Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. What really differs from one setting to another is the quality of leadership and the resources you have to succeed. Oh, so many.

Publicity 174

Publicity Leadership Corporate Agency 174

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. PR is a primary tool for corporate speech on social issues.

Brand 149

Brand Branding Storytelling B2B 149

Sword and the Script

MARCH 7, 2017

The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000.

Survey 73

Survey Corporate Comparison Financial 73

Cision

JUNE 16, 2016

Here are some of the main takeaways, tweets and thought leadership from day one. . Hugh Elliott (@HughSElliott) June 15, 2016. ” Director for corporate communications at the Cleveland Clinic, Eileen Sheil , says: “As a PR industry, we really need to move from being nice to have, to being needed to have.” amecsummit.

Internal 120

Internal International Measurement Analytics 120

PR for Anyone

DECEMBER 5, 2023

After multiple attempts, Robiar finally conquered the rigorous licensing exam in 2016, marking a significant pivot from corporate life to becoming an entrepreneur in the pest control industry. She fosters a team dynamic where everyone is encouraged to take on leadership roles.

Industry 130

Industry Travel Education Employee 130

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Deirdre Breakenridge

NOVEMBER 21, 2018

With mounting debt (the average student in the Class of 2016 has $37,172 in student loans) many graduates need to take whatever employment opportunities are immediately available to them. Ask yourself what is important to you and create goals within your role and share them with team leadership.

Communications 171

Communications Nonprofit Training Study 171

Communications Conversations

NOVEMBER 10, 2016

It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. However, it is the year 2016, and mobile devices are increasingly the way people (and, of course, employees) are getting their information.

Mobile 122

Mobile Employee Communications Retail 122

PRSay

MAY 26, 2020

The general public became terrorized by media stories about the pandemic,” said Jennifer Smith, APR, Broward Health’s associate vice president of corporate communications. “In Ellen Beth Levitt is a member of PRSA’s Health Academy Executive Committee, and was Health Academy chair in 2016.

Communications 189

Communications Crisis System Healthcare 189

PRSay

DECEMBER 3, 2021

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. Lisa Seidenberg is vice president of media relations at Greentarget , a Chicago-based PR firm focused on financial, professional services and corporate clients. Photo credit: giodilo ].

Journalism 156

Journalism Survey Ethics Report 156

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. Let’s revise the 2016 numbers. Agency $88,000.

Survey 116

Survey Agency Report Corporate 116

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. The trend is moving in this direction.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

OCTOBER 16, 2020

Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co., Tell five friends and ask them to do the same with five other friends and pass it on.”.

Communications 201

Communications Nonprofit Employee Local 201

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. My colleague, Katy Hendricks , wrote an insightful blog post back in January reflecting on how Coldwell Banker approached partnerships and thought leadership at CES 2016.

Real Estate 60

Real Estate Leadership Conference Construction 60

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. By pitching thought leadership to outlets before publishing on your own channels, you can turn owned media into earned media.

How To 120

How To Media Employee Policies 120

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

JUNE 12, 2018

Members include public relations agencies, leading not for profits, governments, and global corporations. In 2016 AMEC brought together academics, measurement experts, public relations practitioners and organisations to create an Integrated Evaluation Framework that would work across all integrated communications.

Measurement 75

Measurement Government Education Conference 75

Cision

MARCH 20, 2017

With the increased sophistication of marketing technology and the decrease in paid advertising efficacy, we’re seeing corporate marketing departments shift their focus and investment toward earned media. Once the transaction is complete, I will continue as CEO, and the rest of my leadership team will stay intact.

Technology 227

Technology Data Big Data Measurement 227

PRSay

AUGUST 1, 2016

corporations and major public relations agencies are making small but impactful changes to transform the industry. In 2016, the Committee launched a revised version of the D&I Toolkit, which was presented to the chapters in late spring. Nevertheless, a large number of U.S. According to the U.S. Census Bureau, by 2020, 36.5

Resources 60

Resources Education Ethics Corporate 60

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. John Simpson (@JohnSimpsonNews) May 26, 2016. I like my ‘shiny new website’!

