Sword and the Script

JUNE 30, 2021

Brands taking stands on political or social issues. There’s greater support among communicators for brands to take a stand on social issues versus political issues. About one in five (21%) say brands should take a stand on political issues “often” or “always” while 43% say brands should take a stand on social issues “often” or “always.”

Survey 122

Survey Communications Ethics Measurement 122

Sword and the Script

JUNE 25, 2020

The full report is more than 60 pages, but we focused on these seven areas during the webinar: Effects of partisan politics Budget and challenges State of media relations Media bias and PR ethics Top PR and comms tactics; and PR measurement This week, Greg McCormick , communication chair for the IABC Heritage Region made the recording (and embedded (..)

Survey 78

Survey Communications Public Affairs Ethics 78

Sword and the Script

FEBRUARY 23, 2020

The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Should brands take a political stand? The very mention drives discussion about ethics, morals, constraints and limitations. Reports from the JOTW Communications Survey in 2019 and 2018. Drive discussion in the comms industry.

Survey 86

Survey Public Affairs Corporate Trends 86

5W PR

FEBRUARY 11, 2019

Here are some of the major challenges that marketers had to deal with in 2018: The role of influencers. Marketing professionals are used to working with journalists, who have a certain code of conduct and are bound by journalism ethics to investigate and tell the truth. In 2018, marketing professionals had to work with influencers.

Marketing 68

Marketing Policies Privacy Education 68

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

PR 20/20

SEPTEMBER 20, 2018

One huge misconception is that it will reduce or eliminate the human factor of brands. If anything, AI has the potential to allow brands to be more human than ever. Make ethics a part of the conversation, now. Data ethics makes headlines globally today, and that will only grow as AI becomes the norm.

Marketing 50

Marketing Training Data Ethics 50

Communications Conversations

MARCH 29, 2019

Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. Megan’s positive attitude, mature professionalism and outstanding work ethic stood out to both clients and leaders. She was also a nominee for AdFed’s 32 under 32 in 2018. A true gent, Jordan is an A-team player.

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. It’s important to remember that journalists and influencers don’t serve a brand’s business objective, they serve their readers. You’re Sponsoring an Event. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Sword and the Script

SEPTEMBER 7, 2021

Vuelio itself acquired ResponseSource – a ProfNet or HARO style tool – in 2018 for £5.5 This continues the growth of our customer intelligence capabilities, to offer brands further insights into all aspects of the customer buying journey,” wrote Talkwalker CEO Tod Nielsen in a post on LinkedIn Pulse. Meltwater growth. “In

Software 89

Software Print Tools SEO 89

Mindful Marketing

AUGUST 15, 2021

Through its 2004 “Real Beauty” campaign the personal care brand pioneered promotion based on the reality that beautiful people come in all shapes and sizes. When I feel ill-equipped to tackle an ethical issue on my own, which occurs often, I reach out to others who have different and frequently more informed perspectives.

Pinterest 99

Pinterest Advertising Advertising Exercises 99

Stephen Waddington

MAY 14, 2018

Number crunchers at analyst house Canalsys predict sales of 56 million worldwide in 2018 , up from 33 million in 2017. Branded voice applications There are four opportunities for brands to use voice assistants as a form of branded or organisational communication.

Publicity 84

Publicity Marketing Google Radio 84

PR in High Definition

OCTOBER 26, 2020

If that were the case, brands may as well dismiss platforms like Glassdoor, where negative feedback is common; but they’re not – instead, many brands are working hard to advance their cultures and improve their values to attract top talent and future-proof their operations. These are social, ethical, and moral matters.

Groups 62

Groups Employee Leadership Examples 62

Sword and the Script

MAY 14, 2019

This is the basis of the company’s 2018 Global Media Report which I summarized here. If you or your brand earn coverage, this tile is calculating the social shares around that particular piece. Onclusive looks to be an interesting product that merits consideration from large brands and in-house teams with high volumes of coverage.

Case Study 119

Case Study Software Data Web 119

Beyond PR

JUNE 20, 2018

Of course, it’s not necessarily feasible to have your content team whip up a brand new website for you every month or two. In fact, Cision’s 2018 State of the Media Report recently discovered that journalists have been itching for this very thing for a few years now. Play With Your Website. Use Press Releases to Continue Your Story.

How To 40

How To Marketing Web Course 40

Sword and the Script

OCTOBER 4, 2022

It claims it saw “75% year-over-year revenue growth in 2021, and more than 300% revenue growth over the three-year period from 2018-2021.”. If a publication puts your logo on its site without mentioning the brand name, you may never see it. While the company hasn’t shared hard numbers it did put out percentage growth. Quick takes.

