Communications Conversations

JUNE 25, 2019

Yesterday, I presented at what is becoming an annual event for Minnesota PRSA–it’s digital storytelling workshop. Specifically, I talked about eight social media trends you should be paying attention to for the rest of 2019. 8 Social Media Trends to Watch for the Rest of 2019 from Arik Hanson.

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Social Media Trends Case Study Media 107

PRSay

FEBRUARY 14, 2019

” This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. “Thought leader” — as Matt of Superior, Colo., puts it, “Thoughts aren’t ranked or scored.” Paul of Ann Arbor, Mich., says, “If you follow a thought leader, you’re not much of a thinker.”

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Critical Mention

NOVEMBER 9, 2018

In 2019, analytics will continue to drive brand storytelling, control and promotion. In 2019, we’re expecting to see a break in the downpour of highly-branded content as it transforms into more authentic content. In 2019 those who invest social listening will be rewarded. Returning to authenticity. Social listening.

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Trends Social Media YouTube Storytelling 106

Deirdre Breakenridge

JANUARY 7, 2019

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. Once again, you’ve published a resource that will guide many in their communication in 2019 and beyond!

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5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. In 2019, beauty brands will win by: Creating online meets offline brand experiences. In 2019, the widest nets won’t necessarily retain the most fish.

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Contently - Strategy

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. If you’re looking for a reason to be optimistic about content marketing, it’s the fact that more people with the special combination of storytelling skills and business savvy like Margaret are now in charge of major marketing.

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5W PR

OCTOBER 3, 2018

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. The post Get real: VR vs AR vs Mixed Reality in 2019 appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Virtual Reality (VR).

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PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. The closest comps are my 2019 TED Talk and my 2012 memoir, “ How to Be Black.” There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay.

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Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. Do you have a strong story and storytellers? Post and image originally appeared in the WTIA blog, January 8 2019.

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wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. keynotespeaker #socialmediastrategy #socialmediamarketing #socialmedia #storyteller #storytelling #B2Bstorytelling #corporatetraining #digitalmarketing Keytodms.

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5W PR

DECEMBER 21, 2018

But nothing works better, especially in today’s social media dominated marketplace of ideas, than good storytelling. The post 4 PR Components to Consider When Creating Your 2019 Content Calendar appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. It goes beyond the truism that people remember stories better.

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Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? If your client does business online to any degree and does not recognize the value of having a prepared response, make 2019 the year you convince them. Voice Search / AI. using these devices.

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Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Meeker calls out the use of edited and curated images as a means of storytelling. I’ve read all 300+ pages and summarised the stuff you need to know. I’ve no idea if Mary Meeker has ever been to Middlesbrough, the post-industrial town in North Yorkshire, but I doubt it.

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Onclusive

JANUARY 16, 2019

Here are five key takeaways from the conference to kick off your 2019 communications and marketing strategy: 1. Performance Storytelling integrates both analytics and creativity. Instead of publishing repetitive press releases and campaigns built on gut-instinct, the Growth PR era is fueled by data-driven, iterative storytelling.

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PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Unsure of whether your team is strong enough at storytelling?

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Publicity Storytelling Instagram Pitching 146

Landis PR

SEPTEMBER 7, 2021

The 2019 Pew Research Center report on social media use in the United States showed that 72 percent of American adults use some form of social media. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Fast forward to today.

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PRSay

FEBRUARY 11, 2019

However, when she does get to her inbox, she goes straight for her favorite e-newsletters — which aren’t limited in subject matter to marketing and storytelling. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. Recruiting Brainfood — WorkShape.io

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Solo PR Pro

MAY 21, 2019

The Leadercast speakers tailored their talks to 2019’s theme, Leading Healthy Teams, providing actionable information that applies to those of us with teams of one and beyond. The post Leading Healthy Teams: Lessons from Leadercast 2019 for Solo PR Pros appeared first on Solo PR Pro. Here are the highlights. We can't afford culture.

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PRSay

FEBRUARY 19, 2019

This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. Wouldn’t you rather be the person who actually finished the project you’re dreaming about, rather than the one who talks about ‘always having wanted to?’”.

