Contently - Strategy

SEPTEMBER 20, 2021

“And yet, the organization doesn’t know how to use it effectively.” ” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. What brands get wrong about data-driven content. Data-driven content marketing isn’t a two-step process.

Content Marketing 64

Content Marketing Data Strategy Marketing 64

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Shift Communications

DECEMBER 29, 2016

When devising a content strategy for a new year, it’s important to take note of what worked, what didn’t work, and why, to plan for next year. Want to see how to do this for your blog? Here’s how. Our top posts from the third quarter of 2016 focused on Google Analytics, digital ethnography, and content overload.

Analytics 74

Analytics Google Data Analysis 74

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. How to Use Content to Maximize the B2B Buying Process. So how can this problem be fixed? Not to worry.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.

Content Marketing 60

Content Marketing Study Marketing B2B 60

PR 20/20

OCTOBER 14, 2016

How do we, as content marketers, focus on making our websites these undeniable sources for answers? First, we need to understand how Google operates in 2016, and where Google is headed. Google dominates search share volume , with around 63% of desktop share and a whopping 94% of mobile search share in July 2016.

SEO 40

SEO Content Marketing Strategy How To 40

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

NOVEMBER 12, 2016

That’s according to research firm eMar keter in piece that draws from several survey sources titled: How Do B2B Marketers Create Buyer Personas ? The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas.

B2B 115

B2B Marketing How To Survey 115

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. With this explosion of content and demand for measurement, PR responsibilities are growing exponentially. According to PwC , 72 percent termed it a “business advantage.”

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Sword and the Script

MARCH 8, 2016

The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. PR is the Best Kept Secret in Effective Content Marketing. PR an Employee Market. The post PR Salary: What’s a PR Pro Worth in 2016? CC BY 2.0 ).

Survey 60

Survey Tourism Airlines Financial 60

Sword and the Script

DECEMBER 24, 2016

Facebook knows how to finish the year with class. What follows below are the top 10 articles I shared on Twitter – out of 3,306 posts in 2016 – which provides something of a snapshot of the marketing trends over the year. AMA: Gartner’s CMO spend survey shows marketing budgets on the rise in 2017.

Twitter 60

Twitter How To B2B Analytics 60

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Cision

JANUARY 19, 2016

ET, Joe Pulizzi, founder of Content Marketing Institute, will discuss how to attract a loyal audience and impact the bottom line with content. Content marketing is publishing, except that instead of monetizing the content with paid content or advertising, we sell more products and services.

Content Marketing 120

Content Marketing Advertising Advertising Meeting 120

Frederik Vincx

JULY 25, 2023

And later creating an inbound sales engine via content marketing and conversion optimization. Article: How we applied the Google design sprint approach Remote user testing during a design sprint In 2016, after we reached product-market fit, I stopped with the day to day management of the company.

Software 78

Software Banking Resources Government 78

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. IMPROVE YOUR CONTENT STRATEGY. DemandGen Report – 2016 Content Preferences Survey ).

Strategy 149

Strategy SEO B2C Engineering 149

Remote PR Jobs

SEPTEMBER 25, 2023

Knowing the differences between each type of media -- earned, owned, and paid -- and how to combine them is critical to the success of your lead generation efforts. To help you effectively execute on all three, we'll walk you through the nuances of each below, as well as some suggestions on how to leverage them for your company.

Media 100

Media Pinterest LinkedIn Case Study 100

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. Inspired by my recent reflection and subsequent thinking about where I want to go from here with Journalistics, I’ve written a two-part post on how to create an editorial strategy for your blog.

Blogging 69

Blogging Strategy How To Writing 69

Cision

DECEMBER 23, 2015

Use the money you save on other aspects of your marketing, like social media ads or hiring a content marketing writer. Maybe you’ve taught yourself how to write press releases and how to pitch journalists , which you didn’t know how to do before. You’ve Set Yourself Up for a Great 2016.

Employee 120

Employee Pitching Writing Content Marketing 120

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. So, how do you keep talking to them?”

Tourism 150

Tourism Employee Web Travel 150

Barokas

JANUARY 19, 2018

Comment pods rose to dominance in 2016 as a way for influencers to boost engagement on their photos, but they are more important now than ever, since engagement plays a huge role in how your photos are ordered in your followers’ feeds. Now, making your content visible is more about strategy than numbers.

