Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. Date: March 21, 2018. ContentTECH Summit.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

OCTOBER 29, 2018

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts.

Storytelling 30

Storytelling Analytics Creativity Conference 30

Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. Their work doesn’t receive the same love as a splashy experiential campaign or new 30-second ad.

Brand 145

Brand Branding Healthcare Enterprise 145

Onclusive

SEPTEMBER 17, 2018

Thanks to the latest technologies, PR is now a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing. Instead of publishing repetitive press releases and campaigns built on gut-instinct, the Growth PR era is fueled by data-driven, iterative storytelling.

Conference 30

Conference Data Storytelling Banking 30

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Graphic designer / visual storyteller. Technology. What are the core components of our existing marketing technology stack? Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

OCTOBER 10, 2019

So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Early posts on Marketing AI Institute’s blog.

Case Study 42

Case Study Storytelling Study Engineering 42

The Hoffman Agency

DECEMBER 5, 2022

This is part two of our exclusive blog series showcasing the diverse backgrounds of Hoffman Europe. I secured a grad scheme placement with a technology-focused comms agency and thought I’d try it for a year … then stayed for seven. Me in Miyajima island during my trip to Japan in 2018. Georgina Leigh, Associate Director, Europe.

B2B 36

B2B Tourism Creativity Technology 36

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Solo PR Pro

DECEMBER 27, 2022

Laura Frnka-Davis' agency LFD Communications had its best year financially since starting the business in 2018. The first place awards are for Best Topic Based Blog for client Good Earth Plant Company, and in the Daily/Online Print division, Best Sportswriting for NYFights.com and Best Column for the San Diego Transcript.

Print 58

Print Financial Journalism Healthcare 58

Cision

APRIL 7, 2015

As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics. Native advertising spending will grow from $8 billion in 2015 to $21 billion in 2018.

B2C 120

B2C Content Marketing B2B Mobile 120

The Resolution Blog

OCTOBER 15, 2019

GDPR Wars Location: Europe The brand: PathFactory Back in 2018, GDPR was everywhere. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. This is a good fit if you’re looking to master content technology and strategy in 2020.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. My own predictions are listed at the very bottom. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> That’s up from 68% in 2019 and 51% in 2018. PR technology. That is, yes. Media relations only gets harder. Top tactics in PR and comms.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Deirdre Breakenridge

MARCH 14, 2018

My blog posts focus on the intersection of social media and education. I also host a weekly Facebook live show, Classroom Without Walls – Using Technology to Reimagine Education , because that’s how I envision the future of education. Technology has made this possible. That number has probably grown a lot higher in 2018.

Education 224

Education Community Social Media Energy 224

Doctor Spin

DECEMBER 20, 2023

2018, October 24). Think about it for a second: In this blog post, I’ve given you an overview of what’s been said elsewhere on this topic. Please support my blog by sharing it with other PR- and communication professionals. Kimberly Moniz suggests the 5 P’s: Personal, Pointed, Prioritised, Purposeful, and Profitable.

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. Technology utilization. Is better data usage and insights part of your strategic objectives for 2018? data quality and management were the top two marketing technology challenges in 2016.”. Enable Data Visualization to Empower Data Storytelling.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. 6) Quick hits in PR technology. Give our services a try.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

DECEMBER 10, 2019

Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. “Content marketing will revolve more around individuals and storytelling components. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Mindful Marketing

FEBRUARY 26, 2023

My friend created the good prompt below, which is followed by the bot’s detailed response: Write a blog post about the mindfulness of Pepsi advertising, using the "Mindful Matrix" criteria established by the website www.mindfulmarketing.org/mindful-meter--matrix.html. ” ​ Subscribe to Mindful Matters blog.

Ethics 94

Ethics Advertising Advertising Analysis 94

PR 20/20

FEBRUARY 6, 2020

events, workshops, accreditation program, blog) help agencies take their performance to the next level. Through a blend of science and storytelling, Hidden Brain uncovers the “unconscious patterns that drive human behavior, shape our choices, and direct our relationships.”. Past guests include Simon Sinek, Seth Godin, and Ann Handley.

Marketing 74

Marketing Conference Content Marketing Agency 74

ZudePR

DECEMBER 30, 2016

Like some technological teddy. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Speak, write, blog, tweet, make videos — whatever. Cialdini PH.D.

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Here we go…20 insightful PR and marketing predictions for 2018 follows below. In 2018 it will become even more about the customer experience. 1) Pay to play gains prominence.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Beyond PR

MAY 17, 2018

Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Download the 2018 Global State of the Media Report. Whether it’s video, photos or interactive graphics, more visual storytelling can give people deeper insights into a subject. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. Here we go….

Software 103

Software Reddit Marketing Survey 103

Mindful Marketing

JULY 26, 2019

based start-up of ‘engineers, storytellers, and dreamers’ who claim to specialize in artificial intelligence and robotics.” There seems to be real value in using unreal influencers, but as this blog always suggests, just because marketers can, doesn’t necessarily mean that they should.

Ethics 70

Ethics Consumer Reputation Corporate 70

Deirdre Breakenridge

APRIL 15, 2019

Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites. billion pieces of content published globally during the calendar year of 2018. We compiled this data and published as the 2018 Global Media Report. A Guest Post by Sean O’Neal, President, Onclusive.

Media 268

Media Data Google Report 268

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) Also see PR and Storytelling; Off Script No. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project. There are currently 4.3

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Test, test, test. Hunter Montgomery | ChurnZero. Is your website up to date?

Marketing 169

Marketing Employee Content Marketing Training 169