Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. – Digital and visual storytelling. measurePR April 2018. measurePR May 2018. As in, we held the chats, but didn’t get to post the recaps because, well, #life.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Sword and the Script

AUGUST 1, 2022

Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). FIR Network).

Survey 137

Survey Communications Measurement Internal 137

Deirdre Breakenridge

APRIL 15, 2019

Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites. billion pieces of content published globally during the calendar year of 2018. We compiled this data and published as the 2018 Global Media Report. A Guest Post by Sean O’Neal, President, Onclusive.

Media 268

Media Data Google Report 268

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. Jon: “It’s all about storytelling and I’ve been telling stories in one way or another my entire life. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

JUNE 30, 2021

Blog: Code of PR Ethics? Blog: What Does “Storytelling” Mean to You? Blog: The Top PR Challenges and Tips for Overcoming Them. Blog: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. Blog: What is PR? 2018 JOTW Communications Survey.

Survey 121

Survey Communications Ethics Measurement 121

Onclusive

OCTOBER 29, 2018

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. Ty Shay, CMO of Norton LifeLock, will keynote the conference with the session “Performance Storytelling.”

Storytelling 30

Storytelling Analytics Creativity Conference 30

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> That’s up from 68% in 2019 and 51% in 2018. That is, yes. Media relations only gets harder. 75% of PR pros say media relations is getting harder.

Survey 123

Survey Measurement Public Affairs Storytelling 123

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. Is better data usage and insights part of your strategic objectives for 2018? Enable Data Visualization to Empower Data Storytelling. To look for one way to utilize AI in 2018, check out 5 Artificial Intelligence Tools to Plan Your Next Content Strategy.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. It’s the start of a lovely relationship and an important piece of storytelling. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington.

Healthcare 131

Healthcare Privacy Print Community 131

PR 20/20

SEPTEMBER 11, 2018

This year’s event offered a wide variety of topics organized into tracks like content strategy , search and data , process and workflow , demand generation , visual storytelling , content distribution , teams and culture , and much (much!) Despite what hundreds of blog posts and news articles have said about email, it’s not dying.

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

It’s pure storytelling. In the 2018 B2B Buyers Survey Report , 77 percent of buyers named “deployment time/ease of use” as the top variable in making a final decision on solution providers. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

Doctor Spin

DECEMBER 20, 2023

2018, October 24). Think about it for a second: In this blog post, I’ve given you an overview of what’s been said elsewhere on this topic. Please support my blog by sharing it with other PR- and communication professionals. 2018, October 24). Abida Malik suggests the 4 C’s: Clarity, Consistency, Content , and Connection.

Brand 52

Brand Branding eBook Resources 52

Onclusive

SEPTEMBER 17, 2018

Instead of publishing repetitive press releases and campaigns built on gut-instinct, the Growth PR era is fueled by data-driven, iterative storytelling. The post Top 3 Reasons to Attend the 2018 Growth PR Conference: The Story Is In the Data appeared first on AirPR. Click here to request an invitation to the Growth PR Conference.

Conference 30

Conference Data Storytelling Banking 30

PR 20/20

OCTOBER 10, 2019

So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. At the end of 2016, we decided to share what we were learning along the way via a blog, Marketing Artificial Intelligence (AI) Institute. Early posts on Marketing AI Institute’s blog. What’s Your Idea?

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178

Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. Their work doesn’t receive the same love as a splashy experiential campaign or new 30-second ad.

Brand 145

Brand Branding Healthcare Enterprise 145

Sword and the Script

JUNE 4, 2019

While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. billion in 2018, which is “represents double-digit growth from the prior year.” 5) Picks from the vendor blogs. Here we go….

Software 106

Software Reddit Marketing Survey 106

Deirdre Breakenridge

MARCH 14, 2018

My blog posts focus on the intersection of social media and education. That number has probably grown a lot higher in 2018. I read other people’s blog posts, listen to their podcasts, and watch their Facebook live shows. I started blogging in May 2017 and have been blogging on a regular basis for almost a year.

Education 224

Education Community Social Media Energy 224

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 196

Marketing Content Marketing Data Social Media 196

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. Date: March 21, 2018. ContentTECH Summit. Dates: April 8-10, 2019. Location: San Diego, California. Hashtag: #ContentTECH.

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

DECEMBER 23, 2017

PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. I was reminded of this recently as I flipped through a slide deck with 75 quotes from blog posts I’ve published over the last year or so.

Content Marketing 96

Content Marketing Marketing Storytelling Course 96

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Corporate blogs are the norm. By Robin Carr, LCI. Social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial.

Social Media 52

Social Media Brand Branding Customer Service 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. There are some PR tactics that can help. 6 PR tactics to differentiate your brand. Have a distinct voice. Is it humorous? Down-to-earth?

Brand 196

Brand Branding Reddit B2B 196

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . 2018: 20 Insightful PR and Marketing Predictions for 2018. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Solo PR Pro

DECEMBER 27, 2022

Laura Frnka-Davis' agency LFD Communications had its best year financially since starting the business in 2018. The first place awards are for Best Topic Based Blog for client Good Earth Plant Company, and in the Daily/Online Print division, Best Sportswriting for NYFights.com and Best Column for the San Diego Transcript.

Print 58

Print Financial Journalism Healthcare 58

The Hoffman Agency

DECEMBER 5, 2022

This is part two of our exclusive blog series showcasing the diverse backgrounds of Hoffman Europe. Me in Miyajima island during my trip to Japan in 2018. Me on my last day of my HA internship in the Hong Kong office back in 2018! Part 2) appeared first on "What's HAppening" Blog.

B2B 36

B2B Tourism Creativity Technology 36

Presspage

MARCH 13, 2018

Instead, start by crafting content on your organization’s newsroom or blog, and then tailor content to fit multiple channels outside your owned venues. Brown says: If you don't yet have a blog, or if yours has been forgotten in your marketing strategy, get one going. Blanks cautions PR pros not to focus only on one platform.

Facebook 113

Facebook Social Media Analytics Blogging 113

5W PR

JANUARY 8, 2019

If 2018 taught us anything, it was to toss the template. 2018 was the year of scroll-stopping Instagram ads with products that seemed too good to be true. Brands will win with authentic, focused storytelling, and by finding the loyal tribe that is moved by their mission. By Alise Edgcomb, Vice President, Beauty & Wellness.

Brand 74

Brand Branding Instagram Fashion 74

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. You do need the storytelling, relationship building, creative and analytical skills. Start a blog and manage proactive social media around it. More than 150 people turned up and engaged in the conversation.

Google 119

Google Data Government Social Media 119

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

APRIL 7, 2015

Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Native advertising spending will grow from $8 billion in 2015 to $21 billion in 2018. Native Advertising.

B2C 120

B2C Content Marketing B2B Mobile 120

Sword and the Script

MARCH 10, 2019

While the PR community has heard inklings of in-housing anecdotally – Richard Edelman recently cited it as a cause following disappointing earnings for the year ending 2018 – to the best of my knowledge, this is the first time we’ve seen this trend surface in a survey of the communications industry. content marketing (64%).

Survey 103

Survey Media Relations Corporate Communications 103

The Resolution Blog

OCTOBER 15, 2019

GDPR Wars Location: Europe The brand: PathFactory Back in 2018, GDPR was everywhere. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120