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Writing Storytelling Blogging Strategy 101

Solo PR Pro

APRIL 2, 2019

For agencies, the key components of successful content marketing are storytelling and community-building. The post Highlights from the Content Marketing Institute 2019 Benchmarks and Trends Report appeared first on Solo PR Pro. Tell your agency’s story by showing who you are and how you work. Photo Credit: Kanda Euatham.

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NewsWhip

FEBRUARY 19, 2020

To recap, in 2019, both Gucci and Prada were in hot water for designs that evoked blackface. Engagements to major racially-charged crises in 2019. The first six months of 2019 saw Gucci, Katy Perry, and Prada brush with blackface in their designs, and just in time for Black History Month, Adidas served up an all-white shoe.

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PRSay

FEBRUARY 26, 2019

This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. Approach improvised remarks with a three-part structure: State the problem, describe the solution and then summarize its benefits. Greg Beaubien is a frequent contributor to PRSA’s publications.

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Publicity Journalism Storytelling Survey 117

Deirdre Breakenridge

MARCH 5, 2019

News releases and their place in 2019. How important is multimedia storytelling (video, design and photography)? Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? What are the key skills communicators should have and where are they learning these skills?

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Communications Analytics Social Media Media Training 208

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling. Podcasts are mainstream.

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Sword and the Script

JUNE 25, 2020

Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

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Survey Communications Public Affairs Ethics 78

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

As an industry, ad tech saw considerable change in 2019. Savvy PR pros took advantage of the storytelling opportunities, inserting a client point of view on large issues and building thought capital to distinguish them from competitors. Supply path optimization or “SPO” might be the buzziest ad tech acronym of 2019.

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Privacy Advertising Advertising Data 156

Barokas

JANUARY 9, 2020

In early 2019, I wonder if anyone accurately forecasted the chaos that ensued with high profile unicorns such as WeWork. Most of us in this field are passionate storytellers. We must remember that storytelling is ultimately about revealing truths. Our profession has clearly not done itself any favors.

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Ethics Storytelling Reputation Blogging 78

NewsWhip

DECEMBER 19, 2019

As we close out 2019, we wanted to take a look at what trends are going to be a focus for content strategists in 2020. Taking stock of what worked and what didn’t in 2019 will help set goals for both campaigns and the larger strategy as a whole. Content as a priority, not a one-off campaign. Not getting any engagement on Facebook?

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Strategy Trends Storytelling Journalism 103

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

There are real opportunities for hybrid providers to promote their advantages through creative storytelling. 2019 saw noteworthy instances of consolidation among top players, including IBM, VMWare, Microsoft and others. Privacy concerns drive open source cloud. A pause in consolidation?

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Trends Privacy Technology Data 182

NewsWhip

OCTOBER 30, 2019

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? Coverage of pharmaceutical companies has remained pretty consistent in the past few years, but engagement is lower in 2019. Email Katherine via katherine.ellis@newswhip.com.

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PRSay

FEBRUARY 12, 2019

This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. This strategy also helps when you meet someone for the first time in a social setting. Know your boundaries, so “you’re not paralyzed agonizing over whether you’re willing to confide something or not.”.

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NewsWhip

SEPTEMBER 5, 2019

Engagements to Web Content for Holidays in 2019. In 2019, it hit 2 million engagements in the span of four days this August. Engagements to pumpkin spice content in 2019. Engagements to Halloween content in 2019. Engagements to Christmas content in 2019. Not even late July, either.

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PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In How are they consumed and by who? Synthesize the complex.

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Conference Communications Storytelling Social Media 102

Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. When it comes to smart marketing, every dollar matters – and you want to ensure that you’re getting the most bang for your conference buck.

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Communications Conversations

JUNE 18, 2020

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. million who used the app in March 2019. The stats back it up.

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Social Media Customer Service Marketing Pinterest 88

Stern + Associates

OCTOBER 10, 2023

Finding Meaning in Work to Reclaim Stolen Focus In “Stolen Focus,” Hari, a gifted storyteller, describes his journey around the world, interviewing leading experts on attention and focus – and the surprising explanations he discovered. “I He returned to the TED stage in 2019 with a gripping presentation on anxiety and depression.

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The Hoffman Agency

DECEMBER 18, 2019

2019 has been a year full of growth and change for The Hoffman Agency, and we’re looking forward to another year chock-full of quality storytelling and PR problem solving. Happy Holidays from our family to yours; we’ll see you in 2020!

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