Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising. The Christmas advertisement delivered 0.3% I mean seriously?

YouTube 28

YouTube Advertising Advertising Television 28

Sword and the Script

FEBRUARY 15, 2020

43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. Just 12% are optimizing their content for voice search, even though Google reported in 2016 that 20% of searches are made by a voice interface. 63% said external advertising media and digital agencies. Hey, Google!

Study 78

Study Marketing Brand Branding 78

Cision

JULY 12, 2016

Most networks are following L+3 data vs live day, so it helps to realistically measure what audiences are watching and when they’re watching it. I think the goal for most brands (and of course advertisers) is to have viewers tune in live, and for some brands it’s about promoting the content as appointment television.

Television 120

Television Crisis Crisis Management Fashion 120

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

APRIL 5, 2016

LinkedIn Marketing Solutions Blog: B2B Beat: CMOs Invest in Social But Do They Measure Its Impact? The CMO Survey Highlights and Insights Feb 2016 from christinemoorman. What’s the engagement rate of a brand page on Facebook that doesn’t advertise? But even paid social has a challenge: advertising annoys users.

Mobile 60

Mobile Survey Marketing B2C 60

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? How to Develop Meaningful PR Measurement. 3 Tips for Getting Your Online Video Act Together for 2016. What subjects would you like us to tackle in 2016? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Storytelling 0

Storytelling Video Leadership Writing 0

Cision

MAY 2, 2016

To make this easier, Facebook also has some strategic partnerships with different vendors (most notably WordPress and Drupal) to make publishing and measuring Instant Articles easier. Native advertise through a third-party. Twitter Advertising (@TwitterAds) November 8, 2013. Linkedin Corporate Publishing Playbook from LinkedIn.

Mobile 120

Mobile LinkedIn Facebook Google 120

PR Conversations

FEBRUARY 28, 2018

Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). In addition to this data, in the 2016-17 reporting year (ending in February 2017) 2227 CIPR members completed a CPD record (22 percent of members). Source: VMA Group Report: Inside Insight (2017).

Training 65

Training Ethics Data Analysis 65

David PR Group

JANUARY 4, 2016

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. Hone in on and identify clean, measurable goals. Did most of them come from advertising? In the PR business, this is often the Holy Grail: measurement.

Strategy 40

Strategy Communications Real Estate Insurance 40

Sword and the Script

JULY 2, 2019

According to the firm’s latest State of Creative Hiring data, 75 percent of advertising and marketing hiring decision makers anticipate expanding their teams in the second half of 2019, up from 60 percent six months ago. e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Continued consolidation of media outlets.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. An expression of corporate values. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

AUGUST 13, 2019

6a) June 6, 2016: DOJ Rules on PR Newswire. based provider of briefings for corporate and government executives, for $71.8 9) June 19, 2017: Capital Acquisition Corporation III. Cision announces the acquisition of Prime Research , a PR measurement platform that uses a combination of consulting and technology.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. Marketing measurement statistics. 9) Even advertisers want to invest in PR. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

AUGUST 6, 2019

A corporate account will have liberties – like adding a seat for your agency – that an agency account won’t be able to do for clients. Third-party data brokers harvest that information for advertising purposes because advertisers want to know if the budget being poured into ads is driving sales. How does that work? million.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

JULY 16, 2016

There is never enough budget, the pressure and time necessary to measure ROI is ever more pressing and yet production is expected to rise. Measuring Marketing Returns. Measuring ROI is always a challenge because the buyer’s journey is rarely linear. Also see: One Bold Content Marketing Prediction for 2016.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

JANUARY 1, 2019

Here are the posts readers read the most in 2018 – as measured by readers clicks. This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. Across segments, the median for 2018 came in like this: corporate: $132,000; agency $88,000; non-profit: $78,300.

Content Marketing 60

Content Marketing Survey B2B Google 60

Newsfile

OCTOBER 10, 2023

Boeing learned the importance of acknowledging mistakes, cooperating with regulators, and prioritizing safety over corporate interests. The company harvested data through its “This Is Your Digital Life” app and used this data to directly assist the 2016 presidential campaigns of Ted Cruz and Donald Trump.

Privacy 52

Privacy Ethics Airlines Data 52

Stephen Waddington

NOVEMBER 21, 2018

Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. To make the shift from tactical activities, practitioners need to align and measure everything they do with the objectives of the organisation that they serve. Planning and measurement are limited.

Publicity 120

Publicity Analysis Measurement Tools 120

Mark My Words

DECEMBER 29, 2015

The ‘New Politics’ engaged and enraged in equal measure. For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited. 2016 will be about responsibility. In 2016 we will likely see traditional journalism recede even further from original investigation.

Journalism 60

Journalism Wikipedia Film Interviews 60

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. PR teams will be measured by inputted organic brand conversion lift and Google Trends. . – Betsy Hindman | Hindman Company.

Social Media 91

Social Media Marketing Media Creativity 91

MaccaPR

NOVEMBER 4, 2014

The 2016 Presidential campaign between Hillary Clinton and her Republican challenger (insert name here) will no doubt be ferocious. It’s marketing gold for Beats,” Zimmerman Advertising Z Sports & Entertainment agency’s Scott Becher told Advertising Age. Source: Beats by Dre Twitter ). Join the Beats Army.”

YouTube 118

YouTube Brand Branding Crisis 118

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations.

Marketing 168

Marketing Employee Content Marketing Training 168

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation.

Ethics 52

Ethics Communications Print Television 52