Bianchi Biz Blog

MAY 6, 2024

Can you tell us what types of stories, trends or issues are on your radar now? I joined my university’s newspaper as a reporter in 2018. What advice do you have for PR people that want to pitch you? I appreciate interview proposals and prepared written statements regarding trending topics in the trucking space.

Meeting 88

Meeting Media Pitching Newspapers 88

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 89

Pitching Report Software Survey 89

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104

Landis PR

MAY 30, 2023

According to the latest data from the Bureau of Labor Statistics, the number of working journalists has decreased by more than 20% since 2018, with many newsrooms experiencing significant layoffs. This trend is not limited to major media outlets. Local newsrooms are also experiencing reductions in staff.

Healthcare 52

Healthcare Media Pitching Local 52

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ).

Media Relations 173

Media Relations Media Pitching Survey 173

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. The trend is moving in this direction.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Bianchi Biz Blog

APRIL 19, 2021

Can you tell us what types of stories, trends or issues are on your radar now? In 2018, I co-authored a project on the nation’s pedestrian safety crisis. I love stories on business trends. What advice do you have for PR people that want to pitch you? In general, please don’t send numerous emails about the same pitch.

Report 84

Report Meeting Automotive Media 84

Bianchi Biz Blog

MAY 8, 2023

Can you tell us what types of stories, trends or issues are on your radar now? My first jobs after college were in radio production (both news and entertainment), and I eventually became a radio reporter at WGBH in Boston covering education in 2018. What advice do you have for PR people that want to pitch you?

Automotive 84

Automotive Report Meeting Radio 84

Flatiron Communications

JANUARY 11, 2018

For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago. The quality of the pitch itself has degraded over the last few years. When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. PR should be taking a close look at the content that’s trending.

Survey 103

Survey Report Media B2B 103

ImPRessions - Crenshaw Communications

MAY 4, 2018

But it’s time to add, update, and amplify for the 2018 season. Most importantly, the sector trends and business challenges can help guide your early career steps and inform where you choose to dedicate those early years. Talk to everyone. Networking isn’t only about getting interviews.

How To 189

How To Nonprofit Interviews Privacy 189

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. There’s a lot of competition and everything isn’t a pitch. PR pitches reporters because they work for a publication with an audience. Your pitches will be better because you experience the thrills, let-downs, and mundane aspects of publishing. Be more strategic.

Media Relations 113

Media Relations Media Survey Pitching 113

Bianchi Biz Blog

OCTOBER 19, 2020

Can you tell us what types of stories, trends or issues are on your radar now? I’ve worked professionally in journalism since 2018. What advice do you have for PR people that want to pitch you? Read my stories first, to make sure your pitch goes well with my niche coverage of the plastics industry.

Automotive 68

Automotive Report Meeting Insurance 68

Bianchi Biz Blog

AUGUST 8, 2022

Can you tell us what types of stories, trends or issues are on your radar now? I regularly receive pitches for SME interviews, and the first thing I tell the PR reps is “Does [name of SME]’s company have any customer stories?” I moved into B2B publishing specifically in 2018. Any pet peeves with PR people?

Technology 94

Technology Meeting Media Analytics 94

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Is your PR plan ready for the stretch run to the end of 2018? For seasonal advice, check out these holiday pitching tips. Now’s the time to enlist your best thought leaders to ponder the future and offer insights on the trends that will carry business into the next year. Suddenly, it’s fall! PR tips for Q4.

Retail 136

Retail Creativity Leadership Agency 136

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. Notified (formerly Intrado).

Software 159

Software Tools Print Technology 159

Bianchi Biz Blog

OCTOBER 11, 2022

Can you tell us what types of stories, trends or issues are on your radar now? I have been in journalism since I graduated from Southern Illinois University in 2018. What advice do you have for PR people that want to pitch you? Kristen Strakalaitis is the morning host of First Shift at Automotive News.

Automotive 63

Automotive Meeting Media Journalism 63

Sword and the Script

JULY 2, 2019

The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions. TrendKite finished 2018 with $25 million in revenue and 144% CAGR growth over the last four years. billion pieces of editorial content.” via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Bianchi Biz Blog

FEBRUARY 22, 2021

Can you tell us what types of stories, trends or issues are on your radar now? Trends in advanced safety systems and more efficient equipment technology. Years ago, I was the editor of Professional Distributor , a publication which provides mobile tool and equipment dealers who sell to repair shops business insights and trends.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. 2017’s Super Bowl ads took a turn for the serious but 2018’s were back to showing humor. Yet even people that don’t like football, will watch the championship game for the commercials. Is it worth it?