Technology 81

Technology Company Analytics Writing 81

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Thanks to the Cognitive Content Hub™ framework , Marketing AI Institute has grown from a simple blog into a global media brand. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Mindful Marketing

JUNE 19, 2022

Now we need to be careful not to offend a brand-new category of ‘beings’—machines. As the still new technology continues to develop, there will be many important ethical questions involving AI. At least that’s what an engineer from one of the world’s top tech companies suggests.

Comparison 65

Comparison Technology Google Engineering 65

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. That’s up from 68% in 2019 and 51% in 2018. Media bias and PR ethics.

Survey 125

Survey Measurement Public Affairs Storytelling 125

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 200

Marketing Content Marketing Data Social Media 200

Communications Conversations

FEBRUARY 6, 2018

Corporate social responsibility and ethics are important to me, and I am proud to work for a company where I believe in its values, which I think should be a non-negotiable when you are a corporate communications professional! Beyond the people, I also believe in the company and respect the leaders.

Energy 68

Energy Corporate Travel Internal 68

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 201

Writing Communications Marketing B2B 201

Deirdre Breakenridge

JUNE 27, 2018

In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves. Customers today are inclined to select brands that stand for what they believe in and what they value. Pay attention to ethics. Tips for Taking Action.

Marketing 164

Marketing Ethics Local Technology 164

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! But what would happen if this was an attack on one of the smaller challenger brands?

Privacy 82

Privacy Brand Branding YouTube 82

Contently - Strategy

APRIL 14, 2021

For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If What will change for brands. a search marketing agency. In the U.S.,

Privacy 124

Privacy Google Advertising Advertising 124

Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. Furthermore, assessing consequences is just one facet of ethics.

Ethics 94

Ethics Advertising Advertising Analysis 94

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 179

Survey Marketing B2B Study 179

Sword and the Script

APRIL 27, 2019

While the study found, “fewer than 15 percent emphasized subject knowledge expertise” it also found “45 percent of announcements mentioned marketing expertise in areas such as audience engagement, market development and branding.”. Additional reading: 2018: 7 Statistics from an Annual Survey of Reporters that Gives PR a Glimpse….

Survey 99

Survey Journalism Study Pitching 99

Contently - Strategy

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. Not every brand is going to seem cool to Gen Z, but we can all avoid looking like Kayla’s principal. Gen Z is used to seeing branding everywhere.

YouTube 112

YouTube Instagram Ethics Film 112

PR in High Definition

DECEMBER 17, 2018

There’s never a dull moment in the communications industry, and 2018 has certainly been no slouch. FAANGs will keep being bitten : Governments will continue to see privacy and data handling infringements and continue to prosecute brands like Facebook, Apple, Amazon, Netflix and Google – but the megabrands will also throw their weight around.

Trends 48

Trends Privacy Ethics Government 48

Communications Conversations

JULY 23, 2019

Katie is also a board member for SocialMedia.org, where she represents Renewal by Andersen in discussions about social media among the world’s greatest brands.” She is smart and talented with a work ethic to match—a dangerous combination and invaluable asset for anyone smart enough to hire her.” ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

PR 20/20

NOVEMBER 29, 2018

The vast majority of brands we talk to at Marketing Artificial Intelligence Institute (MAII) fall into the Passives group, with some easing into the Experimenters category. How a Fitness Brand Used AI to Boost Leads by 218%. Consider how AI can make your brand more human. >>> What You Need to Know: AI + Ethics.

Marketing 47

Marketing Technology Training Privacy 47

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. . #3 billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Mindful Marketing

JULY 26, 2019

In an age of artificial intelligence and deepfakes, it’s not surprising that some brands are promoting themselves using people who aren’t people. The avatar’s carefully curated personal brand has made her alluring to millions of real-life fans , including more than 43,000 subscribers on YouTube and over 1.6

Ethics 70

Ethics Consumer Reputation Corporate 70

Mark My Words

JANUARY 14, 2021

Couple’s £30m ($40m) contract with Spotify seen as step towards their ‘billion-dollar brand’ after Netflix deal. Royal biography Angela Levin has branded Harry ‘disloyal’ for taking money from Netflix when it was ‘ridiculing’ his family in popular series The Crown.

Privacy 60

Privacy Healthcare Instagram Banking 60

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115