Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. However, the year that the bubble bursts will not be 2017.

Trends 83

Trends Publicity Analytics Software 83

Beyond PR

OCTOBER 10, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. Journalists need to look at it as a huge opportunity. Do Journalists Trust PR Pros?

Journalism 69

Journalism Communications Survey Social Media 69

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Richard Levick: This moment is historical.

Report 225

Report Media Advertising Advertising 225

Cision

SEPTEMBER 25, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. They prefer Facebook and Twitter. Does Industry Matter?

Journalism 258

Journalism Social Media Study Comparison 258

PRSay

DECEMBER 22, 2021

In an Op-Ed for The Wall Street Journal , Swift wrote that “valuable things should be paid for,” emphasizing the value of her music — and that of others. After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. Will consumers remain loyal or take their business elsewhere?

Communications 148

Communications Film Radio Reputation 148

Flatiron Communications

AUGUST 22, 2017

A Harvard University analysis of The New York Times and other so-called paradigms of journalism showed serious dereliction of duty during the 2016 Presidential campaign. ” — Brian Stelter (@brianstelter) August 21, 2017. Sure, quality journalism abounds in today’s news ecosystem. And that’s a fact.

Journalism 47

Journalism Policies Ethics Analysis 47

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. Many journalists in this category believe that social undermined journalism and express concern about copyright infringement issues related to using social platforms. ” Meet the Architects.

Social Media 202

Social Media How To Media Journalism 202

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

they weren’t even integrated into the iPhone until 2017. Marketers love the codes due to their tracking abilities, and consumers don’t seem to mind one bit. Company emails uncovered in an extensive Wall Street Journal article suggested that CEO Bobby Kotick was aware of many incidents. Billionaire Astronauts.

Facebook 310

Facebook Crisis Employee Government 310

ImPRessions - Crenshaw Communications

JUNE 21, 2018

In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one. Data-driven journalism is the future. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

FEBRUARY 1, 2020

million people will watch the game – up about 3% from 2019; 91 commercials were broadcast during the Super Bowl in 2019 (SB 53) which is more than the 86 ads that ran in 2018, but still below the 102 commercials in 2017; In total, ads that ran in 2019 accounted for about 49.5 Some of the key statistics include: An estimated 193.8

Sports 113

Sports Advertising Advertising Survey 113

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Check out our list of the best PR conferences to attend in 2017. Data Journalism. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. The Earned Media Paradox. It’s no secret, the measurement of PR needs a change.

How To 223

How To Marketing Storytelling Measurement 223

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. In an era plagued by charges of “fake news”, the influence of trusted brand domains and recognizable journalism is more important than ever. What can PR professionals expect in 2018? Here are some we’ve noticed.

Trends 185

Trends Storytelling Corporate Leadership 185

Shift Communications

JANUARY 3, 2017

We want to get media hits in the New York Times, Wall Street Journal, NPR – those type of tier one media outlets.”. The audience for Marketplace Tech is more broad and consumer-centric. Consumers don’t really have a personal need for the type of technology that was featured in both stories. Right Message. Katie McGraw.

Media 104

Media Training Technology Consumer 104

Cision

SEPTEMBER 28, 2017

percent in 2017, hitting $83 billion.” As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. The first step is tracking what audiences consumed a piece of content on a media or publisher site.

Media 230

Media Measurement Advertising Advertising 230

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

Data 144

Data How To Storytelling Analytics 144

Prakkypedia

NOVEMBER 5, 2017

I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. This is “journalists talking journalism”.

Media 76

Media Journalism Radio Print 76

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers.

Automotive 245

Automotive Resources Strategy Consumer 245

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive.

Writing 147

Writing Storytelling Pitching Creativity 147

5W PR

MARCH 12, 2018

5W and Lycored took a technical industry standard and turned it into a simple and relatable concept for consumers by breaking beauty out of its proverbial box and creating an emotional connection to ingestible skincare. while promoting positive ideologies surrounding beauty from within and helping people love themselves more along the way.

Video 68

Video Mobile Consumer Advertising 68

Solo PR Pro

JUNE 8, 2021

But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro. Nicole Castro thought she was going to be a doctor. They don't have to go into an office every day.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. 2017: One Prediction Each for PR, Content Marketing and Social Media.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

MARCH 17, 2017

Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.

Fashion 227

Fashion Travel Interviews Instagram 227

Presspage

AUGUST 15, 2017

As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. In fact, html5 video in email is expected to take off in 2017- stay tuned. quintillion bytes of data a day. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Why the story matters to the company and should matter to the customer or consumer. How long have you been in journalism and how did you get started? High-quality and compelling visuals.

Meeting 57

Meeting Mobile Automotive Transportation 57

Cision

APRIL 29, 2016

Research shows that the number of mobile Internet users has exceeded the number of desktop Internet users and that mobile devices will generate a massive 68 percent of all Internet traffic by 2017. Smart public relations professionals know that the key to successful communication is to be where your audience is.

Publicity 120

Publicity Mobile Ethics Social Media 120

Beyond PR

SEPTEMBER 26, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. They prefer Facebook and Twitter. Does Industry Matter?

Journalism 63

Journalism Social Media Study Comparison 63

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Justine Perez , social media specialist – U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

Flatiron Communications

DECEMBER 8, 2017

Lance Ulanoff (@LanceUlanoff) December 6, 2017. My past visits to South by Southwest offered a cornucopia of compelling content, but the multi-week extravaganza clearly became too much to consume, even with advance planning. Peter Himler (@PeterHimler) November 29, 2017. Peter Himler (@PeterHimler) November 29, 2017.

Media 31

Media Facebook Conference Web 31

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. Think Netflix + The Wall Street Journal (and a bunch of others here ). According to eMarketers, social media ad spend will quadruple by 2017.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

DECEMBER 4, 2018

Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. Read more: Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant Surveys of CMOs. also see why ?).

Survey 104

Survey Marketing B2B Content Marketing 104

Beyond PR

SEPTEMBER 29, 2017

percent in 2017, hitting $83 billion.” As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic along with inaccurate conversion metrics driven by bots. The first step is tracking what audiences consumed a piece of content on a media or publisher site.

Media 57

Media Advertising Advertising Measurement 57

Maxim Behar

JULY 2, 2023

He is inducted in the Global PR Hall of Fame in London in 2017 for his entire work supporting and leading thousands of international PR projects and for his remarkable mandate as ICCO President. It’s not only that people are consumers of news but also, they create news.

Ethics 52

Ethics Internal International Course 52

Beyond PR

APRIL 24, 2018

The New York Times reported more than 10 percent year-over-year revenue growth for the fourth quarter of 2017 and 7.7 With so many high-profile instances of fake news, authentic journalists who work hard to convey accurate information find it increasingly difficult to build that consumer trust. percent for the entire year.

Media 75

Media Survey Pitching Journalism 75