generated data with internal data to create a badass freelance rates calculator so you can easily see what to charge for future projects.

Case Study 85

Case Study Content Marketing Strategy Facebook 85

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He’s also an inspiring storyteller and author. Jonathan Hill hit reply when he received my letter a couple of weeks ago.

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Tools Insurance Insurance Handbook 69

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Podcasts are great for the delivery of credible information and analysis, and storytelling. Rethinking internal and external comms. This underscores the need for a robust digital presence. Luciana Lima | Vila Galé Hotels.

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Marketing Employee Content Marketing Training 168