Advertising 87

Advertising Advertising B2C Retail 87

Sword and the Script

JUNE 4, 2022

I was filled with job opportunities every week and would occasionally feature a job seeker in a section of the newsletter called the One Paragraph Pitch (OPP). I didn’t know Ned, but I pitched an OPP and he ran it. That’s when I discovered Ned’s Job of the Week email newsletter. I was elated.

Survey 78

Survey Public Affairs Government Community 78

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Growth in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. Midsize firms bucked the flat growth trend. The rise of the virtual agency is a related trend. billion dollars.

Interviews 115

Interviews Agency Industry Measurement 115

Shift Communications

OCTOBER 19, 2018

Watch what they chat about collectively and look for trends, hashtags and commonly shared items to see what’s gaining ground and attention among your industry leaders. The second thing to do is look at three Google tools : Google News , Google Trends and Google Alerts. Tech Newsletters: Bloomberg Technology, ZDNet Tech Today.

Transportation 68

Transportation Google Trends Tools 68

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey. Often the answers to such questions provide nuance, context and even lead to new questions.

Corporate 77

Corporate Communications Survey Employee 77

Presspage

JUNE 12, 2018

First, us traditional PR pros at branded companies pitched stories to journalists so that they could have sources and information to write their stories. Written by David Libby, 2Pinz This revised article was first published on Business2Community.com on May 23, 2018. A “Brand Journalist”? What’s that you say?

Brand 92

Brand Branding How To Writing 92

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. 2017’s Super Bowl ads took a turn for the serious but 2018’s were back to showing humor. Yet even people that don’t like football, will watch the championship game for the commercials. Is it worth it?

Advertising 60

Advertising Advertising B2C Retail 60

PR 20/20

SEPTEMBER 25, 2018

It’s easy to get caught up in visuals, such as the interactive elements that can make you feel like your website is living in 2118 when everyone else’s is in 2018. An important trend in website navigation is to remove drop-down options where possible to ease visitor decision-making. Think of your website like an elevator pitch.

Mobile 72

Mobile Web Trends Radio 72

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. Midsize firms bucked the flat growth trend. The rise of the virtual agency is a related trend.

Interviews 60

Interviews Agency Industry Measurement 60

Sword and the Script

FEBRUARY 6, 2018

This sort of thing happens every day and on a massive scale and we can see it in the 2018 Edelman Trust Barometer , which says this year will be a “battle for truth.”. They are naturally skeptical, and the trend in “fake news” has everyone on edge. For Heaven’s sake, don’t buy Bitcoin. There are fewer reporters.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

PRSay

APRIL 11, 2018

Actual time may elapse during an at-bat, for instance, but until a pitcher and a catcher have decided between a slider and a fastball for the next pitch, the game stands still. Then, he decided to yank his star pitcher Aaron Nola after only 5 1/3 innings and 68 pitches — with his team winning 5-0. Though the “¡Yo la tengo!”

Analytics 90

Analytics Communications Trends Sports 90

Sword and the Script

AUGUST 22, 2017

You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. I am currently Group Vice President, Social Engagement and Digital Content at Ruder Finn and I am a member of NYU Stern Executive MBA class of 2018. What’s prompting this trend and do PR pros need an MBA to be successful?

Internal 72

Internal International Interviews Trends 72

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. 5 Lessons Learned from Content Marketing World 2018 #CMWorld. In 2018, top speakers including Tina Fey, traveled to Cleveland to network with the best and brightest in content marketing. 4 Trending Tactics to Add to Your Video Marketing Strategy.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Bianchi Biz Blog

AUGUST 7, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I covered college football for a while so I’ve had a lot of fun, but most fun might go to Isuzu’s I-1 Grand Prix World Technician Competition in 2018, a skills-based event for the company’s service and repair technicians.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. This emerging trend poses worrisome implications for journalists, PR professionals, and publishers alike.

Writing 198

Writing Communications Marketing B2B 198

PR for Anyone

APRIL 13, 2022

billion in 2018. I want to make sure you guys are armed and ready to pitch the media. And at the end of the day, I just want you to start putting out great content and start pitching the media. According to Tech Jury: Video is the number 1 source of information for 66% of people. The global video market was valued at $39.61

Video 130

Video Strategy YouTube Pitching 130