Instagram 84

Instagram Facebook How To Travel 84

Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. Before we start making New Year’s resolutions for 2017, let’s first celebrate the things we’re grateful for, especially in the amazing digital marketing world we currently live in. We’re No Longer Reaching in the Dark. It’s Getting Easier.

Marketing 120

Marketing Analytics Television Tools 120

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Instead, we must now actively push our content out to our intended audience.

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. Inspired by my recent reflection and subsequent thinking about where I want to go from here with Journalistics, I’ve written a two-part post on how to create an editorial strategy for your blog.

Blogging 40

Blogging Strategy How To Writing 40

PR 20/20

JUNE 13, 2017

We started the Marketing Artificial Intelligence Institute to connect the dots for marketers, executives and entrepreneurs who want to learn how AI will impact their companies, industries and careers. Related Read: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Test content.

Marketing 51

Marketing Technology Content Marketing Conference 51

Cision

JANUARY 18, 2016

When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Sword and the Script

DECEMBER 10, 2016

This week covers budget forecasts, planning considerations and the line item for influencer marketing. of Revenue in Marketing. Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. Where will marketing invest that budget?

Marketing 60

Marketing Survey B2B Study 60

The Resolution Blog

NOVEMBER 25, 2015

Watch our video to find out how to make your PR coverage more visible on Google. 72Point’s Jess Macdonald shares tips on how to gain more news coverage using surveys in a new way. PR planning for 2016? This trends tool will help build out your campaign content & influencer insight in seconds. We love [link].

eBook 120

eBook Google Tools Analytics 120

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

Case Study 92

Case Study Study Brand Branding 92

Cision

MAY 2, 2016

What this media consumption shift caused is a shift in how publishers view content marketing. Termed “distributed content” ( a term coined by BuzzFeed ), this is a strategy of content distribution that no longer relies on native websites to host and distribute content. LinkedIn Long-form Posts.

Mobile 120

Mobile LinkedIn Facebook Google 120

Communications Conversations

AUGUST 18, 2015

My angle: To talk, not about the trends *everyone* is talking about (hello content marketing and emojis!), Why the corporate blog isn’t content marketing’s home base anymore. Instagram Zero in 2016? it behooves us all to be ready and knowledgeable about how to use the tech as a storytelling tool.

Trends 60

Trends Storytelling Instagram Content Marketing 60

Contently - Strategy

OCTOBER 18, 2021

Meanwhile, each team member feels completely lost and like they don’t have any idea how to do their job. For inspiration, just watch this video of Airbnb co-founder Brian Chesky announcing the launch of Trips in 2016. .” The team nods along like they get it. The leader thinks he’s made a great first impression.

Marketing 111

Marketing Storytelling Travel Corporate 111

Solo PR Pro

JUNE 23, 2016

On the fourth Wednesday in June, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). With multiple generations in the workforce, how do you bridge generational styles?

Video 40

Video Leadership Content Marketing Course 40

Sword and the Script

APRIL 10, 2018

Why Content Marketing and Public Relations Need Each Other. I leave you with a final thought stemming from this analysis : In 2016 Cision acquired PR Newswire for $841 million – which I estimate is somewhere between 5x and 8x annual revenue. What is the value in that? If you are wondering, I don’t think there is very much.

Engineering 72

Engineering Content Marketing Analysis B2B 72

Shift Communications

JULY 5, 2016

A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter. We might be able to get a story about our company placed in a publication, but in that vast sea of content, no one is paying attention. Learn how to get started, and what it will take to transcend the noisy media landscape we live in.

Publicity 110

Publicity eBook Analysis Google 110

Shift Communications

DECEMBER 31, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. We reprised our research in 2015 – and extended our scope to analyze how press releases are shared.

Measurement 60

Measurement Tools Agency Blogging 60

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? How to Develop Meaningful PR Measurement. 3 Tips for Getting Your Online Video Act Together for 2016. Words and Pictures – the Batman and Robin of Content Marketing . What subjects would you like us to tackle in 2016? ” 5. Please share in the comments below.

Storytelling 0

Storytelling Video Leadership Writing 0