Sword and the Script

JANUARY 2, 2024

Social media was blossoming. And the media landscape was evolving. In 2016, I decided to hang out a shingle and start my own business. Blogs were raging. That next spring I started this blog, largely as a means of professional development. Here are the top 10 most-read posts from the last 12 months.

Blogging 123

Blogging Software B2B Survey 123

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

Media Relations 100

Media Relations Pitching Media Report 100

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Social media marketing is not slowing down.

Media Relations 60

Media Relations Media Newspapers Print 60

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own.

Journalism 185

Journalism Advertising Advertising SEO 185

Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Neill and Professor Lee about their research findings.

Publicity 150

Publicity Policies Social Media Study 150

Doctor Spin

JANUARY 7, 2024

What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Moreover, how do these tactics reflect on the changing nature of trust, transparency, and truth for journalism in the long-term? link] The Media Polarisation Model (Version 2).

Interviews 59

Interviews Media eBook Journalism 59

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

MAY 24, 2016

On Wednesday, May 18, editors John Corrigan , Marc Bernardin , Sarah Rodman and Richard Nordwind gathered at the Times’ headquarters to give an in-depth look at the evolving entertainment journalism landscape. Anna Williamson (@AnnaWilliamzon) May 18, 2016. Cision (@Cision) May 18, 2016. Is it interesting?” Marc agrees.

Film 211

Film Pitching Print Journalism 211

Mora Communications

AUGUST 18, 2016

This was well before social media had such a stronghold on contemporary culture and well before anyone was giving any credence to online news outlets. . The site was one of the pioneers of online journalism. Before it came upon the scene, it was difficult to get people to take digital journalism seriously.

Journalism 40

Journalism Print Groups Communications 40

Mora Communications

AUGUST 18, 2016

This was well before social media had such a stronghold on contemporary culture and well before anyone was giving any credence to online news outlets. . The site was one of the pioneers of online journalism. Before it came upon the scene, it was difficult to get people to take digital journalism seriously.

Journalism 40

Journalism Print Communications Groups 40

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What drew you to the field of public relations? What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Bianchi Biz Blog

DECEMBER 16, 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016.

Meeting 98

Meeting Automotive Mobile Media 98

Beyond PR

JULY 20, 2016

Be consistent: Establish a consistent presence in the eyes of the press by using a regular cadence of press releases, social media and other media outreach tactics. It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. Keep learning: Guidelines change.

Media Relations 40

Media Relations Media Local Healthcare 40

Reputation Us

AUGUST 1, 2016

August 1, 2016 – LT Public Relations , a Portland-based communications firm, welcomes Nicolas Capistrano as its summer intern. He will work under the supervision of the Account Director and assist LTPR with its social media efforts. PORTLAND, Ore.,

Internal 60

Internal International Crisis Management Retail 60

Sword and the Script

APRIL 12, 2022

million in 2016. Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We Shortly after, Propel, raised an impressive seed round (details follow below).

Software 89

Software Pitching Measurement Enterprise 89

The Stalwart Blog

NOVEMBER 6, 2015

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. Did you know technology reporter Shira Ovide left the Wall Street Journal and is now at Bloomberg Business’ Gadfly? For example, do you want to learn more about Periscope and incorporate it into campaigns in 2016?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Cision

SEPTEMBER 8, 2016

It is critical for brands to recognize that in this day of social media when almost everyone has a smartphone you have to be authentic in your communications. What role does social media play in protecting a brand’s reputation? Social media allows brands to quickly ascertain if an issue is going to be a crisis.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Stuart Bruce

MAY 29, 2016

The fact that John Simpson thought this was a good idea shows that even in 2016 there are many less than enlightened companies and governments who will fall for the ‘hire a journalist’ myth thinking it will be the panacea to all their PR problems. John Simpson (@JohnSimpsonNews) May 26, 2016. hrrlGl153Q.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Cision

FEBRUARY 16, 2016

The media is constantly evolving, and if you don’t stay up to date on the latest best practices, you will miss out on opportunities for your brand. Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. Approximately 29 percent of U.S.

Report 120

Report Media Television Pitching 120

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 104

Survey Marketing B2B Content Marketing 104

Cision

MARCH 31, 2016

What was behind your decision to switch from journalism to PR? Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” How will your background in journalism help you in this new position? As I mentioned, I’ve done all sorts of things in media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. How long have you been in journalism and how did you get started? Juggling editing copy for the magazine, pulling together HDT’s daily newsletters and posting on social media.

Meeting 83

Meeting Automotive Media Transportation 83

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Q: What are your company’s marketing initiatives for 2019?

Interviews 105

Interviews Ethics Government Internal 105

5W PR

MARCH 12, 2018

Thus began the #rethinkbeautiful campaign – a multi-level campaign combining social media influencers, marketing and advertising videos and visuals, consumer activations and traditional media to both consumer and trade. The social influencer program achieved more than 410,000 video views, 2,600 likes/ reactions and 2,309 shares.

Video 68

Video Mobile Consumer Advertising 68

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). For those plying the lost art of media relations (i.e., Get Social – Nearly every journalist I know is active in social media, especially on Twitter.

Pitching 43

Pitching Journalism Tools Agency 43

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. (written by Tiffany Gallicano) .

Sports 0

Sports Leadership Internal International 0

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. Did they share the post via social media? Did they leave a comment?

Blogging 69

Blogging Strategy How To Writing 69

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. As both a journalism and PR purist, I was passionate about exploring topics from both sides of the table (a byproduct of my education in PR and Journalism).

Blogging 64

Blogging Analytics Google Writing 64

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. “I see a few things.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S. However, it’s like social media was a decade ago.

Writing 200

Writing Communications Marketing B2B 200

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. As both a journalism and PR purist, I was passionate about exploring topics from both sides of the table (a byproduct of my education in PR and Journalism).

Blogging 40

Blogging Analytics Google Writing 40

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. Did they share the post via social media? Did they leave a comment?

Blogging 40

Blogging Strategy How To Writing 40

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2:

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 13

Technology Software Company Marketing 13

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 108

Marketing Content Marketing Advertising Advertising 108