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? Thought Leadership: Wise Thoughts from Wide Experience. 3 Tips for Getting Your Online Video Act Together for 2016. What subjects would you like us to tackle in 2016? I can’t… but then again, we say this every year, don’t we? ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. It is still a heartfelt experience when people come up to me during one of my corporate engagements, on a global basis, and share how much they enjoy the FCPA Blog and my posts.

Interviews 105

Interviews Ethics Government Internal 105

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. At the end of 2016, we decided to share what we were learning along the way via a blog, Marketing Artificial Intelligence (AI) Institute. So what does it really mean?

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership. 4) The composition of marketing spending is changing.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

JANUARY 26, 2016

It is the thinking of GE’s corporate leadership on New York that having the host of their signature television show intermingle with the workers would be good for morale.”. If you enjoyed this post, you might also like: One Bold Content Marketing Prediction for 2016. Pitchman, Commercials, Integrated Marketing.

Content Marketing 60

Content Marketing Marketing Television Film 60

Sword and the Script

OCTOBER 4, 2016

For example, as the SVP of a combined sales and marketing organization in a semiconductor business, he “helped lead a corporate turnaround” and reversed “declining market share, raising over $400 million in two successful equity offerings.”. Yet his career is more impressive for the results he’s earned rather than the titles he’d held.

Technology 104

Technology System Data Leadership 104

Sword and the Script

SEPTEMBER 3, 2016

Don’t forget your target audience,” writes Owen Walker in an opinion piece for PRWeek titled What corporate PRs can learn from activist investors. It’s useful for the guardians of corporate reputation to remember the sentiment dashboard doesn’t necessary tell you if you’re winning or not. There is no popular vote. 3) Pitching?

Pitching 62

Pitching Crisis Policies Corporate 62

PRSay

OCTOBER 3, 2016

Traditional tools like corporate intranets and legacy communications systems just don’t work well in a mobile environment. Prior to founding APPrise Mobile, he was the CEO of KCSA Strategic Communications, a public relations and corporate communications consulting firm in New York City. . Doesn’t this make sense?

Mobile 129

Mobile Enterprise Employee Technology 129

Sword and the Script

AUGUST 22, 2017

2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. What has been the impact of globalization on corporate communications? It is not easy but it is well worth it. What’s prompting this trend and do PR pros need an MBA to be successful?

Internal 70

Internal International Interviews Trends 70

Sword and the Script

MAY 1, 2018

billion in funding in 2016; Legaltech. B2B Customers Want Thought Leadership. For example, a customer might be willing to speak on a panel at an industry conference, but are hesitant, or require levels of legal or corporate communications approval, to be a media reference. Consider the following: Cybersecurity. Talk to Us !

B2B 62

B2B Marketing Survey Study 62

Ethical Voices

MAY 8, 2023

And we look at your leadership and reputation. We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. We’ve been helping companies measure their ethical culture since 2016. We look at governance practices.

Ethics 70

Ethics Training Financial Survey 70

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Students are recognized for their exemplary leadership, service and academic excellence.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

OCTOBER 15, 2019

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. When it comes to building thought leadership for a client, these are the key themes I’ve seen work the best. This ratio has doubled in the last 10 years.

Media Relations 100

Media Relations Pitching Media Report 100

PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. That’s probably our biggest thing in certainly public relations, and corporate communications as well. And all of the leadership positions that we’re taking. What was your PR experience prior to working at UFC?

Sports 68

Sports Education Construction Television 68

Beyond PR

JUNE 7, 2018

Supreme Court in 2015, and former President Barack Obama designated the first-ever LGBTQ national monument in 2016 at the site of the Stonewall Riots — the birth of the modern LGBTQ Rights movement. Cision is fortunate to have leadership that embraces employee-led resource groups and fosters openness and diversity.

Employee 40

Employee Community Resources Education 40

Waxing UnLyrical

AUGUST 5, 2016

Watching the opening ceremony of the 2016 Summer Olympics on NBC, broadcast live from Rio de Janeiro (I mean, Zika can’t get me through an LCD screen, can it?). But you know what’s really interesting about the 2016 Olympics? Do you know what you’re going to be doing at 8 pm ET tonight? I know what I’ll be doing.

YouTube 40

YouTube Banking Video Sports 40